Copywriting Tips for 2019 Online Marketing

Copywriting Tips for 2019 Online Marketing

With all of your marketing efforts through social media, SEO, and other strategies one of the most important things to focus on is having great content. Writing high quality content that people find interesting, relevant and useful to them will naturally help boost your marketing campaigns. Copywriting that works most effectively will be both appealing to the reader and help you rank well for search engine bots.

One key element for copywriting is knowing your audience and the type of content that they will want to read. Thinking about your audience helps you come up with the right topics, tone and subject matter that will be something that resonates completely with them. Consider your audiences goals, desires, fears and the things they want to learn to improve their lives.

You should also try to create engaging and attention grabbing headlines and introductions that will keep your audience reading. Certain phrases may work to get people interested or make them feel compelled to read such as “reasons why”, “things you need to know” etc. Your introduction should also help convince them that you are going to answer their questions and give them the information they need if they keep reading.

The visual appearance of your content can also have an impact on readers and prevent them from clicking away. Breaking up content into smaller sections or adding bullet points and lists can make things appear more readable and less dense to those who are skimming for information. Adding certain media like photos, videos and gifs can also make your content look more appealing and engaging to readers.

The most important thing to keep in mind is that your content needs to provide some real information. Readers who are searching the internet for answers will want to engage with content that meets their needs and addresses their questions directly.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What are Your Content KPIs?

What are Your Content KPIs?

Marketers need to be able to create quality content that not only reflects their brand well but also gets real results. It is important to be able to measure the success of your content through your KPIs or key performance indicators. Having KPIs in place will give you some measurable values of how effectively your company is achieving your top objectives in marketing campaigns.

Establishing KPIs starts with clearly defining what your business goals are on a strategic and logistical level. When you have a list of goals it can help you consider how certain metrics or KPIs tie into that goal and how much your performance should reflect your success. You should be able to keep track of your business goals and KPIs so that you know the scope of your marketing campaign.

When you consider KPIs for your marketing campaign you can choose different metrics that you think will best determine the results of your content. They could include measurable changes such as traffic volume, engagement, content effectiveness or resolving audience needs. If one of your business goals is to reach more people, then traffic volume and engagement will be important KPIs to track with your content.

Using analytics to measure KPIs will be crucial throughout the course of your marketing campaign. As you receive data from your content you can be creative in translating it so that you are able to apply your insights in different ways to adjust and improve your content. KPIs can help you come up with new ideas to create content that you think will get better results.

The most important thing about KPIs is to take action and use them as a way to make progress in your marketing so that you are able to reach more goals with the content you create.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Getting Your LinkedIn Content Viewed

Getting Your LinkedIn Content Viewed

Businesses often utilize LinkedIn to market to other businesses or certain demographics that are more likely to be interested in what they do. The content that you create for LinkedIn is only useful if it is visible to your target audience and you are able to get a good amount of engagement. Even if you have great content, you need to use some strategies to make sure that your articles or other types of content are seen by users on LinkedIn.

When it comes to creating content, long form status updates tend to be viewed more often on LinkedIn than full length articles. The updates are limited to about 300 words and are more effective at reaching people so that you means you won’t have to spend as much time writing them. Updates with an eye-catching first sentence are more likely to draw people in and encourage engagement.

Certain types of content can be more popular than others on LinkedIn depending on the audience you are trying to reach. In general, people like to read list posts that share a list of items such as your favorites books, blogs or podcasts. They also like to hear personal stories that can inform them or teach lessons about your professional journey in a way that resonates with readers.

You might want to share opinions that are somewhat controversial or challenge common beliefs to drive more engagement but be careful not to alienate readers. Another good strategy is to ask questions or invite others to ask you questions in the comments to get more people to respond. When you receive more engagements from your posts, make sure to reply to as many comments as possible so that people will feel heard and want to continue to interact with you in the future.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Is Your Content Dying to Be Engaged?

Is Your Content Dying to Be Engaged?

One of the the key elements that marketers focus on is creating high quality content that will keep people interested in their brand. But another crucial factor in marketing success is also getting higher levels of engagement on your content. How do you get more users to interact with and respond to the content that you share?

