Do I Need a Website Re-Design?

Do I Need a Website Re-Design?

If you have had your website for a long time and haven’t done much to update it in recent years then you might be wondering about the benefits of a redesign. You may have been holding on to the way your website looks and functions because it seems to work for you but there are certain signs to help you know when a re-design is a good idea. Even though you might be hesitant about making the investment, in many cases a re-design can have a positive impact on your business’s presence online and your success in reaching more customers.

One of the most important reasons to get a website redesign is if you are hoping to improve the user experience on your site. User experience is a newer discipline of design that is becoming increasingly important in the success of your website and the first impression you have on customers. People usually have a better experience on a website when it is easy to navigate, loads quickly and is simple to use.

If there is anything about your website that might hinder a positive experience for the user then it will be a good idea to invest in a redesign. When people have a bad experience with a website then 88 percent are less likely to return to the site. Focusing on improving load times and making a site easier to navigate can be a useful goal to have for a redesign.

A redesign may also be helpful if you are planning on updating your brand, aligning the website with new marketing goals or optimizing the site for mobile phone use. No matter what the reason, if you feel that your business and users alike will benefit from a redesign then it is a worthwhile investment to make.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

New Google Keyword Tool

Google just released another tool to help you find keywords for your pay per click campaign and/or your overall search marketing campaign. First you’ll need to input your website and some of your target keywords and click submit to see the results. See below for a screen shot of the search results that I received when testing this out. I entered in emarketed.com and the following keywords: seo, ppc, web marketing, web design, website video marketing, cms, seo cms, organic cms, search engine optimization

google keyword tool
Google keyword tool

And it gave me 810 suggestions showing me monthly searches, competition level, and search trends. You can click the magnifying glass icon to see the search trends for a specific keyword. A new window will open with Google Insights for Search which provides some very interesting data. You can see how many searches are done wordwide and have it broken down by country, state, and city level. The below screen shot shows what I found when I drilled down on “web design” and then selected United States and California. I was able to see that San Francisco had the most searches for this keyword with Los Angeles coming in 4th. It also displayed “google web design” as a rising search term so this would be a good word for us to optmize. Please disregard this last statement if you’re an SEO and/or web design company. Wink Wink 😉

Google Insights for Search
Google Insights for Search
Google Insights for Search
Google Insights for Search

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.