4 Old SEO Tactics that Will Retain Their Value in 2019

4 Old SEO Tactics that Will Retain Their Value in 2019

2019 is on top of us,and everything is bragging about the changes it will bring. The story is no different when it comes to the online marketplace, especially SEO.

But apart from the changes, its time we discuss some tried and tested methods that will retain their relevance this year as well. So, following we will discuss some old SEO tactics, you shouldn’t leave behind.

1. Featured Snippet

The new year will bring its changes, but you can’t overlook some proven tactics. Featured Snippets will remain strong in the upcoming year as well. These are the condensed clips of information where are placed on top of SERP.

These provide search engine users with a summary of content along with the link to their website. They take more than 10% of organic traffic. This is why you must curate your content accordingly.

There ware more likely the short answer to long tail searches. If done right, they have a major and positive impact on your reader’s user experience. The search engine users are tempted to lookright for their snippets instead of below results. You need to benefit from this by carefully putting together your data and content. It helps to keep your content to the point.

2. Mobile

For years, we have been seeing Mobileoptimization in new year SEO trends. We hate to admit that 2019 will be no different. Yes, there are some major changes introduced in the marketplace, and you must accommodate them if you want to stay in the picture.

Mobile search has surpasseddesktop search, and Voice Base search will take it to new heights. Google has already made a big move with Google Search along with every other brand introduce their own assistant recently.
But we expect the mobile search trend will reach new limits this year and it will be a major factor that will help your sites rank. Scottsdale SEO expert insists on implement a new strategy that will accommodate voice search.

3. Quality Content is Still Important

This is an age-old story; the quality of your content remains on top. If you want to succeed online, then you must make qualitative and relevant content, just avoid oversaturation of it. The fact is, people are selective about what they read, watch and explore.

Therefore, its imperative that you invest time and effort in your content. 2019 will be the year when we will see major implementations in Voice search, AI, personalized search and others. So, take them into account if you want to navigate through competitive waters.

4. Internal Links

Once you create good content, you will need to promote it. Therefore, you must link your content internally to other pages of your site. This means you will have to edit some old posts to include new links.

As you take care of that, you will have to focus on external links. These are the links you get from other websites. Google relies on external links to determine how good your post is. This makes sense as link building is important to rank higher.

The Top Digital Marketing Trends to Watch in 2019

The new year is fast approaching, and with it, a dramatic shift in the digital marketing landscape encompassing social media, PPC, content marketing, and SEO. If you are a website owner or a digital entrepreneur, knowing which marketing trends are quickly gaining momentum will help you adjust your own digital marketing strategies accordingly. Just remember that while it is important to keep these trends in perspective, it is just as important to experiment outside of the mainstream and start your own trends.

Artificial Intelligence

Artificial intelligence or AI is poised to take over numerous industries, including digital marketing. AI is now being used by a number of major businesses to analyze consumer behavior and search patterns, with the use of information obtained from social media and blog posts. AI helps these businesses understand how users discover their products and services and how they can improve user experience.

The Top Digital Marketing Trends to Watch in 2019Chatbots are one popular example of this. Chatbots are programs that are designed to mimic human interaction through audio or text. They have come a long way since they were first developed in the 1960’s. Chatbots that are powered by AI today are becoming more and more effective at resolving complex concerns or requests as they are allowed to learn from customer conversations. Nevertheless, there is still a place for actual and real human interaction. For example, click here to find out how real human interactions are still king in the realm of website traffic.  

Voice Search

With Siri, Alexa, and other similar voice assistance, companies are rethinking their digital marketing strategies in order to integrate voice search. Research shows that 50 percent of all search will be voice searches by the year 2020. Currently, more than 20 percent of mobile searches on Google are voice searches. Clearly, this is a trend that is quickly making its impact on the digital marketing world.

As the capacity of personal assistant devices to recognize human speech is improving, tailoring SEO strategy for voice search is essential. This is critical, especially given the fact that personal assistants like Siri will only show a few results for a voice search, compared to the hundreds of pages of results that are usually shown by search engines. To find out how you can improve your traffic for voice queries, visit us.

