Balance Between Creative and Analytical Marketing

Balance Between Creative and Analytical Marketing

With any marketing campaign you will need to have both a creative idea and an approach that will work based on data you’ve gathered. Businesses need to make sure that don’t rely too heavily on analytics in their marketing but also don’t avoid the necessity of analyzing data to focus solely on creativity. A balance of both strategies can make marketing more effective at reaching new customers.

For some companies, incorporating both a creative and analytical approach will require them to change their mindset and practical aspects of how they create marketing campaigns. At the outset of creating a marketing campaign they will need to encourage creative ideas and innovation for new marketing content. They will then need to learn how to refine and perfect those ideas through lots of testing and data-driven analysis.

A creative idea is only one part of producing a marketing campaign that will function the way that you want it to. When you put a creative idea into practice you need to get feedback on how it is performing and use to data to determine how it can be adjusted to work more effectively. Testing, analysis and revision are aspects of marketing that many businesses don’t focus on enough to get the results they want.

To create more balanced marketing, businesses will need to hire both creative minded people and those with a talent for analytics. Each team needs to have clear roles so that they can make decisions that incorporate both sides into the campaign. Creative and analytics staff members can create more balanced marketing by collaborating with each other on multiple projects.

Analytics can greatly improve marketing performance but it needs to be paired with unique and creative ideas that represent your brand. Balancing both creativity and analytics can be a rewarding challenge for any business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Design Inspiration for Your Friday

Ah, yes. The best day of the work week… What’s better than some web design and other miscellaneous creative inspiration for your Friday? Check it out:

Sleek e-commerce WordPress theme (View here)

Microsoft’s new look (View here)

Eye catching contact page (View here)

Simple About Us page (View here)

Cool business card (View here)

Fun to share graphic (View here)


Novelty phone case, anyone? (View here)

Make sure to follow us on Pinterest and share your recent inspirations with us!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Add Pieces of Flair

Office Space ignited our love for adding tacky buttons to our uniforms in a vain attempt to convey a persona. Let’s stop to ask ourselves, are we limited OR are we only limiting ourselves? Take some time to find your own source of inspiration. After all, no one wants to end up like a Milton… (spoiler: he’s the one that burns the office building down).

So, what are some of your favorite ways to add a little panache to your work/workspace?

Personalize Your Browser
Calling all Firefox fans! Their Personas toolbar has been out for awhile and it allows you to apply different themes to your internet browser. Not feeling any of the designs? You can create your own, of course. Create a header (3000px wide x 200px high) and footer (3000px wide x 100px high). Next:

  • Install the tool bar
  • Click on the fox icon on the bottom left of your browser
  • Preferences > Show custom Persona in menu
  • Custom > Edit > Locate image locations, apply and you’re done!

Jazzing Up Your Facebook Fan Page
Do you need to create a custom box or tab for your Facebook Fan Page? Don’t waste your time with other useless applications – Static FBML is all you’ll need. Check out Mashable’s latest showcase of 5 interactive Facebook Pages. Isn’t GAP’s campaign cute? With this application, you can also add picture galleries, videos and more. I really like how business-friendly Facebook is becoming.

Travel to Another Era for Inspiration

Sometimes, there’s nothing like a blast from the past to get our creative juices flowing. If you love vintage print ads, this is a collection that you can’t miss! Don’t know what it is, but there’s just something that is so exciting. Maybe, it’s the technicolor and lack of Photoshop! I’m not just talking about ads – literature, films, and movies can always help you feel inspired if you’re in a rut.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.