Most Effective Facebook Marketing Techniques

Most Effective Facebook Marketing TechniquesFacebook is one of the most widely used social media sites around the world for people to share their ideas, life events, pictures, videos and to communicate with friends and loved ones. Facebook is also a useful and powerful marketing tool. Many businesses create a page on Facebook and then share relevant content to their followers and people who have liked their page. This is just one of many ways to market a brand, product, or business on the site.

Here are a few techniques that can boost your Facebook marketing strategy:

  1. If you want to promote a brand, product, or other business on Facebook, then first you need to make a page of the brand and collect likes.
  2. Acquiring likes for your page can be challenging. Some companies can begin to generate interest or just make their page look more legitimate by purchasing likes.
  3. Once your business page has posted content and generated likes and followers, you should continue to share engaging content through the page. Those who follow or like your page will see that content in their newsfeed and continue to stay connected with your business.
  4. You can also use a paid Facebook campaign to promote any of your posts or fan page for genuine likes and comments. Facebook has given users a platform from which an ad campaign can be started. Just choose the settings and enjoy increased visibility for the page.
  5. Another good Facebook marketing technique is to comment on friends or other businesses’ posts. This can further increase your brand’s visibility and make you seem friendly and more approachable as a business.
  6. You must share interesting content through the page and get users engaged. The more you post quality content, the more you get recognition among people. Remember to change things up and be creative. Nothing turns users off more than posting the same content over and over.
  7. Be responsive. When anyone comments on your post or messages your business on Facebook, you should respond as soon as possible. This ensures that you keep customers happy and maintain a professional image.

These marketing techniques can help any business generate more followers, increase sales, and reach a bigger audience. The relationships you create through Facebook can be some of the most valuable ones for your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Valentine’s Day Card Fits Your Social Media Personality?

Whether you love or hate Valentine’s Day, there’s sure to be a card that’s just right for you and your significant other. Take a look at some picks below and let us know what you think. Feel free to share your cool/sweet/funny finds too!

vintage

You’re a sucker for retro and vintage design. What’s old is new again! There’s no shame in liking all things cute and simple. When it comes to social media, you’re well prepared for big events and have the perfect options planned out and ready to share.

groupon

Romance? Who needs it? You like to tell it how it is and love a good deal. What’s better than enjoying a date with someone you really care about? How about… if it’s 70% off? Check, please!

Vday1

Twitter is your best friend and you want everyone to know how in love you are. You don’t care about the PDA and mushy picture over shares. You want all your followers to know what’s really on your mind and in your heart. Note: you might want to tone it down a notch before make us nauseous.

flappy

You have a sense of humor and love playing video games. You’re also probably a person who fills their Facebook and Instagram feeds with your latest, high Flappy Bird score 😉 Remember, there is more to life than tapping a screen and don’t forget to enjoy it.

autocomplete

You’re a bit of a search geek but you love a clever Valentine’s Day card. Don’t get me wrong, there’s nothing wrong with the average drugstore greeting card, but you like to be different and unique.

rel-follow

Web or graphic design fanatic? You love a good Valentine’s Day message but it also has to look good and clean. After all, that’s the look you’re going for, even if it’s just posting pictures to your social media feeds.

ralph

Some Valentine’s Day cards are just timeless. Check out this classic from the Simpsons. Whether it’s a romantic love or love for a friend, you want to find the perfect card for someone who can appreciate it. You’re probably a fan of participating in #TBT (Throwback Thursday) and love sharing nostalgic memories.

bacon

Bah humbug. Let’s be honest, Valentine’s Day is one of the more commercialized holidays out there. If you really love and care about someone, why do you only have to show it 1 day of out the year? How about being a decent person the rest of the year? Sign.. not everyone understands you. But at least there will always be bacon.

walt

Pop culture references are your best friend. You love fitting them in however you can, especially if it has to do with marketing and/or Breaking Bad. Because, I mean, how can you not love Breaking Bad? Enjoy your “Blue Sky” themed Valentine’s Day candies!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why Deep Linking is Important for SEO

What is Deep Linking?