Interactive Content

According to studies, an overwhelming number of content marketers claim that interactive content tends to gain more attention compared to static content. Interactive content refers to content that involves the participation of the site visitor. It is believed to be a better way to inform, interest, and draw in an audience, with some statistics asserting that interactive content converts buyers 70 percent of the time, compared to only 36 percent for traditional, passive content.

Some of the top kinds of interactive content include assessments, calculators, contests, quizzes, and interactive infographics. Quizzes, in particular, are favored by many websites and digital marketers because people like to share their results on their social media pages, thereby increasing visibility.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Is Your Content Dying to Be Engaged?

Is Your Content Dying to Be Engaged?

One of the the key elements that marketers focus on is creating high quality content that will keep people interested in their brand. But another crucial factor in marketing success is also getting higher levels of engagement on your content. How do you get more users to interact with and respond to the content that you share?

The content that you write for blogs or post on social media can get more comments, likes and shares if you think of angles that will make people feel involved. This could mean writing about debatable topics or asking for users opinions about things so that they are more likely to chime in. You can ask a question, have people compare two options or open up a friendly non-offensive discussion.

Another strategy to take in order to increase engagement is to use relatable humor, surprising facts or interesting stories to get people to respond to your posts. Content that has these qualities tends to get shared more often because users are hoping to get others to respond. It is a good idea to know your audience and what type of humor or stories will be relatable and interesting to them.

Appealing graphics and images are also a simple way to attract more attention and encourage more engagement with your content. If you are posting a blog then incorporating some infographics, screenshots or images of your products can help illustrate the topic you are discussing. Social media posts with colorful and attractive images tend to get more attention and engagement from followers.

Video can be just as effective a tool as images so make sure to incorporate some short video clips on your blog or social media profile. Using a variety of different strategies to increase engagement can lead to building more popular content online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Give Your Existing Content a Facelift

Give Your Existing Content a Facelift

Although your focus in marketing may be to always continue creating new content, there are some benefits to revamping old content. Some of your best content may perform well and get tons of qualified traffic but it is no longer affecting your ranking. Other content may be under performing and not helping your website in any way.

Making a few changes to old content can help you boost your ranking again and get better performance out of content that hasn’t had much impact. It can be helpful to revitalize old content because Google likes to see that content is current and has been more recently published. Old content may not perform well in the search engine results simply because it isn’t recent enough to get a good ranking.

Re-publishing old content with some changes can give you a quick boost in your ranking and even help double your traffic. When you update the publish date on an old blog post Google will recognize it as new content and give your site a higher ranking accordingly. You can keep content fresh by changing its format such as turning a blog with high traffic into a YouTube video or turning a video into a blog.

Diversifying one piece of content by changing it into different formats online is an easy way to keep content that performs well and take full advantage of it. You can also make changes for old content that didn’t perform as well using strategies that you have more experience with now. You may be able to get more results out of underperforming content by retooling it and publishing it again.

Although much of your old content can still be useful you do not need to re-publish everything. Choose content that you believe is still relevant and will work to boost your ranking again if you bring it back and you will see better results.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why You Should Feature Case Studies on Your Website

Why You Should Feature Case Studies on Your Website

There are many different types of content you can feature on your website but many businesses overlook the benefits of including case studies. They can be a great promotional tool that helps demonstrate why your product or business is effective and what you can offer to potential customers. Businesses that are looking for some fresh and interesting content that will provide a boost to their marketing efforts should look into case studies.

By producing case studies you are providing customers with definite proof that your products or services work and they will be more effective than your competition. Within the case study you can include evidence with specific facts and numbers that demonstrate what your product or service is able to do for customers. The data and information you provide will give readers a compelling argument as to why they should purchase something from you.

The template for a case study usually includes an example of a client problem and how your business was able to solve it for them. This helps showcase a specific instance in which you were able to really help someone through your work. You can start working on a case study by interviewing some of your best customers to get their testimonies so that their story can be featured.

Talking to your clients can give you the information you need and they might even be able to share facts and figures you can include in the case study. Real stories that show your product or service as a concrete solution to a problem can be a major selling point to include on your website. Featuring a few case studies gives your business greater credibility because your customers are willing to share their experiences.

