6 Reasons to Consider Using Podcasts to Grow Your Business – And How to Do It

6 Reasons to Consider Using Podcasts to Grow Your Business - And How to Do It

When most businesses launch, they usually have a strategy in mind – go the traditional awareness way and then, leverage social media.

Whenever they’ve exhausted all options and ask me what next to do though, I find out that many of them are yet to explore the sheer opportunities provided by podcasts. This is a very shocking development for many reasons.

For one, 49% of Americans (aged 12 and above) admit to knowing what a podcast is, and no less than 33% of them have listened to at least one before. The numbers get more interesting when you find out that some 65% of listeners have purchased something promoted on a podcast than elsewhere.

It is thus a wonder why marketers who spent a paltry $90 million in podcasts ads as at 2014 are now projected to spend more than $400 million by next year (2019).

But then, even if these podcasts are recording such amazing numbers, how do they help your business?

1. Higher Engagement Rates

The thing with other forms of marketing (website, Facebook, twitter, etc.) is that you have to always get in front of your audience with new content. That is not the same with podcasting as you can keep them engaged without their visiting your site at all.

Anytime you drop a new podcast, it is automatically downloaded to the consumer’s favorite device. Given that the average American spends 25% of their total audio time on podcasts too, that means better results for you.

2. Low Entry Barriers

Podcasting is one of those forms of outreach that you can start with little to no experience. People out there are podcasting just for the fun of it, and businesses are getting in on the trend too.

Software and hardware requirements are equally not overwhelming. You can even scale up as you go higher in your business.

If you still want things done professionally, you won’t have to break the bank. You can find a handful of good Phoenix sound mixers to help you take your podcast from an amateurish level to that professional audio output level you desire – in no time, and at not much cost.

3. Brand awareness

If I haven’t already mentioned this, podcasting is one of the most natural ways to drive quality organic traffic to your website. With the amount of engagement the platform brings, there is no doubt about it being one of the unique ways through which you can spread your brand awareness further.

Podcasts can also be shared on different distribution platforms. This allows you put your podcast onto more visible sharing platforms. From here, all roads lead to a greater brand visibility.

4. Passive Consumption

4 Passive Consumption

Have you ever thought about how busy your audience might be? Not all of them, but quite a handful of them?

These ones might not have the time or patience to browse through your website content or social media updates, but they can always consume your podcasts passively. That opens up a new market for you with such people, allowing you to break into their own space.

5. Highly Effective

All of these benefits of podcasts would mean nothing if they didn’t hold any promise for your business. That is why it is important to reiterate how 63% of podcast listeners claimed to have bought something that was advertised to them.

It is also important to note that up to 88% of all those who are subscribed to your podcasts will listen to everything you have to say. By everything, I mean every episode too.

I might be wrong, but tell me any other platform currently offering such an engagement rate.

6. Audience Availability

Every business needs an audience to survive.

On the iTunes podcasting section alone, there are more than 1 billion total subscribers within your reach. Castbox and Podcast Republic might not be as large, but they offer you some 5 million subscribers too. Yet another platform is Podbean which brings on board an addition 1 million subscriber market.

Considering how even the top three social media networks can’t add up to give you such numbers, it is not rocket science why podcasting should be atop your business marketing agenda.

Getting started with podcasting

Like I said earlier, getting into podcasting for your business is not capital intensive at all. However, I suggest getting it done right, even if it means bringing professionals into the loop.

The best place to start would be by looking around your neighborhood for such professionals.

There are a couple of great Phoenix podcast recording studios that you can book sessions with to get your audio content out there. These studios not only offer you state-of -the-art equipment to make your content delivery better, but guidance and direction too.

You would also want to look for a great sound mixer to ensure everything you say is as crisp as possible. Fact is, a sound mixer should come as part of the deal when you’ve landed a great recording studio already.


The numbers are there. The platform is there. The tools are there.

Now that you know just how important podcasts can be to your business, why wait? If you ask me, the best time to have started podcasting is yesterday.

The market is still fresh – break in and scale your brand better!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Tips for Interacting with Customers on Social Media


5 Tips for Interacting with Customers on Social MediaIn the marketing world today social media is bigger and more important than ever before. Brands need to have a great social media presence and a part of that is making sure that you connect and engage with customers so that they remain loyal and interested in what your company is doing. People online expect great customer service along with interesting and engaging content which means interacting with customers whenever you can.