What you link, anchor text, is just as important as where you link. The idea of deep linking means digging through your site, past your home page and linking internal pages where it makes sense to do so. The “old” idea of good SEO was to push everything and anything to the home page. You wanted the home page to rank for general, long-tail terms and everything in between.
deep-sea-link

While this is great in theory, it just doesn’t play out so well in real life. Not only is this terrible for user experience, but it’s also not good for your back link anchor text profile.

How Do You Link Deep?

Instead of pushing a reader to visit your home page, push them to visit a specific page that will help them solve their problem. You can deep link anywhere you would regularly link your home page. You can link your About Us page on your YouTube Channel, add your Office page to Facebook, or promote your Testimonials page on a press release.

WHY DEEP LINKING IS IMPORTANT FOR SEO

Deep linking also applies in non-traditional SEO/linking methods. For example, if you’re trying to interest a car buyer with an online inquiry, you’re not just going to send them an automated email asking them to visit your home page for more information. You’re going to want to engage with them, ask them their interests, and find them specific pages for the cars their looking for (electric, luxury, sporty etc.)

Why Use Deep Linking?

Deep linking is great for a variety of reasons. First, of all the main goal of deep linking is to increase your site’s relevancy, thus increase pages views while decreasing bounce rates. The idea is that if you link to a specific inside page, visitors will be attracted and encouraged to stay and read. If you just link to your home page, in hopes that they’ll search through to find what they’re looking for, chances are that they’ll leave almost immediately… resulting in a 100% bounce rate.

Deep linking also brings out a sense of authority and trust. If you use specific anchor text and language, users expect to be taken to a particular page. You deliver what you promise and aren’t trying to hijack a link in hopes of getting traffic just to your home page.

So, if you’ve primarily been linking to your home page, it’s time to stop and encourage the deep linking method. Your back link profile is probably very home page in terms of links and could use some diversification. Here are some other places you can practice deep linking: social media profiles, press releases (remember to nofollow!), emails, newsletters, niche & trustworthy directories, paid ads, and more.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Social Media Infographic Breakdown

This weekend, we review some helpful takeaways from a few social media infographics:

social-media-advertising-advantage

Advertising on Facebook

This infographic gives useful tips on how to grow your Facebook Likes. Some examples include cross promoting to make more connections, sharing original content, being active and hosting a contest. This specific portion of the infographic gives a great breakdown of exactly what type of advertising you can do to generate more Likes. Take a hint and don’t forget to split test to maximize your campaign’s effectiveness!

twitter-words

Twitter Words

The instant and quick nature of Twitter presses you to condense information into short, easy-to-consume Tweets. This means choosing your words wisely in order to make a “lasting” impression and to capture that click or RT. On Twitter, it comes to attention grabbing headlines that mentions words like these: free, top, follow, plrease, great, post, how to, help, check it out, new blog post. Although they sound mundane and not so special on their own, it’s about adding your own twist to these attention grabbing prompts.

positive-business-outcome

The State of Social Business

Although ROI on social media is often seen as an intangible asset, about 1 in 2 companies said that social media marketing has improved their business and 1 in 4 found that it has increased their revenue. For most businesses, social media is in it’s early stanges and many have a long way to go in order to build a stronger foundation. About a quarter (26%) of the companies reavled that they are using social media as a cross-enterprise level strategy.

push-pull-marketing

Push to Pull Marketing Strategy

Gone are the days where consumers are pushed around like sheep. In today’s world, pull marketing is all the rage. This means that outbound marketing (newspapers, magazines, radio, tv) is being used less. While inbound marketing (social media and search engines) is growing. The change in the marketing world isn’t going to be an easy one. And it’s still important to have a healthy mix of both. But the truth is that companies are unhappy with their current marketing, in terms of effectiveness, and looking for more ways to reap benefits that they can accurately measure.