Case studies can be a very convincing addition to your content and including them on your website may help sway customers to make a purchase.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What is “Content Seeding” and When Should I Start Planting?

What is “Content Seeding” and When Should I Start Planting?

The concept behind seeding is to spread something over multiple areas in order to yield more results. The same is true of “content seeding” which in the world of digital marketing refers to the strategic approach of scattering content across the internet. Of course content seeding is not haphazard or random in any way but rather a calculated and targeted strategy that focuses on placing content in the most effective way possible.

With content seeding you need to put a link to your content in a place where people are most likely to find it. This will usually mean targeting relevant influencers who are well-connected and similar to your brand. You can hire various influencers on different channels so that you can reach more people with your content.

In order for content seeding to work it is important for the content to be high quality and as relevant and creative as possible. The content itself must also be targeted to specific networks and audiences so that it will be suitable for a certain influencer. Some of the most effective sites to target with content seeding are social media channels because this is where most people view influencer content.

You can start content seeding whenever you feel that you have an established website and good quality content but simply need to spread the word about your brand. When your content is ready and you want it to be seen by as many people as possible then you need to begin a content seeding campaign. Once you start you might find that really good content begins to spread on its own after it is seeded.

As long as you have great quality content and pick the right influencers you can start to see positive results with content seeding.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Ghostwriting Your Content? Here are the Pros and Cons

Ghostwriting Your Content? Here are the Pros and Cons

Most marketers know that the quality of your content is crucial in getting the best results from a campaign. Some businesses hire ghostwriters to produce content for their website, blog or social media posts to ensure they have the highest quality. There many benefits associated with having a ghostwriter but there are also certain drawbacks as well.

With a ghostwriter you know that the content will be much more polished and in most cases perfectly optimized to increase traffic. Ghostwriters have enough experience to understand what kind of content gets results and works best for SEO or advertising purposes. A ghostwriter can also create content quickly and meet deadlines for your campaign.

However, with in-house writers there are also some advantages that might make them preferable to a ghostwriter. A business that has in-house writers usually has much more control over the type of content that they create. You can oversee everything that they create and provide your own ideas and insight so that the content is tailored to your vision.

In-house writers also typically have more in depth knowledge of the field your business is involved in. They know the day to day details of what you do inside and out and won’t need to put in all the research that a ghostwriter might need to. In-house writers can also be more affordable, give the content the specific personality of your company which might be difficult for a ghostwriter to capture.

There are pros and cons to hiring a ghostwriter but it all depends on your business goals and how you want to achieve them. Both ghostwriters and in-house writers can be useful options based on the type of content and results you are looking for from an ad campaign.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Creative Content for a Boring Business

Creative Content for a Boring Business

If your business is not necessarily in the newest and most exciting industry it might be more difficult to get people to read your content. A business that is producing content related to boring topics might struggle with lower engagement and your audience might not even read through the entire post. However, even if you aren’t in one of the more popular and interesting industries like travel, tourism or culture you can still put out creative content that people respond to.

One thing to focus on to make content more readable is to provide some helpful information that people need. Topics that are useful to readers are much less likely to be boring even if they are educational posts about something objectively dull. Essentially, if you are answering a question and providing helpful advice or information that serves a purpose then you will have more success.

The way that you write about certain topics and the language you use in your content can also have an impact on whether readers perceive it as boring or not. If you use a lot of business terms or technical jargon people might quickly lose interest. Writing the way that you and most people speak makes content much more readable and easier to connect with.

Content can also be more creative when it is as specific as possible rather than being about a very broad topic. When content is specific it can communicate to a niche audience and provide more meaningful information that they might need. Broad, generic subjects can come across as dull because they lack focus and often aren’t saying anything new to readers.

When producing content it is helpful to think about the audience and what would appeal most to them. As long as you have the reader in mind when creating content it is more likely to be interesting for the audience.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Top 3 SEO Strategies To Do Right Now

Top 3 SEO Strategies To Do Right Now

SEO is a marketing tool that is constantly changing so marketers need to adjust their strategies fairly often to keep up. SEO is still a crucial part of building an online presence so businesses must take the time to pay attention to what the current best practices are.