Interacting with customers can mean responding to comments, re-posting their content or having a conversation online through direct messaging. Customers want their voice to be heard especially if they have questions, concerns or issues with your brand. Even light jokes or humor can be a great way to connect with customers so that they have a positive image of your brand.

Customer interaction on social media can be a crucial aspect of marketing. Here are 5 tips for interacting with customers online-

1. Be Prepared to Always Respond

If people online want to communicate with a brand you need to make sure that you are always available to respond to them. Make sure to have social media staff that can read comments and write an appropriate response in a short amount of time. Customers don’t like being ignored and will be more interested in a brand if they can communicate with them in a timely way.

2. Have an Official Response for Major Concerns

Even though many of your interactions with customers will be positive, at times there will be genuine issues that you need to address. When customers have complaints or major concerns about your product or service you will need to respond in an appropriate way. If you have an official response prepared for these situations you are less likely to deal with too much backlash.

The most important thing is letting customers know that their concerns are being heard when they have questions, a complaint or are alerting the company about a particular issue. You should have a response that directs the customers to more information so that they can have a better understanding of the issue and how to deal with it. Having a prepared response can make it easier to respond quickly and efficiently to each customer so that they aren’t waiting too long for an answer.

3. Post User-Generated Content

Aside from responding directly to comments, there are other more creative ways to interact with customers that will keep them engaged and boost the positive opinion of their brand. Posting content that users have created can get people more involved in your social media site and excited about your company. When your content is created by customers it makes them feel that they are part of the topic and add value to your brand.

An easy way to find user-generated content is to hold a contest asking followers to post photos with your product and provide a prize for the best photo. This not only gets people to know your brand better but it also gives them incentive to share photos of your products and spread the word about the company. Followers will have more of a reason to love your brand and connect with you.

4. Avoid too Much Promotional Content

In order to get users to engage and interact more with your brand it is helpful to avoid making every post about self-promotion. Obviously the goal of social media is to promote new products and market your brand but followers will get bored and lose interest in your page if it is too heavily promotional. You will need to be more creative and conversational to get people to respond positively to the content that you post.

You can create posts that simply ask questions, talk about life matters, or discuss current events so that content is not always focused on selling something. Sparking a conversation is the best way to get people to interact with you and remember your brand. As you attract more people through engaging content you can add in the occasional promotional post to push your products as well.

5. Track Your Interactions and Look for Patterns

An important part of social media is making sure to analyze the results of everything you do to see what works and what doesn’t. Take the time to track the kinds of interactions you have with customers to see what gets the best response. Keeping track can also help you ensure that you are always responding to customer concerns and don’t leave any question unanswered.

Analyzing which posts performed the best and which comments got the most positive response can help you tailor your social media presence. You will be able to learn how to adjust your technique and get the most out of your interactions online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Tag You’re It! Instagram’s New Feature

Yesterday, Instagram introduced “Photos of You” – a feature where users can tag other users (and brands) in their photos. Read about it here:

There will now be a Photos of You section on your profile. When someone adds you to a photo, you’ll receive a notification and the photo will appear in your Photos of You. Want to make sure you like the photo first? No problem: you can easily adjust your settings so nothing appears on your profile until you approve it. Before your Photos of You section is visible to other people, you’ll have until May 16th to play around and get used to the feature. You can find more information about how Photos of You works and how to control your visibility at help.instagram.com.

Worried about spam, your privacy or unflattering pictures in general? Selecting the option above allows you to review your tags before they appear in your profile. You can also block users to prevent them from tagging or following your account and also report inappropriate pictures.

While “Photos of You” is new to Instagram, it works much like the photo tagging feature on Facebook.

Here are some ways that it can be beneficial for businesses:

Hashtags: Tags can be used in conjunction with hashtags, which will give your business more exposure to other customers who are mentioning/tagging your brand.

Location: Tagging is also helpful when users add your business location to their photo. Talk about a brand booster!

Advertisements via endorsements in the future? This isn’t just a possibility for big brands or celebrities. For example, if your business runs a contest where Followers are tagged, they can allow that picture to be posted directly into their photostream where it can be seen by their followers.

Encourage more fan engagement by curating the content. Brand engagement on Pinterest was recently considered to be a “fail” because 70% of brand engagement is found to be user-generated. Take that as a lesson to grow your brand by communicating and reciprocating.

Let us know what you think about Instagram’s new tagging feature on Facebook.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.