Facebook Timeline for Businesses Arrives

We all knew this coming. So now that it’s here, how do you feel about the new Facebook Timeline for businesses and how it changes the game for social media marketing?

No More Default Landing Tabs – The Biggest Change
Most users where upset with the changes, so how do you think businesses will feel about the new Timeline rolling out to their Pages? Most are upset that there is no longer a main landing tab where businesses can conduct contests and other promotional strategies that were also known as “Like-Gating“.

Alternatives for Promotion
But don’t fret quite just yet. This is still possible! Check out Macy’s Win a Million tab (box?). This is example of how you can run these types of contests to engage with fans. Sure, Facebook makes things more difficult and is trying to get more businesses to spend more money in their ads, but it IS still possible. This is where a website marketing firm can come handy! To keep you in the loop with new information and to help out with creating graphics, applications and whatever else your business needs.

Key Features to Utilize
The new Timeline will force businesses to be more creative – from the cover photo to new content and even displaying company history. For business owners who are worried about their Page looking empty or inactive, the Timeline creates opportunity to populate more information that will be helpful for customers. Make sure to take advantage of this and fill out:

– Company history in the About section and adding Milestones. This can be robust as you want and you can fill out as much detail as you want.
– Monitor and show or hide the “Recent Posts by Others” Section. This part reminds me of a Twitter feed that you’ll have to keep your eye on for negative or spammy comments.
– “Pin” your posts at the top of your Page. (Pinterest, anyone?) Important posts can be highlighted at the top of your page for up to 1 whole week.

Make sure to carefully read Facebook’s new guidelines for Pages – for more on what you can and can’t do. Ahem, NO promotional language in the cover photo. This is just one of many, so make sure you’re playing by Facebook’s rules!
Also, check out the Emarketed Timeline and share yours with us!

Does Your Business Use Facebook Video?

facebook videoAs the world patiently awaits the widespread release of the Facebook Timeline feature, your business can get a head start by using Facebook Video for online marketing. Here are just a few reasons why you should get started:

1) Accessibility – Be where your customers are. Video marketing on Facebook is beneficial because you’ll be able to reach your target audience. Your customers are on Facebook and videos are an attractive way to get their attention. This means getting more Likes on your Page, which will help establish authority and boost your search engine rankings.

2) Ease of sharing – Facebook’s tagging feature is a great way to optimize social media content. You can engage your fans, other businesses and partners by tagging them in relevant videos that will also show up on their Facebook Page.

3) Length of videos – From a technical standpoint, Facebook Videos allow up to 20 minutes of video, whereas YouTube only allows 5 minutes. This gives you more opportunity to add tutorials, Q&A sessions, and other content that will be helpful to your customers.

4) Internal resources for your business – Facebook’s video chat and group chat options will give you a more efficient ways of conducting webinars, meetings, and other conference calls. This option will save your business time and money!

5) Facebook’s Timeline – If you haven’t seen the Timeline Layout yet, check it out here. The design is pretty bold and in your face. When you tag friends in photos or videos, they’ll show up on their wall as normal… but not! The video will be predominant in their feed and show up as a larger thumbnail than just a normal update or tagged post. People already love videos and a bigger video will be even more eye-catching. Think about that for your business!

Let us know what you think of using Facebook Video for your business.

Facebook, What Have You Done for Me Lately?

Facebook for businessesCompetition is always good for customers, right? Some people believe that all these new Facebook features are an aggressive response to Google +. Whether you think so or not, there’s no doubt that Facebook wants to be the star of the show in the social media world.
On September 30 (or 29th, depending on the source), Facebook will be launching a new Timeline feature. If you can’t wait to see it, Mashable has an easy guide that you can follow to get a sneak preview.

New features are great for consumers, but what about businesses? One thing that I noticed with this new Timeline interface is that the space for paid ads on the right has been greatly reduced. Where will these ads go and how do businesses take advantage of this new layout? You can bet on it – Facebook has a thing or two up its sleeve for small businesses. In fact, Facebook is launching an education program for small businesses. This initial outreach will consist of informative webinars and case studies where owners can learn more about Facebook marketing.

But wait, there’s more! In October, Facebook is sponsoring “road shows” across the country as a part of it’s Small Business Boost. This injection into the small business community will continue into 2012, where some small businesses will be eligible to receive $50 of advertising credit.

Social media is always evolving but the changes are motivating, as it always makes you think about how new changes will effect businesses. What are your thoughts on the new Timeline, small business features and anything else Facebook related?