Give Your Existing Content a Facelift

Give Your Existing Content a Facelift

Although your focus in marketing may be to always continue creating new content, there are some benefits to revamping old content. Some of your best content may perform well and get tons of qualified traffic but it is no longer affecting your ranking. Other content may be under performing and not helping your website in any way.

Making a few changes to old content can help you boost your ranking again and get better performance out of content that hasn’t had much impact. It can be helpful to revitalize old content because Google likes to see that content is current and has been more recently published. Old content may not perform well in the search engine results simply because it isn’t recent enough to get a good ranking.

Re-publishing old content with some changes can give you a quick boost in your ranking and even help double your traffic. When you update the publish date on an old blog post Google will recognize it as new content and give your site a higher ranking accordingly. You can keep content fresh by changing its format such as turning a blog with high traffic into a YouTube video or turning a video into a blog.

Diversifying one piece of content by changing it into different formats online is an easy way to keep content that performs well and take full advantage of it. You can also make changes for old content that didn’t perform as well using strategies that you have more experience with now. You may be able to get more results out of underperforming content by retooling it and publishing it again.

Although much of your old content can still be useful you do not need to re-publish everything. Choose content that you believe is still relevant and will work to boost your ranking again if you bring it back and you will see better results.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why You Should Feature Case Studies on Your Website

Why You Should Feature Case Studies on Your Website

There are many different types of content you can feature on your website but many businesses overlook the benefits of including case studies. They can be a great promotional tool that helps demonstrate why your product or business is effective and what you can offer to potential customers. Businesses that are looking for some fresh and interesting content that will provide a boost to their marketing efforts should look into case studies.

By producing case studies you are providing customers with definite proof that your products or services work and they will be more effective than your competition. Within the case study you can include evidence with specific facts and numbers that demonstrate what your product or service is able to do for customers. The data and information you provide will give readers a compelling argument as to why they should purchase something from you.

The template for a case study usually includes an example of a client problem and how your business was able to solve it for them. This helps showcase a specific instance in which you were able to really help someone through your work. You can start working on a case study by interviewing some of your best customers to get their testimonies so that their story can be featured.

Talking to your clients can give you the information you need and they might even be able to share facts and figures you can include in the case study. Real stories that show your product or service as a concrete solution to a problem can be a major selling point to include on your website. Featuring a few case studies gives your business greater credibility because your customers are willing to share their experiences.

Case studies can be a very convincing addition to your content and including them on your website may help sway customers to make a purchase.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What is “Content Seeding” and When Should I Start Planting?

What is “Content Seeding” and When Should I Start Planting?

The concept behind seeding is to spread something over multiple areas in order to yield more results. The same is true of “content seeding” which in the world of digital marketing refers to the strategic approach of scattering content across the internet. Of course content seeding is not haphazard or random in any way but rather a calculated and targeted strategy that focuses on placing content in the most effective way possible.

With content seeding you need to put a link to your content in a place where people are most likely to find it. This will usually mean targeting relevant influencers who are well-connected and similar to your brand. You can hire various influencers on different channels so that you can reach more people with your content.

In order for content seeding to work it is important for the content to be high quality and as relevant and creative as possible. The content itself must also be targeted to specific networks and audiences so that it will be suitable for a certain influencer. Some of the most effective sites to target with content seeding are social media channels because this is where most people view influencer content.

You can start content seeding whenever you feel that you have an established website and good quality content but simply need to spread the word about your brand. When your content is ready and you want it to be seen by as many people as possible then you need to begin a content seeding campaign. Once you start you might find that really good content begins to spread on its own after it is seeded.

As long as you have great quality content and pick the right influencers you can start to see positive results with content seeding.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Ghostwriting Your Content? Here are the Pros and Cons

Ghostwriting Your Content? Here are the Pros and Cons

Most marketers know that the quality of your content is crucial in getting the best results from a campaign. Some businesses hire ghostwriters to produce content for their website, blog or social media posts to ensure they have the highest quality. There many benefits associated with having a ghostwriter but there are also certain drawbacks as well.

