As a writer, there is so much more to the craft than just writing. Writing website content actually involves more skills and parts of your brain than you would imagine!
Nothing is worse than writer’s block. Writing content for a website isn’t something normally associated with a “creative” endeavor. But it can really take a lot out of you just to think of some new, interesting, and unique to write about.
As an SEO content writer, it helps to draw from your own personal experiences, thoughts, and feelings. Making these correlations and translating them into fully formed thoughts is a starting point for inspiration. You can be inspired by many things that happen throughout the day. If you’re not feeling so inspired, all it takes is a few clicks to see what others are thinking and writing about. Not only does it help you write about something you’re passionate about, but it gives you a better idea of what people want to read about.
How do you write about something that a thousand people have already written about. It’s important to think about why you want to write about something, not just that you need to write it. Even though your topic has been written about, you need a plan of attack to differentiate your words. Sure, writers have deadlines but that doesn’t mean you should cut corners. Especially, with an important first step of brainstorming. Brainstorming for website content will give you a good idea of what you want to accomplish and what needs to be accomplished. For example: a step-by-step tutorial, a 3 part series or an FAQs page.
No matter what your style of writing is, there is a certain standard layout to follow. There will always need to be some sort of introduction and conclusion. You need to establish what you’re going to talk about, why and sum it up. Somewhere in the middle there, it’s up to you to fill up the bulk of content with interesting thoughts, shocking facts or statistics and real-life examples.
When you are writing website content, you know what you want to say. The struggle lies in how you want it laid out for the reader. Don’t scare readers away with your lack of organization!
Research includes finding out more about your topics, current news and what peers/competitors are saying. Competitive analysis certainly counts as research. Reading different types of information is important in your research. It doesn’t help to get information from the same source, especially if it’s one that you keep going back to. This is why you need to include: whitepapers, articles, blog posts, press releases, and even social media updates in part of your research. Diversifying your sources in research helps you form a well-rounded opinion and helps support your point of view. This is what you want to see when reading website content!
As a writer, it’s your job to educate yourself before you educate others. Misinformation (especially deliberate) isn’t going to go over well with your readers. In industries like SEO, best practices are always changing. It’s important to stay educated through watching webinars, undergoing training and attending conventions. Education is a foundation of the writing process whether you’re writing about canopies, health services, scooters or precious metals!
In many ways, optimization stands alone and outside of the writing process. But it today’s world of website content, it’s best when a writer can do both. Remember, that content is meant for readers first and search engines after. Optimizing web content means creating engaging titles, delivering what you promise, linking relevant sites and giving readers a reason to read and link. You want to attract natural links through the power of your words/content alone.
At the end of the day, a content writer wants to create something that is meaningful. It’s a good thing that useful content isn’t just something reserved for text on a website. There’s so much more you can do, including: infographics, social updates, videos and pictures. There’s so much more to writing than typing away, get out there and create!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.