The content that you write for blogs or post on social media can get more comments, likes and shares if you think of angles that will make people feel involved. This could mean writing about debatable topics or asking for users opinions about things so that they are more likely to chime in. You can ask a question, have people compare two options or open up a friendly non-offensive discussion.

Another strategy to take in order to increase engagement is to use relatable humor, surprising facts or interesting stories to get people to respond to your posts. Content that has these qualities tends to get shared more often because users are hoping to get others to respond. It is a good idea to know your audience and what type of humor or stories will be relatable and interesting to them.

Appealing graphics and images are also a simple way to attract more attention and encourage more engagement with your content. If you are posting a blog then incorporating some infographics, screenshots or images of your products can help illustrate the topic you are discussing. Social media posts with colorful and attractive images tend to get more attention and engagement from followers.

Video can be just as effective a tool as images so make sure to incorporate some short video clips on your blog or social media profile. Using a variety of different strategies to increase engagement can lead to building more popular content online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Getting Started with Micro-Video Content Creation

Getting Started with Micro-Video Content Creation

Video marketing has become a more integral part of a business’ overall advertising strategy as the popularity of video continues to grow online. People tend to seek out video to find information and also remember video more easily than other types of content. Powerful companies are now using micro-video content to engage users and increase brand recognition.

A micro-video is a essentially a short video clip aimed at retaining people’s attention by keeping the content brief. A micro-video might only be about 15-30 seconds long but contains valuable marketing information that the user is more likely to remember. People will usually watch the whole video, understand the message and be more inclined to engage with your business.

When it comes to creating micro-video content it is important to have a goal in mind such as brand awareness, customer retention or increasing engagement. You can then choose a type of video that will help you reach your goal such as GIF, animated video or simply a short clip. GIFs can be effective for creating something humorous or showcasing products with an eye-catching animation of them.

A video with real footage may be useful in introducing a new product and including important information about it that you want to share. For a real video clip you need to write a script if you plan to have narration or dialogue. In some cases you may just want to use background music along with compelling images and text.

Make sure to use some good quality equipment for your video including a nice camera and audio recording tools. A better quality video is likely to get more engagement especially if it has high quality audio rather than a smartphone microphone. Once you have shot, edited and uploaded your micro-video you can post and promote it on social media where you will start to see more engagement.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Are Your Digital Needs?

What Are Your Digital Needs?

Understanding and assessing your company’s digital needs can be a difficult task as it can encompass so many different things. Your digital needs could include anything from website design, social media, digital marketing, SEO and much more. There are a number of unique factors that can come into play as well such as your marketing budget, your internal staff and your company’s goals.

A good way to start to determine your digital needs is to focus on what your specific goals are online and what your strengths and weaknesses are in relation to those goals. One of the biggest digital needs that most companies have to work on is their online marketing strategy. Are your current marketing plans increasing traffic and driving leads and sales?

You can assess which aspects of your digital marketing plan tend to work well and which ones need to be updated. These can include SEO, content creation, social media, web analytics and reporting as well as marketing automation. You may need to incorporate or improve some of these categories in order to meet your company’s digital needs.

Digital marketing is crucial but you will also need to be able to attract people to a well-designed and functional website. Any issues with your website could drive away customers so your digital needs could include updating and redesigning your site to the best possible version. It should be easy and straightforward to use, aesthetically appealing and have no technical problems that could deter visitors.

Your website and digital marketing plan should be a top priority as well as making sure your social media sites are posting effective content regularly. A successful business should periodically assess their digital needs and make the necessary changes to ensure that they are using available digital tools in a way that benefits them.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Balance Between Creative and Analytical Marketing

Balance Between Creative and Analytical Marketing

With any marketing campaign you will need to have both a creative idea and an approach that will work based on data you’ve gathered. Businesses need to make sure that don’t rely too heavily on analytics in their marketing but also don’t avoid the necessity of analyzing data to focus solely on creativity. A balance of both strategies can make marketing more effective at reaching new customers.

For some companies, incorporating both a creative and analytical approach will require them to change their mindset and practical aspects of how they create marketing campaigns. At the outset of creating a marketing campaign they will need to encourage creative ideas and innovation for new marketing content. They will then need to learn how to refine and perfect those ideas through lots of testing and data-driven analysis.