With a ghostwriter you know that the content will be much more polished and in most cases perfectly optimized to increase traffic. Ghostwriters have enough experience to understand what kind of content gets results and works best for SEO or advertising purposes. A ghostwriter can also create content quickly and meet deadlines for your campaign.

However, with in-house writers there are also some advantages that might make them preferable to a ghostwriter. A business that has in-house writers usually has much more control over the type of content that they create. You can oversee everything that they create and provide your own ideas and insight so that the content is tailored to your vision.

In-house writers also typically have more in depth knowledge of the field your business is involved in. They know the day to day details of what you do inside and out and won’t need to put in all the research that a ghostwriter might need to. In-house writers can also be more affordable, give the content the specific personality of your company which might be difficult for a ghostwriter to capture.

There are pros and cons to hiring a ghostwriter but it all depends on your business goals and how you want to achieve them. Both ghostwriters and in-house writers can be useful options based on the type of content and results you are looking for from an ad campaign.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Creative Content for a Boring Business

Creative Content for a Boring Business

If your business is not necessarily in the newest and most exciting industry it might be more difficult to get people to read your content. A business that is producing content related to boring topics might struggle with lower engagement and your audience might not even read through the entire post. However, even if you aren’t in one of the more popular and interesting industries like travel, tourism or culture you can still put out creative content that people respond to.

One thing to focus on to make content more readable is to provide some helpful information that people need. Topics that are useful to readers are much less likely to be boring even if they are educational posts about something objectively dull. Essentially, if you are answering a question and providing helpful advice or information that serves a purpose then you will have more success.

The way that you write about certain topics and the language you use in your content can also have an impact on whether readers perceive it as boring or not. If you use a lot of business terms or technical jargon people might quickly lose interest. Writing the way that you and most people speak makes content much more readable and easier to connect with.

Content can also be more creative when it is as specific as possible rather than being about a very broad topic. When content is specific it can communicate to a niche audience and provide more meaningful information that they might need. Broad, generic subjects can come across as dull because they lack focus and often aren’t saying anything new to readers.

When producing content it is helpful to think about the audience and what would appeal most to them. As long as you have the reader in mind when creating content it is more likely to be interesting for the audience.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Top 3 SEO Strategies To Do Right Now

Top 3 SEO Strategies To Do Right Now

SEO is a marketing tool that is constantly changing so marketers need to adjust their strategies fairly often to keep up. SEO is still a crucial part of building an online presence so businesses must take the time to pay attention to what the current best practices are.

Here are the most effective SEO strategies that you should implement right away to see better results:

1. Optimize for Voice Search

One of the fastest growing changes in search marketing is the use of voice search tools such as Siri and Alexa. More people than ever are using the voice option on their mobile phone or their smart home devices so that they don’t have to take the time to type. People often use different kinds of phrases and keywords when they use voice search compared to typing a query on a phone or a desktop so you will need to adjust your SEO strategy accordingly.

2. Write Longer Content

Great content is key to having more effective SEO and recently marketers have found that longer posts tend to hold reader’s interest and get more of a response. However the content still needs to be high quality, useful and interesting information that will keep readers on the page longer.

3. Create a Faster Website

If there are any loading or navigational issues with your website it can negative affect the success of your SEO strategies. A fast site will rank higher on Google and will create a better user experience which is important for retaining customers. If you optimize for speed you are going to see more positive results.

The focus of SEO strategies can incorporate many different aspects of marketing but these three options are simple and effective for businesses that want a quick boost.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

8 Tips to Become a Guest Blogger

8 Tips to Become a Guest Blogger

One of the most effective strategies in building up more traffic to your website or blog is to create content specifically for other more established companies. Guest blogging on other websites can be an easy way to see a huge jump in traffic and get people more familiar with you and your brand. Using the existing visibility of another business can give you a much needed boost as you make more connections online.

Becoming a guest blogger can be a major benefit to you but it can take some effort to get involved in this type of blogging. You’ll need to know how to give the company what they want so that you can both mutually benefit from the exchange. Once you become a frequent guest blogger you can enjoy a steady flow of traffic to your page.

