GDPR Updates

GDPR Updates

Privacy policies have been changing rapidly as people are getting their inboxes flooded with requests to view new terms and conditions. Developers are changing their privacy policies in order to comply with new laws regulating user privacy. The General Data and Protection Regulation is a recent law that gives users new data protection rights and organizations that don’t comply could be faced with significant fines.

The emails that companies have been sending out regarding their privacy policies contain important information to users so that they are aware of how their data is being used. The new law requires that companies have user consent in order to collect their data and that users should only be required to share data that is necessary to make their services work. If a company wants to use data that is not essential information then users can deny them consent.

Although companies will be fined for not complying with the law, most are trying to find ways to get consent to collect as much data as possible for advertising revenue. They may make it much easier to give consent than it is to opt out which is one way of persuading people to provide them with the data that they want. Some companies are even stating that continued use of their service implies consent which makes it difficult for users to say no.

It is important for users to understand when they are giving consent and what they are actually consenting to in order for the law to truly protect user privacy rights. Reading through emails and notifications before consenting to how their data is used is essential for every user. Make sure to be informed about your data protection rights and only give consent for essential information to be used by any particular service.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Policies, Personalized Search & Privacy Invasion

big brother is watchingIt’s not even halfway through March of 2012 yet and backlash against Google seems to be at an all time high. Let’s take a look:

The New Privacy Policy
In January, Google announced an update to their privacy policy so that all your personal information (including most intimate search habits) are shared amongst their 60+ properties (Gmail, YouTube, Picasa and Google Maps). For those of you worried that all your personal information being spread so thin, the bad news is that you CAN’T opt out. The “good” thing is that Google assures that this information will be tailored to your preferences and enhance your search experience.

Screenwise – Get Paid to Get Spied On
Would you like Google to track your every move? How about if you could get a $25 gift card in return? Google’s next project, Screenwise, will let users do just that. Volunteers will be monitored via a browser extension and this research project is strictly an opt-in option. Anyone interested and willing to participate?

Majority of Users View Personalized Search Results as a “Bad Thing”
A survey by Pew Internet & American Life Project shows that 65% of users view personalized search results as a bad thing because it limits the information you get. Overall, 73% felt that it’s an invasion of privacy. The question is, will you continue to use? There are easy alternatives that include: search without being logged in, use non-personalized browsing (Chrome’s incognito or Internet Explorer’s InPrivate Browsing mode).

Obviously, the good still outweighs the bad by far in user experience, especially when compared with other search options out there. No one is being forced to use these free services. But what do you feel about all these new Google changes?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.