Creating Your Brand Style Guide

Creating Your Brand Style Guide

Every brand needs to establish their own style so that customers recognize them and have a sense of who they are as a company. One of the most important documents that any business can have is their style guide which helps ensure brand consistency throughout everything you produce. A style guide contains all the information necessary to create anything from an advertisement, website, social media page or anything else that needs to represent the brand.

Your style guide can help any designer quickly understand the specifications of your brand’s appearance. It should include important information such as your logo size and placement so that your logo will always look consistent. You can also include specifications of how not to use the logo so that a designer doesn’t take their creative ideas in the wrong direction.

Within the style guide you can also identify your color palette so that the colors of your brand don’t shift between different designers. You can include Pantone colors and CMYK values so that there is no variation or slight changes in color shades. The hex code for web use is also important so that the colors are the same in online ads or on your website.

Listing the fonts that your brand uses can also be crucial to maintain a consistent look throughout all your content. Fonts reflect your brand’s identity and typography that is always the same can create a more professional look for your company.

You can also specify other aspects of brand’s style such as iconography, photography style and brand voice. It is essential for companies to know what they want their brand to sound and look like to their audience and a style guide can help narrow it down to important details. Maintaining a consistent brand style helps your audience remember you and trust your brand.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

GIF 101 – How to and Why?


With social media marketing, creating diverse kinds of media can be a useful strategy to keep people’s attention. In addition to images and video, incorporating gifs in your posts can be a fun way to showcase your brand and company’s personality. Gifs are not only entertaining, they can also be a powerful tool to communicate with your audience.

A GIF is essentially a series of bitmap images that are linked together into a single animated image. They have lower frame rates than videos so they generally are smaller files that are easier to share online. They can also be quick and simple to make using GIF conversions sites online like GIPHY, Make a Gif or  

Using these sites you can choose a video to upload that you have on your computer or find one on YouTube or Vimeo and simply paste the URL into the converter. Once you upload the video to be converted you can decide on the length that you want for the GIF and set it using time stamps. You can then add text to highlight dialogue in the video since GIFs don’t include sound.

Once you’ve completed your GIF you can download it and drag it into your web browser where it will start looping. GIFs are useful because they play instantly and will continually loop so that people browsing social media will see it immediately. They don’t require any time or commitment to watch it the way a longer video might so it can catch user attention more easily.

GIFs are simple yet appealing and engaging for social media users. They also offer variety to your posts so that you are keeping people interested with different types of media instead of only sharing photos or videos. Using GIFs occasionally in your social media posts can be an effective way to boost engagement and increase brand awareness.


Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Basic Social Media Post Checklist

The more effort, time and planning that you put into social media posts the more benefits you are going to see from them. It can be difficult to compete for attention online so you need to have certain strategies in place to get a higher engagement rate.

These are some guidelines for how to put together an effective social media post.

Use Attention Grabbing Headlines

You need to give users something that they will be immediately drawn to through your headline. You can use tricks like promising a specific benefit, asking a question to get more interaction, creating a sense of urgency and triggering curiosity or emotion.

Include Hashtags

It is important with social media posts to include hashtags because they can increase the visibility of the post based on popular topics. More people are likely to see your post if you include a clickable hashtag that they can look through and see your content.

Use Quotes to Provide Compelling Ideas

Many effective social media posts incorporate quotes that provide people with information, inspiration or knowledge. Quotes from a known expert can be especially compelling because people will want to hear their insight on certain subjects related to your brand. Including an image or graphic can make quotes stand out and catch users’ attention.

Create Highly Visual Posts

When it comes to social media, images can be critical because visual posts tend to get more engagement, shares and clicks. Even if you are posting an article it can be helpful for the featured image from the article to appear within the post. The images that you include in your posts can quickly get more of a response than simply adding text.

There are many other ways to improve your social media posts but these are some of the most essential elements to focus on as a basic checklist for your content.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

UI and UX… What’s the Difference?

The world of design can be categorized in different ways and one of the distinctions that can be helpful to learn about is UI versus UX.

When people refer to UX they are talking about User Experience Design while UI refers to User Interface Design. Both elements work together and are equally crucial in the creation of a complete and effective design.

The world of UX design is a more technical and analytical field while UI is more focused on graphic design. UX has more to do with the function of a product such as the code that gives it structure and UI is related more to the presentation and cosmetics of it. The two are both equally important to a product’s success and each would not be able to exist without the other.

Essentially user experience design or UX is the process of enhancing customer satisfaction by improving the usability, ease of use and pleasure of using a product for customers. Products that are functional and easy to use have a good UX design and tend to work better for businesses. The UI of a product as more to do with appearance and how it represents the brand which can also be very important for customer satisfaction.

UI and UX

When it comes to product design, functionality as well as the look and feel need to be the highest level in order to achieve more success. The balance of both types of design can determine how customers interact and enjoy a product. Something needs to be easy to use and look great otherwise you risk negative reactions from customers.

UX and UI designers work closely together to make a product that works great, is aesthetically pleasing and most importantly appeals directly to customers and sells well.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Best Graphic Design Apps for Social Media Posts

Best Graphic Design Apps for Social Media Posts

Users on social media expect unique and engaging images that will draw them in and encourage them to respond to your post. This is sometimes best accomplished by a great graphic design that will make people want to share your image. Fortunately there are plenty of apps available to help you create interesting graphics for your posts.

Canva – One of the most useful tools for visual design especially for business owners and entrepreneurs is Canva. This is an app that is easy to use for people with limited design skills who want to create a custom image. You can use the app to choose a layout, search for images, purchase stock photos, add visual effects and customize the color scheme and font to match your brand.

PiktoChart – If you are looking to make your own infographics for your social media posts then Piktochart might be the best app to choose. You can also use the app to make reports, banners and presentations in addition to infographics. There are built in templates to choose from that you can easily customize and edit in order to match your brand’s color scheme and themes.

QuotesCover- Posting quotes on your social media sites can be a great way to capture people’s attention and inspire them. QuotesCover is an app that allows users to create beautiful quote graphics so that you can add a design element to personal or famous quotes that you want to share. Within the app you can choose a layout, add your quote, add a photo or choose a plain background and customize the color and font.

Whatever type of graphics you are hoping to post on your site, there are apps that specifically cater to what you are looking for and make it easy to customize and design unique images.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.