There are some tips on how to become a guest blogger:

1. Write High Quality Content

Before attempting to blog for another company make sure that your writing quality is up to par for what an established business or “authority” blog would expect. The subject matter of your blogs should show a certain amount of expertise and be free from any grammatical errors. Most importantly your content should be interesting and appealing to readers in a way that encourages people to like, share and interact with the post.

2. Start Small

If you have never attempted to guest blog before and are relatively unknown, you will have to work your way up to eventually posting on authority sites. Look for smaller, lesser known sites that might be interested in publishing your content. Find blogs or sites that are in your same niche industry and represent the type of brand that is similar to yours.

3. Work on Your Guest Post Pitch

In order to connect with another site and ask them if you can write a guest blog you will need to be able to sell yourself and your brand in a way that convinces them it will be a beneficial exchange. Developing a good “pitch” is essential in helping you to get other businesses interested in posting your content. Write a template email for your pitch that tells them who you are, why you are a fan of what they do and how your expertise can help them.

4. Customize Your Pitch for Each Company

It is helpful to have a template for when you offer to guest blog for someone but don’t send out a generic email to every person you contact. Make sure to customize the pitch and be specific about what you like about them and tailor your writing to the style that they represent. The more specific you are the less your email will seem spammy or insincere.

5. Look at Existing Guest Posts

Whatever type of blog you are hoping to guest post for, it is important to have an idea of the tone and style that they expect from their bloggers. Read and review their existing guest posts so that you can fit your style to what they present to readers. You should always produce the best content that you can but make sure to customize it to suit each blog and you will have more success.

6. Don’t Get Discouraged

When you are just beginning to try getting your content on other blogs there may be many cases where the company rejects your pitch or simply ignores you. The rejection may not have to do with you or your writing but just that they don’t need a certain topic or aren’t looking for a new guest blogger. Don’t take any rejection personally and make sure to continue pitching to as many blogs as possible.

7. Interact with Other Blogs

Becoming a guest blogger can be easier when you become a part of an online community and are already interacting with other sites. If you leave comments on the site and express interest in what they do by engaging with them you are more likely to leave a good impression. When you are already communicating with people on the site they will recognize you as someone who has valuable opinions and cares about what they are doing.

8. Promote Guest Posts

If you do become accepted as a guest blogger make sure to promote your post as much as possible. The other site will appreciate it if you share their content and contribute to promoting them on your own site. Do all you can to benefit the host site and they will be more likely to ask you back to blog again in the future.

The more guest blogs you write the more you will build your reputation as a writer and be able to experience the benefit on your own website. Word hard and write often and you will begin to see the results you want.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

There’s More To Writing Website Content Than Writing

As a writer, there is so much more to the craft than just writing. Writing website content actually involves more skills and parts of your brain than you would imagine!

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Inspire

Nothing is worse than writer’s block. Writing content for a website isn’t something normally associated with a “creative” endeavor. But it can really take a lot out of you just to think of some new, interesting, and unique to write about.

As an SEO content writer, it helps to draw from your own personal experiences, thoughts, and feelings. Making these correlations and translating them into fully formed thoughts is a starting point for inspiration. You can be inspired by many things that happen throughout the day. If you’re not feeling so inspired, all it takes is a few clicks to see what others are thinking and writing about. Not only does it help you write about something you’re passionate about, but it gives you a better idea of what people want to read about.

Brainstorm

How do you write about something that a thousand people have already written about. It’s important to think about why you want to write about something, not just that you need to write it. Even though your topic has been written about, you need a plan of attack to differentiate your words. Sure, writers have deadlines but that doesn’t mean you should cut corners. Especially, with an important first step of brainstorming. Brainstorming for website content will give you a good idea of what you want to accomplish and what needs to be accomplished. For example: a step-by-step tutorial, a 3 part series or an FAQs page.

Organize

No matter what your style of writing is, there is a certain standard layout to follow. There will always need to be some sort of introduction and conclusion. You need to establish what you’re going to talk about, why and sum it up. Somewhere in the middle there, it’s up to you to fill up the bulk of content with interesting thoughts, shocking facts or statistics and real-life examples.

When you are writing website content, you know what you want to say. The struggle lies in how you want it laid out for the reader. Don’t scare readers away with your lack of organization!

