Daylight saving time – today marks change! Leaping forward one hour brings a sense of freshness that can revitalize your SEO goals and overall strategies for online marketing. As we transition from winter into spring, your business should also embrace this seasonal change and keep moving forward to see how you can improve.
Here are a few resources to inspire you:
For Spring cleaning: Google released 40 search quality highlights. Even though these rolled out late-February, they’re important because the changes are still being seen now, for better or for worse. You can use this list like a check list and take care of the ones relevant to your business.
Schema.org and video marketing: Although it can be time consuming, this code is easy to implement and highly effective. So effective that Google is actually recommending it. So, what are you waiting for?
Re-educating yourself about WordPress and other CMS: This article explains why a Theme could actually your your SEO. As with using any template, you have to make sure that a tag like rel=canonical or duplicate meta information is being applied the same way to every page. Image if the nofollow tag was accidentally applied all over your site without you knowing!
Find out why the iPad will transform web design: This means that you can expect higher quality, faster-loading websites with clean designs and crisp graphics. This means that you (or your designers) will have to work even harder to achieve the desired results!
So, enough about work… don’t forget that this springtime season of change also comes down to your personal life. Don’t forget to stop and enjoy time by yourself and your loved ones. As for me, I’m already looking to warmer weather and more daylight! What are you looking forward to?
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.