When Remarketing Isn’t Right for Your Business

When Remarketing ISN’T RIGHT FOR YOUR BUSINESS

Remarketing is a useful and effective marketing approach for some industries. Part of analyzing your marketing success means recognizing what works and what doesn’t. It’s OK if remarketing doesn’t work for your business and here’s why:

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Type of Business

Some business owners are quick to jump on the latest trends without fully understanding what it is and why it works. First off, your industry may be the best indicator to determine if remarketing is a viable option. Let’s just say a criminal or divorce attorney might not want their ads following people around… especially on a work, shared or family computer.

Most people don’t mind ads for things they’re interested in and have previously searched for. But there are some certain industries where ads are lingering reminders don’t make your business look good or trustworthy.

ROI

Remarketing is typically cost effective and easy to implement. But if you’re not keeping track of conversion, effectiveness or ROI, it doesn’t help to run these campaigns. In fact, it’s just an unnecessary cost. Some business owners many complain that they don’t see a noticeable difference with remarketing. This should give you the opportunity to re-optimize your ads or reevaluate the need for running them in the first place.

Better Results with Paid Ads or Email

New advertising options are different but it doesn’t always mean that it will be better. Depending on your business and industry, you might see better results with more traditional online ads like PPC and email campaigns. In many ways, remarketing is like an email campaign. But email is targeted specifically towards one user and more direct and private.

No Time for In-Depth Analysis

This goes along with the ROI concern mentioned above. Remarketing is often set on autopilot but that doesn’t mean you can just forget about it. There’s nothing creepier and annoying than being followed by the same ad anywhere you go. There are also seemingly little things to consider.

As a business, it’s important to diversify the ads that are remarketed. If you don’t have time to analyze your campaigns or even test and use different ads, it could defeat the purpose of using remarketing. Users don’t like to be bombarded with the same ad, so the least you could do is rotate a handful of different ones. This should also help with testing which ones work best.

Find Out If Remarketing Is Right For Your Business

Call Emarketed at (323) 340-4010 for a free consultation and review of whether remarketing can help your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

6 Tips to Start a Successful Blog

It’s becoming more and more apparent to me that you must learn how to blog to stay ahead in search marketing. Search engines love fresh content and blogs allow you to easily add fresh content. In the last 2 years I’ve noticed entire sites in our industry turn their entire site into a blog. The blog platforms out there are very robust and offer you many benefits.

Here are 6 tips to create a successful blog:

1. Get a unique domain name. If you sign-up for a blogger account or a wordpress account you’ll get a sub domain and it will be tougher for search engines to find your content. Domains are going for as little as $7 a year now so make the plunge and buy your own domain name. Go to mydomain.com if you’d like to register a domain today.

2. Setup hosting. Hosting is also very cheap these days. You can spend as little as $5 per month to host your blog. This along with the domain name adds up to $67 for the entire year. Make sure and pick a hosting company that has 24/7 support and that has been around for some time. There are many hosting companies out there and some will not be around for the long haul. A few of my favorites are Dream Host and Media Temple.

3. Create an outline ahead of time so you have some topics to talk about. Make sure it is relevant to your businesses. If you sell books online than you could do book reviews and link directly to the books on your site.

4. Promote your blog. There are blog directories out there where you can submit your blog so you’ll start to get some readers. Also promote your blog on your main site. We (emarketed) have a banner on every page of our site pointing people to our blog. Also include a link in your email signature to direct people to your blog.

5. Get involved with other blogs. Comment on other peoples blogs and include a link back to your blog. This falls in line with promotion as well but helps you with getting in to the habit of reading others blogs which helps you get familiar with blogging. You’ll start to notice how blogs are written, how people interact with blogs, and hopefully gain some readers for your blogs.

6. Setup Google Analytics to track your blog traffic. Google Analytics is an amazing free program that can be installed on your blog in a few minutes. WordPress has a plugin where you install and just input your Google ID number for Google Analytics. You can see what site someone found you on, how long they stay on your blog, what size monitor they are viewing your blog on and so much more.

Hope this helps. Feel free to leave a comment if you think of some others that I missed. I know there are many but this will get you off to a good start.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.