If you have had your website for a long time and haven’t done much to update it in recent years then you might be wondering about the benefits of a redesign. You may have been holding on to the way your website looks and functions because it seems to work for you but there are certain signs to help you know when a re-design is a good idea. Even though you might be hesitant about making the investment, in many cases a re-design can have a positive impact on your business’s presence online and your success in reaching more customers.
One of the most important reasons to get a website redesign is if you are hoping to improve the user experience on your site. User experience is a newer discipline of design that is becoming increasingly important in the success of your website and the first impression you have on customers. People usually have a better experience on a website when it is easy to navigate, loads quickly and is simple to use.
If there is anything about your website that might hinder a positive experience for the user then it will be a good idea to invest in a redesign. When people have a bad experience with a website then 88 percent are less likely to return to the site. Focusing on improving load times and making a site easier to navigate can be a useful goal to have for a redesign.
A redesign may also be helpful if you are planning on updating your brand, aligning the website with new marketing goals or optimizing the site for mobile phone use. No matter what the reason, if you feel that your business and users alike will benefit from a redesign then it is a worthwhile investment to make.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.