Well Google is at it again with another new site. This brings the Google site count up to 6,341*. Wow! There newest addition is for advertisers! There’s plenty of information on it which will help you in the advertising world. There’s a great case study on the home page which is a ‘worst case’ case study of a pet stick campaign. I love it! I’ve inserted the image here for a laugh.
The pet stick case study shows you the various tools you can use to market your product which I hope is better than a pet stick. Although I’m sure people would buy the pet stick! So from media planning, new keyword tools, buidling a social media site through OpenSocial, setting up ads on Google, creating a YouTube video, engaging YouTubers, (just learned this is an actual word) you can see how Google can help. The site gets into how TV and mobile ads work as well.
My favorite section was the free marketing section. We’ve discussed some of these tools in past posts, such as Webmaster Tools and the Local Business Center, but there are many more such as Product Search, FeedBurner, Gadgets, OpenSocial, Maps API, and YouTube. I recommend reviewing these free tools and making them work for your site.
It just occurred to me that a lot of these free tools were companies that Google bought out. We’re actually in the process of creating a tool for our clients so maybe Google will try to buy us out in a few years. We shall see! Please forward this blog URL to Larry Page and Sergey Brin (Google Co-Founders) so they can start preparing for the buyout!
* just kidding – I’m sure there are plenty but I just picked this number out of thin air 😉