With the continuous emerging of cutting-edge technology like artificial intelligence and machine learning, the needs and demands of people also have changed. This has brought a paradigm shift in a way marketing works.
As most things go online and mobile, new marketing techniques emerge, resulting in some old tactics to take the backseat. But just because things have changed, doesn’t mean we can just ditch old marketing strategies.
You’ll be surprised to know that there are old marketing tactics that can still do their job. Let’s take a look at some of these strategies that still work these days.
Influencer Marketing
Influencer marketing has been around for a while now. But way back not so long ago, influencer marketing is a rather hazy and vague tactic to be used by a small and startup business. It was perceived as expensive and complex that only big players with enough marketing budget could perform.
Luckily, these days, influencer marketing isn’t only limited to big players. Both big players and small business owners can potentially benefit from this marketing approach.
How?
A survey revealed that 95% of consumers trust people as a source of recommendation when they see them as someone similar to themselves. This is an indication that you, as a small business owner, do not need to hire a famous personality to perform an influencer marketing campaign.
Your satisfied customer is your greatest influencer. To get your influencer marketing campaign running, you need to tap into the everyday people whom you have built a relationship with to support your campaign. These people you have a strong engagement with can share their opinions in a credible way which can move their connection to act in favor of your business.
Influencer marketing in the modern era of digital marketing is not exactly after conversion. It is about building the trust and confidence in your business by enhancing information sharing to capture the attention of new target consumers.
Connecting Through Content
With the rise of innovations like AI and machine learning, data gathering has never been easier. Accessing information has never been better for both businesses and consumers.
However, this also has resulted in some backlash. The ability of businesses to utilize customer’s information in a large scale resulted in information overload. Consumers, these days, are bombarded with salesy pitches that are irrelevant and annoying. Thus, making it difficult to capture consumer’s attention.
But with the right use of data, consumer’s impression can be reversed. Modern day technology gives light to a more efficient data gathering and analysis that are based on customer engagement and interaction. This provides a leeway for business to provide relevant and more targeted content.
The right use of data brings in an opportunity for personalization. Personalization supports dynamic content and marketing automation. Hence, it is easier to capture the attention of your audience.
When customers engage with the business, an automation tool will gather relevant data and analyze them. It will then create relevant contents, set criteria for audience targeting based on the data analysis and send out different types of contents according to what the consumers are looking for.
This is how personalization works. This allows businesses to create contents that are valuable and answers the current needs and demand of people. Personalization enables you to craft contents that resonate the most with the users by considering their needs, desires, aspirations and problems.
Modern technology gives you an opportunity to have a deeper understanding of the consumers which allows you create a relevant content but also so you can use them in targeting the right people with the right content at the right time.
Competitor Research
One way or another, your business has perhaps conducted some competitor research. Going back to the basics, competitor research is all about knowing your competitors including their strength and weaknesses.
This made most business obsessed with stalking competitors and isn’t cool. In this modern digital era, competitor analysis goes beyond swot analysis and other overrated methods. More than keeping an eye out for competitors, competitor analysis is performed to get a better knowledge of how your business perform in the industry.
Competitor analysis gives you a glimpse of how and whys your competitors perform in the current situation. This helps you determine the current problems you may be facing but you are not aware of. This helps you spot your own weaknesses and unique value proposition that you can resolve and utilize respectively.
Competitor analysis is a crucial business strategy of the modern days. Modern competitor analysis should be conducted to arm yourself with new knowledge that would guide you in performing business strategies to position yourself as a leader in the industry.
Final Words
Old marketing, in general, may not be an ideal approach in this modern digital marketing world. But that does not mean you need to toss away the marketing strategies that come along with it.
In this modern era, there are marketing strategies that just needs a little makeover to be effective. A slight revamp will help you restore these marketing techniques to its former glory.
The only way to do it is to integrate new technologies and innovations to answer the needs and changing demands of consumers.
Author’s Bio:
SEO consultant Al Gomez is the man behind Dlinkers.com, a company dedicated to provide quality digital marketing services for small business owners from Australia and other parts of the globe. With more than ten years of experience, he enjoys supporting smartpreneurs like himself achieve online success.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.
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