How Much Does Workplace Culture Play into a Successful Business?

How Much Does Workplace Culture Play into a Successful Business?

There are so many factors that can influence whether a new business succeeds or fails and one of those is the workplace culture that a company creates. If employees are not confident about what they do or they feel underappreciated it can impact the way that they interact with customers and dictate the entire success of the business. A more positive and effective work culture is one that empowers employees and helps them feel that what they do is important.

Every level of employee in a successful company needs to be empowered so that even lower level team members have plenty of work satisfaction. They will also need to be able to communicate fluidly in a system that is not structured in a hierarchical way that prevents lower level from being able to speak directly to management. A positive and open work culture helps improve customer service and benefits the company as a whole.

It is helpful for a company to have core values that every employee is aware of so that they know and understand the culture. Identify what your business cares about the most and communicate that to all of your employees so that they know what the greater meaning and purpose is behind what they do. Employees need to feel that they are part of the bigger picture of the company’s mission so that they consider themselves instrumental to a goal.

Establishing work culture can be crucial to how a business presents itself to customers and the way that employees express the company’s values. Talking about your culture to employees, improving the flow of communication and helping each employee feel valuable can have a positive impact on the business. Many different factors can create success but one of the key strategies is workplace culture.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Google Fail?

Google failJanuary 15, 2012 is officially Doomsday. More specifically for Google Buzz, Code Search, iGoogle social features, and Jaiku. In a post titled “A fall sweep”, Google officially announced that these services would no longer exist.

Have you taken a look at all the Google Products? Maybe it was just about time that they took  a look around and cleaned up shop on the products that weren’t doing so well. While many are anticipating more products to go (ahem Google Wave), I think it’s interesting how Google chose to announce this news – in a very nonchalant and informal manner.

But after all, maybe Google was trying to keep attention away from the online audience about the shutdown of Google Buzz. Remember early last year? Google was hit with a huge class action lawsuit claiming that they violated the Computer Fraud and Abuse Act (CFAA). Many people were also upset over privacy issues and other bugs that were initially present when Buzz first launched. Overall, I don’t think it’s a product that will missed very much.

Do you think the shutdown of these services means failure for Google or is it just paving way for new and better features?

After all, it was Albert Einstein who said, “You never fail until you stop trying.”

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.