Top 3 SEO Strategies To Do Right Now

Top 3 SEO Strategies To Do Right Now

SEO is a marketing tool that is constantly changing so marketers need to adjust their strategies fairly often to keep up. SEO is still a crucial part of building an online presence so businesses must take the time to pay attention to what the current best practices are.

Here are the most effective SEO strategies that you should implement right away to see better results:

1. Optimize for Voice Search

One of the fastest growing changes in search marketing is the use of voice search tools such as Siri and Alexa. More people than ever are using the voice option on their mobile phone or their smart home devices so that they don’t have to take the time to type. People often use different kinds of phrases and keywords when they use voice search compared to typing a query on a phone or a desktop so you will need to adjust your SEO strategy accordingly.

2. Write Longer Content

Great content is key to having more effective SEO and recently marketers have found that longer posts tend to hold reader’s interest and get more of a response. However the content still needs to be high quality, useful and interesting information that will keep readers on the page longer.

3. Create a Faster Website

If there are any loading or navigational issues with your website it can negative affect the success of your SEO strategies. A fast site will rank higher on Google and will create a better user experience which is important for retaining customers. If you optimize for speed you are going to see more positive results.

The focus of SEO strategies can incorporate many different aspects of marketing but these three options are simple and effective for businesses that want a quick boost.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Exciting Times for SEO

A new infographic by Mavenlink gives us some more reasons to be excited about the future and growth of search engine marketing. Despite the changes in the industry, more businesses are getting serious about SEO.

Check out these staggering statistics: 40% of marketers say that their SEO budgets have grown 1% to 25% in the last year (compared to the previous  year). Another 18% of marketers say that their SEO budgets have grown 26% to 50%!

At the end of the day, it all comes down to how effective SEO is as a factor of a business’ bottom line. 65% of businesses surveyed agreed that SEO has become a greater part in contributing to revenue. Hooray!

What does this all mean?
SEO is becoming more widely recognized as an important part of the marketing mix. This means more budget money is allocated to search marketing, which allows for more people to be part of that team! As SEOs become more accurate in measuring their effectiveness and contributions, you can definitely expect more to come in the world of search marketing.

View the entire infographic here.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

While You Were Busy Complaining That SEO Is Dead…

Will marketing firms be gone before we know it? HOLD ON. Before you go on about how “SEO is dead”, here are 3 aspects of internet marketing that you should really be focused on:

Local CitationsGetlisted.org recently posted a tool showing the best citation sources by city. Interesting how this stuff all works! Besides the major ones, you’d better be familiar with: Manta, Citysearch, Superpages, and the LA Times if your business is in or near Los Angeles. Other credible citation sources include Dex Knows and Augusta.com. If you don’t think these sites are important, it’s time to seriously reconsider as Google takes signals from these major sites and takes them into account when ranking.

Social Signals – As SEO is no longer about “pleasing” search engines, SEO content has to be aimed at helping people. In fact, this has been the primary goal of search marketing for a long while now.  But it’s not just about coming up with useful content, which is why viral campaigns, infographics and video are being lauded for their share ability. The easier content can be shared, the more your business can benefit from social sites.

SEO Growth – The bottom line is that SEO is growing and becoming more integrated with other marketing strategies. Check out this infographic by Blue Caribu which shows that:
– There are roughly 863 million Google results for SEO, while social media has about 385 million.
– 2.24 million Americans search for SEO every month.
– Every second, 3.5 people look up SEO on Google.

If you aren’t entirely convinced, don’t look at it as if SEO is a dying breed (which it isn’t)… but as a segment of marketing that is ready to transform.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.