Search engine optimization is a great tool for small business. But what good is it if you don’t undergo a proper SEO analysis?
Before you dedicate your resources to executing search campaigns or other online marketing services, an SEO analysis will help you understand the areas of your website that you need to work on as it relates to your competitors.
No matter how well-optimized your website is, it doesn’t exist as a singular entity. Depending on the competitiveness for your desired keywords, your rankings will constantly change unless you put in a consistent amount of work to maintain your position.
Although SEO analyses are usually done when a site is first built, it doesn’t hurt to do a regular analysis. Usually, it’s helpful to do this at least every couple of months. This will give you time as search engines crawl new content and adjust your rankings. You can even analyze organic traffic on a month to month basis and tie those into keywords that you want to be associated with. It helps to keep a regular list of keywords that you want to rank for and keep track of them to see the progress you’ve made.
When new updates are made or fresh content is added, links and pictures may get broken. You can thoroughly test the usability of your website across different browsers to ensure that everything is working as it should. There are also free tools, like Link Sleuth and Google Analytics that can help you identify problem areas on your site.
Now that we’ve seen the importance of a competitive SEO analysis, make sure to get your free site analysis today!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.