Research

Research includes finding out more about your topics, current news and what peers/competitors are saying. Competitive analysis certainly counts as research. Reading different types of information is important in your research. It doesn’t help to get information from the same source, especially if it’s one that you keep going back to. This is why you need to include: whitepapers, articles, blog posts, press releases, and even social media updates in part of your research. Diversifying your sources in research helps you form a well-rounded opinion and helps support your point of view. This is what you want to see when reading website content!

Educate

As a writer, it’s your job to educate yourself before you educate others. Misinformation (especially deliberate) isn’t going to go over well with your readers. In industries like SEO, best practices are always changing. It’s important to stay educated through watching webinars, undergoing training and attending conventions. Education is a foundation of the writing process whether you’re writing about canopies, health services, scooters or precious metals!

Optimize

In many ways, optimization stands alone and outside of the writing process. But it today’s world of website content, it’s best when a writer can do both. Remember, that content is meant for readers first and search engines after. Optimizing web content means creating engaging titles, delivering what you promise, linking relevant sites and giving readers a reason to read and link. You want to attract natural links through the power of your words/content alone.

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Create

At the end of the day, a content writer wants to create something that is meaningful. It’s a good thing that useful content isn’t just something reserved for text on a website. There’s so much more you can do, including: infographics, social updates, videos and pictures. There’s so much more to writing than typing away, get out there and create!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Are You the Tortoise or the Hare in the SEO Game?

SEO and speedMany people don’t understand the power of organic SEO. Like the tortoise and the hare, you can look at SEO in two different ways:

  1. Hare: Going fast all at once
  2. Tortoise: Taking it slow and steady

If you’re looking for a quick gain with SEO, you could be tempted to churn out pages of content with keywords strewn throughout. This might give you an initial boost but competitors with a more steady approach can creep up on you.
You’ll probably also be skimping out on the quality of the content that you put out. Instead, you can use your speed with a more focused approach: after you jot down your ideas for content, have someone else edit it and schedule the content to be released throughout the month. If you expend all your energy in a short amount of time, you’ll run the risk of burning out and wasting your efforts.

If you believe in taking the slow route, you’re on your way to building a strong foundation for SEO content down the road. By doing keyword research and writing about interesting topics, you’ll attract more clicks and readers. However, it is easy for the process to get too drawn out. At first, you might set a goal of blogging once a week and that slows down to every other week and maybe, once a month if you’re lucky. Being too slow could also mean that you’re missing out blogging about recent news topics/stories that are related to your field.

Unlike Aesop’s famed fable, there really is no “right” or “wrong” speed to adapt when it comes to SEO – but more of a mentality. Consistency and quality are important for SEO content and when you keep those two things in mind, you’ll go farther than just relying on a time frame to reach your destination.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Social Media and SEO: The Perfect Pair

Emarketed social media advertising and SEOEver have a client (or someone else) ask you what the point of social media is? They may tell you, I already have a new website and I do SEO and PPC – why would I need social media?

Let’s now take a look at some ways that social media and search engine optimization go hand in hand:

Boosting Organic Search Results

Believe it or not, participation on social sites counts as content. Search engines are constantly changing to adapt to this when displaying results. You’ll be surprised at how you’ll benefit with consistent participation. I’ve Googled my name a couple times and see my comments or “Likes” on Facebook Pages in the results. Just as you blog and optimize videos with advertising keywords, you can also incorporate this strategy when making updates.

Staying Visible in Real-Time

Using social networks increases the immediate visibility of your brand. We currently have a client whose site doesn’t show up in a search of one of their common aliases but their Twitter account does. This will help them while SEO is in the works. There are also real time search engines like Twitter Search and 48ers where users can look up any word. You can think of social media advertising just like another form of offsite promotion or in a way, linkbuilding.

Getting Back to Your Goal

In the end, social media makes sense when it comes back to your goal – bringing relevant traffic to your site. Social media sites make it so simple to share. More sharing = more clicks = more conversions. With that being said, social media cannot replace your traditional marketing efforts. It’s a flexible tool that complements your other strategies and site assets. Just think of it as another useful tool in your tool belt!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.