A creative idea is only one part of producing a marketing campaign that will function the way that you want it to. When you put a creative idea into practice you need to get feedback on how it is performing and use to data to determine how it can be adjusted to work more effectively. Testing, analysis and revision are aspects of marketing that many businesses don’t focus on enough to get the results they want.

To create more balanced marketing, businesses will need to hire both creative minded people and those with a talent for analytics. Each team needs to have clear roles so that they can make decisions that incorporate both sides into the campaign. Creative and analytics staff members can create more balanced marketing by collaborating with each other on multiple projects.

Analytics can greatly improve marketing performance but it needs to be paired with unique and creative ideas that represent your brand. Balancing both creativity and analytics can be a rewarding challenge for any business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Give Your Existing Content a Facelift

Give Your Existing Content a Facelift

Although your focus in marketing may be to always continue creating new content, there are some benefits to revamping old content. Some of your best content may perform well and get tons of qualified traffic but it is no longer affecting your ranking. Other content may be under performing and not helping your website in any way.

Making a few changes to old content can help you boost your ranking again and get better performance out of content that hasn’t had much impact. It can be helpful to revitalize old content because Google likes to see that content is current and has been more recently published. Old content may not perform well in the search engine results simply because it isn’t recent enough to get a good ranking.

Re-publishing old content with some changes can give you a quick boost in your ranking and even help double your traffic. When you update the publish date on an old blog post Google will recognize it as new content and give your site a higher ranking accordingly. You can keep content fresh by changing its format such as turning a blog with high traffic into a YouTube video or turning a video into a blog.

Diversifying one piece of content by changing it into different formats online is an easy way to keep content that performs well and take full advantage of it. You can also make changes for old content that didn’t perform as well using strategies that you have more experience with now. You may be able to get more results out of underperforming content by retooling it and publishing it again.

Although much of your old content can still be useful you do not need to re-publish everything. Choose content that you believe is still relevant and will work to boost your ranking again if you bring it back and you will see better results.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why You Should Feature Case Studies on Your Website

Why You Should Feature Case Studies on Your Website

There are many different types of content you can feature on your website but many businesses overlook the benefits of including case studies. They can be a great promotional tool that helps demonstrate why your product or business is effective and what you can offer to potential customers. Businesses that are looking for some fresh and interesting content that will provide a boost to their marketing efforts should look into case studies.

By producing case studies you are providing customers with definite proof that your products or services work and they will be more effective than your competition. Within the case study you can include evidence with specific facts and numbers that demonstrate what your product or service is able to do for customers. The data and information you provide will give readers a compelling argument as to why they should purchase something from you.

The template for a case study usually includes an example of a client problem and how your business was able to solve it for them. This helps showcase a specific instance in which you were able to really help someone through your work. You can start working on a case study by interviewing some of your best customers to get their testimonies so that their story can be featured.

Talking to your clients can give you the information you need and they might even be able to share facts and figures you can include in the case study. Real stories that show your product or service as a concrete solution to a problem can be a major selling point to include on your website. Featuring a few case studies gives your business greater credibility because your customers are willing to share their experiences.

Case studies can be a very convincing addition to your content and including them on your website may help sway customers to make a purchase.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What is “Content Seeding” and When Should I Start Planting?

What is “Content Seeding” and When Should I Start Planting?

The concept behind seeding is to spread something over multiple areas in order to yield more results. The same is true of “content seeding” which in the world of digital marketing refers to the strategic approach of scattering content across the internet. Of course content seeding is not haphazard or random in any way but rather a calculated and targeted strategy that focuses on placing content in the most effective way possible.

With content seeding you need to put a link to your content in a place where people are most likely to find it. This will usually mean targeting relevant influencers who are well-connected and similar to your brand. You can hire various influencers on different channels so that you can reach more people with your content.

In order for content seeding to work it is important for the content to be high quality and as relevant and creative as possible. The content itself must also be targeted to specific networks and audiences so that it will be suitable for a certain influencer. Some of the most effective sites to target with content seeding are social media channels because this is where most people view influencer content.

You can start content seeding whenever you feel that you have an established website and good quality content but simply need to spread the word about your brand. When your content is ready and you want it to be seen by as many people as possible then you need to begin a content seeding campaign. Once you start you might find that really good content begins to spread on its own after it is seeded.

As long as you have great quality content and pick the right influencers you can start to see positive results with content seeding.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.