Creating Your Brand Style Guide

Creating Your Brand Style Guide

Every brand needs to establish their own style so that customers recognize them and have a sense of who they are as a company. One of the most important documents that any business can have is their style guide which helps ensure brand consistency throughout everything you produce. A style guide contains all the information necessary to create anything from an advertisement, website, social media page or anything else that needs to represent the brand.

Your style guide can help any designer quickly understand the specifications of your brand’s appearance. It should include important information such as your logo size and placement so that your logo will always look consistent. You can also include specifications of how not to use the logo so that a designer doesn’t take their creative ideas in the wrong direction.

Within the style guide you can also identify your color palette so that the colors of your brand don’t shift between different designers. You can include Pantone colors and CMYK values so that there is no variation or slight changes in color shades. The hex code for web use is also important so that the colors are the same in online ads or on your website.

Listing the fonts that your brand uses can also be crucial to maintain a consistent look throughout all your content. Fonts reflect your brand’s identity and typography that is always the same can create a more professional look for your company.

You can also specify other aspects of brand’s style such as iconography, photography style and brand voice. It is essential for companies to know what they want their brand to sound and look like to their audience and a style guide can help narrow it down to important details. Maintaining a consistent brand style helps your audience remember you and trust your brand.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Best Graphic Design Apps for Social Media Posts

Best Graphic Design Apps for Social Media Posts

Users on social media expect unique and engaging images that will draw them in and encourage them to respond to your post. This is sometimes best accomplished by a great graphic design that will make people want to share your image. Fortunately there are plenty of apps available to help you create interesting graphics for your posts.

Canva – One of the most useful tools for visual design especially for business owners and entrepreneurs is Canva. This is an app that is easy to use for people with limited design skills who want to create a custom image. You can use the app to choose a layout, search for images, purchase stock photos, add visual effects and customize the color scheme and font to match your brand.

PiktoChart – If you are looking to make your own infographics for your social media posts then Piktochart might be the best app to choose. You can also use the app to make reports, banners and presentations in addition to infographics. There are built in templates to choose from that you can easily customize and edit in order to match your brand’s color scheme and themes.

QuotesCover- Posting quotes on your social media sites can be a great way to capture people’s attention and inspire them. QuotesCover is an app that allows users to create beautiful quote graphics so that you can add a design element to personal or famous quotes that you want to share. Within the app you can choose a layout, add your quote, add a photo or choose a plain background and customize the color and font.

Whatever type of graphics you are hoping to post on your site, there are apps that specifically cater to what you are looking for and make it easy to customize and design unique images.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Do I Need a Website Re-Design?

Do I Need a Website Re-Design?

If you have had your website for a long time and haven’t done much to update it in recent years then you might be wondering about the benefits of a redesign. You may have been holding on to the way your website looks and functions because it seems to work for you but there are certain signs to help you know when a re-design is a good idea. Even though you might be hesitant about making the investment, in many cases a re-design can have a positive impact on your business’s presence online and your success in reaching more customers.

One of the most important reasons to get a website redesign is if you are hoping to improve the user experience on your site. User experience is a newer discipline of design that is becoming increasingly important in the success of your website and the first impression you have on customers. People usually have a better experience on a website when it is easy to navigate, loads quickly and is simple to use.

If there is anything about your website that might hinder a positive experience for the user then it will be a good idea to invest in a redesign. When people have a bad experience with a website then 88 percent are less likely to return to the site. Focusing on improving load times and making a site easier to navigate can be a useful goal to have for a redesign.

A redesign may also be helpful if you are planning on updating your brand, aligning the website with new marketing goals or optimizing the site for mobile phone use. No matter what the reason, if you feel that your business and users alike will benefit from a redesign then it is a worthwhile investment to make.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Nostalgia and Yearning for Websites of the Past

“Retro”, “vintage” and “antique” are some words that describe the nostalgia we often get about reminiscing about familiar things in our past. But yearning for the past can also bring up some other not-so-flattering terms, such as “tacky”, “outdated” and “old”.

“Everything old is new again”
This pretty much accurately sums up the history of music, fashion, movies and all things related to design. But how do you go back without going too far back? This is a tricky line to walk, especially when building something as important as your business logo or website.

Familiar Elements
Luckily, going back to a time of simple, clean design element is on point nowadays. Trends that include:
– One page design
– Minimalist navigation
– Big, round buttons (great for social media)
– Large photos
– Prominent logos/branding

With a New Twist
Add some modern elements that make it easier for visitors:
Responsive web design
– Fixed navigation (at the top, bottom or sides means less scrolling!)
– Infinite scrolling
– Sliding header panels

Like any other trend predictions, we can only stick to what we think will do well. But 2013 definitely looks like a year where designs from the past will inspire bigger and better things for the future. Let us know what you think and make sure to check out our online portfolio.

Read more:
50 Fantastic (Nostalgic) Retro Website Designs
12 Totally Awesome 90s Websites
These Huge Brands’ Early Websites From The 1990s Looked Terrible
2013 Color Trends on the Web

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.