Did you catch the big game this weekend? Whether you’re in it for the actual game, the food or the half-time show, the advertisements have become a spectacle of their own. Here are 5 commercials and some lessons you can learn from each:
Doritos is known for making funny and memorable commercials and this one doesn’t disappoint. Well, unless you’re more of a cat person… This ad combined humor with product placement in all the right places. Lesson learned: Keep your ads short and to the point – customers will remember!
Samsung has made fun of “urban camping” before, it what others have called their anti-iPhone ads. This latest ad showcases a larger screen and some cool looking stylus pen, all celebrated in an over the top style. The down point of this product highlight is that they should’ve shown more about then pen and show viewers that it’s not just a regular stylus. Lesson learned: You can make fun of the competition but make sure that your product can stand up to your talk!
Nostalgia, anyone? This ad received a lot of buzz and mostly positive reviews. It showcases some pretty cool car features, as well as a possible Ferris Bueller sequel. Lesson learned: people love the 80’s and familiar faces.
While this commercial tried hard to push “reinvention”, the ad itself did very little to show viewers what was so new about the car. I think ads like this spend too much time on the creative aspect and not enough on sealing the deal with hard facts… or even product details for that matter. Lesson learned: A commercial can’t be considered effective if it does little to remind customers why they should use your product.
According to critics, this ad ranks dead last. When these commercials first came out, the point was to be sexy, shocking and provocative. But for the past couple of years, this schtick isn’t doing it for viewers anymore. Lesson learned: Don’t beat a dead horse. If your edgy angle is no longer working, it’s time to think of something else. Nowadays, I think these commercials make the company look very lame and outdated. Anyone else with me?
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.