Share Your Own Thoughts

Thoughts about any of these tips? And if you haven’t seen our social media infographic yet, check it out today!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Social Optimiziation with Open Graph Protocol

We’ve previously talked about microformats like Schema.org, but what is there for social networking sites? Have you ever attempted to Like or share something on Facebook with strange titles or pictures showing up? You might not even get what you’re looking for unless you manually input that information and let’s face it, what customer is going to do that themselves? Such a thing does exist to help and it’s called The Open Graph protocol.

What is Open Graph?
This protocol allows developers to integrate their site into a “social graph”. Using specified markup, you can make any page on your site socially shareable by setting custom type (video, article etc.), title, meta description, contact information, and even address/location.

How do you implement it?
Open Graph supports simple markup data and it’s not really hard to apply. It’s really a matter of copying and pasting the right information. If you’re using WordPress, there are plugins that can generate this for you. It’s important to use the right code when using the markup on your website. As a rule of thumb, it’s important to test and check your work before going live or before you implement it on many pages, or even site wide. Check out this Facebook Tool which gives you feedback on a page where the code is added so that you can see any potential errors. It’s also helpful to check a live, working example such as Amazon or IMDb to see how they’re using the markup and replicate it on your site for maximum effectiveness.

Why is this important?
For e-commerce retailers, product pages could have unrelated or boring information when it shows up Liked or shared on Facebook and Google Plus. Having control of what shows up in your customers’ feed is important because you want to optimize for consumers, and not just have a default blurb of what the site pulls up. Moreover, using these tags means that you’re putting it in a language that search engines can easily read and it could help boost your rankings. You can also test it on 2 similar pages, one using the markup and one not and see what difference it makes for your particular product/service (in terms of comparing bounce rate, conversions, click through rate, etc). In other words, optimizing your site for social using Open Graph can only help as you’re making your site more search and social friendly.

Feel free to leave a comment or contact us if you have any questions about Open Graph or any other social media marketing strategies!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

3 Missing Elements of Social Media Success

social media influence

comScore and Buddy Media Research recently released a report on the effectiveness of social promotions during this past 2011 retail holiday season. If you haven’t seen the 17 slide presentation yet, it’s time to take a look before planning your next social media campaign.

While the report analyzes bigger brands like Amazon, Best Buy, and Walmart, there are some important takeaways that you can apply to your small business. Take a look at this slide above. This is an important slide because it addresses many conceptions that business owners have about utilizing Facebook to promote their business. The immediate thought is to 1) Get Facebook Fans 2) Become successful. As we all know, success doesn’t come that easily. According to this slide, you can look at the missing process in three steps:

1) Cut-through – As your fan base grows, you’ll need to broadcast brand messages that are interesting so that they capture your customers’ attention. The importance of this step is that most Facebook users spend 27% of their time on their Newsfeed. Spread out your focus to include updates for your newsfeed, media updates (using photos and videos) as well as status updates.

2) Engagement – Your Facebook Page can’t truly gain exposure if it’s not being talked about. Comments and Likes are both very desirable forms of engagement. Don’t forget that these actions now also play a greater role in your search engine rankings! Interestingly enough, Mashable recently came out with in infographic that showed that “positive” updates are more likely to get Likes, while “negative” updates are more likely to get comments. See for yourself, here.

3) Amplification – Facebook Shares, reposts and even private messages are also intermediary ways to help reach your end goal of success. The best part about sharing on social media websites (especially on friends’ profiles) is that there is an extra component of trust and credibility when customers vouch for your product/service. These shares will come naturally and no coupon, newsletter or commercial can replace the value of word-of-mouth advertising.

Make sure to check out the report for yourself and see what other elements you can use or learn from for your next social media campaign!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Diaspora – Your Next Alternative to Social Networking?

