The 5 Fundamentals of Marketing

The 5 Fundamentals of Marketing

Marketing is a carefully curated practice, and has evolved exponentially in the Internet age. There are a few basics that comprise an excellent marketing model. They all combine to increase sales, revenue, and relevancy for both the business and the marketing firm representing them. Knowing them, and even more importantly, knowing how to use them, are helpful.

The building blocks of an effective marketing strategy can bring enormous success, if you know how to use them to their fullest extent. Here are those concepts that any successful marketing campaign will need to succeed.

1. Production Concept

The production concept is an old marketing tactic. Essentially, the production concept lays out the importance of the affordability and availability of a product, and marketing it as such. This concept is fundamental in the production and distribution strategy of a particular product.

This is step one of marketing strategy, but perhaps not the most important step. Production is just one part of the whole.

2. Product Concept

The product concept focuses further on the importance of a product’s relationship to its users, and how to innovate that product for more widespread use. This aspect keeps in mind that customers want the absolute best from their products, and are bound to find it elsewhere. This is really an exercise in innovation, and knowing exactly what a business’ customer base wants. It’s always best to stay ahead of the competition.

3. Selling Concept

The selling concept is one of the trickiest to pull off. This technique identifies what a customer wants for a short-term sale, thus focuses on selling one product as many times as possible to a variety of customers, but without the expectation that a customer will return. This promises quick profits. Usually, this tactic is used for “unsought goods” or goods that a customer may not have thought about buying before, and will most likely need or use one time.

4. Marketing Concept

The marketing concept of a marketing strategy is perhaps the most important as it looks at the big picture of customer satisfaction and long-term goals of a campaign. Marketers have to identify their competition in order to create the most effective strategy to outsell them and to continue to do so. This concept focuses on the importance of customer satisfaction to strategize best long-term practices.

5. Societal Marketing Concept

The societal marketing concept explores the value of customer satisfaction in relation to society as a whole. In the most basic sense, the societal marketing concept aims to connect the wants and needs of the customers to their society, making sure the marketing practice isn’t just good for the business’ success, but especially for potential, continuing, and new customers to enjoy. This more philosophical concept helps bring the business out of it, and more empathy in.

What We’ve Learned

The 5 marketing concepts are just the bare bones of a marketing strategy, but they continue to work together to create something successful.

Just ask https://www.bingdigital.com/magento/agency

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Fall Trends: Digital Marketing

Fall Trends: Digital Marketing

The realm of digital marketing is constantly changing and every business needs to stay up to date with the latest trends. The way that customers view and experience digital marketing can quickly change depending on emerging technology and new discoveries. There are few new trends that could be important to explore as you work on keeping your marketing approach current.

Virtual reality is becoming a more commonplace technology for consumers in their daily lives. Social media platforms like Facebook have even incorporated things like 360 degree photos and video publishing. Snapchat also allows users to project their virtual self into the real world with an animated bitmoji.

Businesses can take advantage of virtual reality by creating apps that incorporate a virtual element for users. Big brands like McDonald’s and IKEA are using virtual reality apps to give users a different experience with their products. There are plenty of creative ways to include virtual reality with an effective marketing campaign.

Another important trend is voice search which is quickly taking over typed searches as the most popular way for people to find what they are looking for. Incorporating voice search into an SEO campaign is now a necessity in order to take advantage of this trend. Voice search can change the way that people frame their questions and inquiries so SEO marketers will need to be in tune with the key terms that will work best.

One of the most effective marketing trends is using video content to get people’s attention. Video has taken over photos on social media and users expect to see lots of video content in their newsfeed. With video you can provide more engaging content that provides users with a more complete image of your brand.

Following these new trends in digital marketing can keep you relevant and up to date with potential customers this fall.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Campaign Marketing: The Salvation Army Focuses on Social Media

The Salvation Army has been around since 1865 but their campaign marketing tactics are definitely NOT stuck in the past. If you visit their site, you’ll see their “Social Media Scene” displayed prominently on the homepage. This spotlight focuses on showcasing their blog, Twitter stream, recent Flickr uploads and YouTube videos.

Expanding Online Outreach
As a non-profit organization, social media has been a great way for the Salvation Army to expand their outreach for donations and volunteers. An article by DMNews explores how the Salvation Army can take advantage of online volunteers. With over 15,000 Facebook fans and 3,000 Twitter followers for the US segment alone, this is a much greater opportunity than merely soliciting in person donations. People who stay tuned to the organization’s events and charities are more likely to donate. The study shows that the Salvation Army has seen better results through online donations in the past few years.

Why Support the Salvation Army?
Why would so many people support the organization? Like this video shows, the Salvation Army provides a safe and nurturing environment for children who are less fortunate. Their week long summer camp gives kids an opportunity to explore, learn arts, sports and engage in ways that they wouldn’t have otherwise. The Salvation Army also provides rehabilitation services, support and shelter during natural disasters and even care for the elderly.

Social Media Done Right
Their social media profiles don’t just spam followers and hit people up for donations. For example, the SA’s Twitter account provides news about disaster relief, info on donation milestones and volunteer opportunities. The Salvation Army is a good example of an organization using social media to effectively appeal to your emotions. After all, it’s for a good cause!

Check out the Salvation Army’s social scene and see all the different ways you can help contribute.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.