Here are the most effective SEO strategies that you should implement right away to see better results:

1. Optimize for Voice Search

One of the fastest growing changes in search marketing is the use of voice search tools such as Siri and Alexa. More people than ever are using the voice option on their mobile phone or their smart home devices so that they don’t have to take the time to type. People often use different kinds of phrases and keywords when they use voice search compared to typing a query on a phone or a desktop so you will need to adjust your SEO strategy accordingly.

2. Write Longer Content

Great content is key to having more effective SEO and recently marketers have found that longer posts tend to hold reader’s interest and get more of a response. However the content still needs to be high quality, useful and interesting information that will keep readers on the page longer.

3. Create a Faster Website

If there are any loading or navigational issues with your website it can negative affect the success of your SEO strategies. A fast site will rank higher on Google and will create a better user experience which is important for retaining customers. If you optimize for speed you are going to see more positive results.

The focus of SEO strategies can incorporate many different aspects of marketing but these three options are simple and effective for businesses that want a quick boost.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

8 Tips to Become a Guest Blogger

8 Tips to Become a Guest Blogger

One of the most effective strategies in building up more traffic to your website or blog is to create content specifically for other more established companies. Guest blogging on other websites can be an easy way to see a huge jump in traffic and get people more familiar with you and your brand. Using the existing visibility of another business can give you a much needed boost as you make more connections online.

Becoming a guest blogger can be a major benefit to you but it can take some effort to get involved in this type of blogging. You’ll need to know how to give the company what they want so that you can both mutually benefit from the exchange. Once you become a frequent guest blogger you can enjoy a steady flow of traffic to your page.

There are some tips on how to become a guest blogger:

1. Write High Quality Content

Before attempting to blog for another company make sure that your writing quality is up to par for what an established business or “authority” blog would expect. The subject matter of your blogs should show a certain amount of expertise and be free from any grammatical errors. Most importantly your content should be interesting and appealing to readers in a way that encourages people to like, share and interact with the post.

2. Start Small

If you have never attempted to guest blog before and are relatively unknown, you will have to work your way up to eventually posting on authority sites. Look for smaller, lesser known sites that might be interested in publishing your content. Find blogs or sites that are in your same niche industry and represent the type of brand that is similar to yours.

3. Work on Your Guest Post Pitch

In order to connect with another site and ask them if you can write a guest blog you will need to be able to sell yourself and your brand in a way that convinces them it will be a beneficial exchange. Developing a good “pitch” is essential in helping you to get other businesses interested in posting your content. Write a template email for your pitch that tells them who you are, why you are a fan of what they do and how your expertise can help them.

4. Customize Your Pitch for Each Company

It is helpful to have a template for when you offer to guest blog for someone but don’t send out a generic email to every person you contact. Make sure to customize the pitch and be specific about what you like about them and tailor your writing to the style that they represent. The more specific you are the less your email will seem spammy or insincere.

5. Look at Existing Guest Posts

Whatever type of blog you are hoping to guest post for, it is important to have an idea of the tone and style that they expect from their bloggers. Read and review their existing guest posts so that you can fit your style to what they present to readers. You should always produce the best content that you can but make sure to customize it to suit each blog and you will have more success.

6. Don’t Get Discouraged

When you are just beginning to try getting your content on other blogs there may be many cases where the company rejects your pitch or simply ignores you. The rejection may not have to do with you or your writing but just that they don’t need a certain topic or aren’t looking for a new guest blogger. Don’t take any rejection personally and make sure to continue pitching to as many blogs as possible.

7. Interact with Other Blogs

Becoming a guest blogger can be easier when you become a part of an online community and are already interacting with other sites. If you leave comments on the site and express interest in what they do by engaging with them you are more likely to leave a good impression. When you are already communicating with people on the site they will recognize you as someone who has valuable opinions and cares about what they are doing.

8. Promote Guest Posts

If you do become accepted as a guest blogger make sure to promote your post as much as possible. The other site will appreciate it if you share their content and contribute to promoting them on your own site. Do all you can to benefit the host site and they will be more likely to ask you back to blog again in the future.

The more guest blogs you write the more you will build your reputation as a writer and be able to experience the benefit on your own website. Word hard and write often and you will begin to see the results you want.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.