Join Diaspora

Privacy concerns about Facebook and Google+ are growing. Just check out this infographic about Facebook security. As Facebook announced its new Timeline, many people feel that these features are too stalker-ish. Do you really need or want to know your friends’ timeline of events from the day that they were born? New privacy features enable all friends to see all your activity – this means your boss, client, mom, professor or whoever else you happen to be friends with. Although Mark Zuckerberg made it seem so good, this “frictionless sharing” is what a lot of people are afraid of. This problem also carries on over to Google+ accounts, which seems to made even more for public search than Facebook.

While Facebook and Google + seem to want you to open up more to the public, it’s hard to see how you can socialize AND keep your privacy. But the answer you’re looking for may come in the form of Diaspora. The selling point of this relatively new social network is that it is secure – you can share WHAT you want, with WHOM you want. Another great thing is that you own the pictures you upload. There’s none of this nonsense where you give the company consent to use your pictures however they please, ahem.. Twitpic.

I admit that I’ve had my Diaspora account for sometime, I haven’t been making full use of it. I’m pretty sure that my non-internet marketing friends and family are even aware of what Diaspora is. Which is part of their problem… some early reviews say that the profiles are too plain and that there needs to be more features. Also, Diaspora needs a helping hand when it comes to monetary funds and have been asking for donations to help further their project. Sometimes, simplicity is best and I’d like to see where Diaspora takes things.

What do you think? Are you worried about social networking privacy features of other mainstream sites and would you look into using alternatives like Diaspora?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Will You Be Using Google Plus?

Facebook vs Google

In the battle of the giants, which one will reign supreme? Like vs Plus is a site where you can show your brand loyalty and cast your vote. After all, you can’t both Like and +1 everything, right?

Even if you’re tired of hearing so much on Google +, it’s important to stay connected so that you can adapt in the fast paced world of social media marketing. Here are some more ways you can use Google +:

– Chris Brogan shows us that we can blog with Google +. This basically consists of sharing a video/picture or some other media content and quickly following up in your own post with comments and links.

– Since business profiles are not allowed yet, you can take this opportunity to be innovative and show a personal side. Creating a personal profile associated with your business will allow you to socialize in a niche community and showcase your expertise.

– In a way, Google Circles reminds me of communities and groups on LinkedIn. Creating and organizing different Circles will allow you to network with different groups of people without worrying about keeping matters separate. (For example: connecting with clients, partners, employees, and friendly competitors… frenemies, anyone?)

– Watch out for Google Sparks. This is a section where you can receive personalized news articles and other information based on your interests. I see where SEOs can use this feature to their advantage by utilizing the right keywords.

Google + is more extensive than other social media platforms right now but it doesn’t necessarily mean that users have the time and knowledge to use them all. Let’s just see where all this potential can take us – after all, we’re talking about something that’s less than 3 weeks old!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

The Value of a Facebook Fan

How much is a Facebook Fan really worth? When it comes to Facebook marketing, this is an answer that all business owners would like to know.

However, it’s more difficult to calculate ROI on social media marketing because post impressions, Likes and comments can’t always be directly tied to dollar and cents. Many have tried and here are some interesting results:

  • Last summer, Syncapse found the value of a Facebook fan to be approximately $136.38.
  • Earlier, Mashable calculated that a Facebook fan was worth approximately $3.60.

Although all these numbers, formulas and stats are interesting, I don’t think that most local businesses can benefit from these facts. In fact, obsessing over these numbers could really distract from your marketing strategy. To me, this is like focusing on SEO ranking reports without looking at other factors, such as search volume.

Like many other forms of online advertising, Facebook marketing can’t just be analyzed through one factor because one of the most important ones is pretty intangible and that is potential.

That’s why I found this recent study by Hitwise to be so interesting. According to the study focusing on retailers, 1 Facebook fan means about 20 additional visits to your website over the course of one year. I find this to be useful because it comes from another angle on website traffic and doesn’t focus so much on the  $$$. This study also puts customer loyalty into perspective and that is also another important factor that you can improve by using social media.

Do you think these numbers and studies about the value of a Facebook Fan really hold true? In the end, it’s about how much your Facebook fans matter to you and what you want to do about it.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.