Should I Handle My Paid Search Campaign or Hire a PPC Consultant?

Pay per click marketing is an effective way to find customers who are looking for your goods/services. But why would you want to hire someone to manage your campaign when it’s technically something that you can do yourself?

Questions You Might Have
The technical aspect of managing a PPC campaign is one important reason you might consider hiring an AdWords Qualified company or individual. Some questions you might have include:

– Should I only run my ads in the evening and at night when people have time off work?
– How should I test the effectiveness of my ads and landing pages?
– What is the average daily/weekly spend for my industry?
– Will I always be in the top spots?
– What’s the difference ad placements at the top of organic search results and to the right?

The Evolution of Google AdWords
infographic shows changing landscape of Google AdWords. It’s a lot of work to keep up with the evolving world of paid ads, especially when it involves the top spots. This study by SEOmoz shows that top ads are evolving in that the are showing ad extensions, more site-links, and forms for lead generation. You can only expect Google to experiment with different formats in order to increase click-through-rates.

Different Ways to Manage Your PPC Ads
There is no “right” way to manage a pay per click campaign because different budgets allow for different methods. If you need advice or have questions about PPC, feel free to call us at 323-340-4010 for a free consultation.

Who Clicks on Internet Ads?

too many ads Ads over here and there… but who really clicks? As a business owner, your worst nightmare just really might come true if customers aren’t clicking on your ads. This infographic takes a look at banner ads and here are some interesting findings:

– Users ages 55 and older are most likely to click
39% of people clicked an ad because it showed a product that they were interested in or it made them interested in a product that they hadn’t previously considered
54% of people don’t trust most online banner ads they see
61% of people don’t click because they don’t want to be distracted
31% of people are worried that their internet behavior will be tracked

With all this uncertainty it’s understandable why companies might choose NOT to participate in using paid ads. Last week, GM made a huge announcement that they would no longer be participating in Facebook advertising. This was a big decision and must have been based on the fact that they weren’t getting a reasonable return in their whopping $10 million budget in Facebook ads. Some marketers criticize GM for completely abandoning ads on Facebook and let’s face it, competitors like Ford must be really enjoying it.

An argument can be made that all businesses must utilize Facebook ads but that’s simply not the case. This argument can also be made for Google paid search ads, text ads, display ads, geo-targeted ads and more. When it comes to a small business, it’s even more important to do the research, as most don’t have an extra 10 million to spare.

If you need help before planning an extensive search ad campaign, we can help evaluate all your options so that you can get the best return on your investment. Make sure to contact us with any questions.