Cyber Monday is over but some retailers, like Walmart, have extended the event into something even bigger…Cyber Week! Sales for Cyber Monday have continuously grown over the years, so expect online retailers and shoppers to take advantage of all the online buzz.
Online sales for Cyber Monday 2011 are expected to break records yet again, the total for 2010 was $1.03 billion in sales.
Here are some more interesting statistics via Get Elastic:
– 64% of adults shop online for holiday gifts because they believe they will get the best prices and deals
– 52% of online shoppers will spend more than one hour researching the best price for each holiday purchase
– 49% of online shoppers use social sources to find gift ideas
– 92% of online retailers are offering deals over Thanksgiving weekend (80% linked to Cyber Monday)
Are you a part of this growing holiday shopping phenomenon? If not, it’s time to take a look at why your online store isn’t using this word of mouth advertising to your advantage. Do you need help with e commerce design or social media? These are all great ways to start building a foundation for the busy season, long before it starts. Remember, there is still time to prepare for Christmas, and even the beginning of the year in 2012. Check out our free site analysis to see how we can help your ecommerce store live up to it’s great potential.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.