We all knew this coming. So now that it’s here, how do you feel about the new Facebook Timeline for businesses and how it changes the game for social media marketing?
No More Default Landing Tabs – The Biggest Change
Most users where upset with the changes, so how do you think businesses will feel about the new Timeline rolling out to their Pages? Most are upset that there is no longer a main landing tab where businesses can conduct contests and other promotional strategies that were also known as “Like-Gating“.
Alternatives for Promotion
But don’t fret quite just yet. This is still possible! Check out Macy’s Win a Million tab (box?). This is example of how you can run these types of contests to engage with fans. Sure, Facebook makes things more difficult and is trying to get more businesses to spend more money in their ads, but it IS still possible. This is where a website marketing firm can come handy! To keep you in the loop with new information and to help out with creating graphics, applications and whatever else your business needs.
Key Features to Utilize
The new Timeline will force businesses to be more creative – from the cover photo to new content and even displaying company history. For business owners who are worried about their Page looking empty or inactive, the Timeline creates opportunity to populate more information that will be helpful for customers. Make sure to take advantage of this and fill out:
– Company history in the About section and adding Milestones. This can be robust as you want and you can fill out as much detail as you want.
– Monitor and show or hide the “Recent Posts by Others” Section. This part reminds me of a Twitter feed that you’ll have to keep your eye on for negative or spammy comments.
– “Pin” your posts at the top of your Page. (Pinterest, anyone?) Important posts can be highlighted at the top of your page for up to 1 whole week.
Make sure to carefully read Facebook’s new guidelines for Pages – for more on what you can and can’t do. Ahem, NO promotional language in the cover photo. This is just one of many, so make sure you’re playing by Facebook’s rules!
Also, check out the Emarketed Timeline and share yours with us!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.