Yes Huge Brands are Using Tumblr and You Should Too

using tumblr brands for tumblr marketing

Tumblr marketing & tumblr brands – Most businesses marketing online focus on the traditional types of social media that everyone is expected to spend a lot of time on such as Facebook, Instagram and Twitter. Now big brands are branching out to different platforms that can be equally effective such Tumblr. Even major businesses and corporations are incorporating Tumblr into their marketing and they are getting surprisingly great results.

Don’t Know About Tumblr Brands?

 

For those not familiar with Tumblr, it is a social blogging and sharing platform that is growing rapidly with some of the wealthiest user groups. Although fewer people use Tumblr than platforms like Facebook they do tend to spend more time consuming and sharing content on it. Tumblr users also fall into the very desirable demographic of millennials between the ages of 16-34.

Why Huge Brands Are Active On Tumblr Marketing?

 

Major brands like IBM, Glamour, Keds, Vans and even Coca-Cola have their own Tumblr sites where they share and interact with consumers. They can push new products, post content linking back to their site and reach people through interesting visual posts. One thing to keep in mind about Tumblr is that it is important to find out if your target demographic hangs out there because it is more useful for specific groups.

Why Tumblr Is Beneficial  For You?

 

Tumblr is beneficial to brands because it is an extremely visual platform and allows them to tailor their content to their audience. Bigger brands tend to use Tumblr to spread information and awareness but not oversell to their target audience. Tumblr offers the use of tagging and labeling to make content searchable and more easy to find online.

Although Tumblr may not be as popular a social media platform as Facebook or Instagram, it can be a useful addition to any advertising campaign. If your target audience hangs out on Tumblr then it can be a big boost to your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Much Does Workplace Culture Play into a Successful Business?

How Much Does Workplace Culture Play into a Successful Business?

There are so many factors that can influence whether a new business succeeds or fails and one of those is the workplace culture that a company creates. If employees are not confident about what they do or they feel underappreciated it can impact the way that they interact with customers and dictate the entire success of the business. A more positive and effective work culture is one that empowers employees and helps them feel that what they do is important.

Every level of employee in a successful company needs to be empowered so that even lower level team members have plenty of work satisfaction. They will also need to be able to communicate fluidly in a system that is not structured in a hierarchical way that prevents lower level from being able to speak directly to management. A positive and open work culture helps improve customer service and benefits the company as a whole.

It is helpful for a company to have core values that every employee is aware of so that they know and understand the culture. Identify what your business cares about the most and communicate that to all of your employees so that they know what the greater meaning and purpose is behind what they do. Employees need to feel that they are part of the bigger picture of the company’s mission so that they consider themselves instrumental to a goal.

Establishing work culture can be crucial to how a business presents itself to customers and the way that employees express the company’s values. Talking about your culture to employees, improving the flow of communication and helping each employee feel valuable can have a positive impact on the business. Many different factors can create success but one of the key strategies is workplace culture.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Is Your Brand/Business Future-Proofed?

Is Your Brand/Business Future-Proofed?

Technology and innovation can change the world so rapidly that businesses often get left in the dust if they aren’t prepared for major shifts in consumer habits. The move toward mobile apps and making purchases through mobile devices has been a dramatic change that many businesses are still struggling to keep up with. Business practices need to adapt to new technology as often as they can otherwise it could mean trouble for their longevity.

There are a number of ways to stay prepared for future changes and prevent them from affecting the success of your business. One thing to consider it that it can be too vulnerable to focus your business on only one niche or product. Diversifying your product portfolio can make it easier to survive a changing market because you are not just relying on one part of your business.

It can also be a good idea to constantly tailor your strategies and adjust to always reach new customers. Strategies that you have used in the past to reach existing customers may not always be effective as the market changes. Explore and adopt new ways so that you always keep trying to find what works.

Another helpful strategy to future-proof your business is to work on identifying any potential risks and manage them as early as you can. You should look into possible points of failure for your business and determine the best solution in case any of these issues should arise. Addressing any future problems early on can keep you prepared for changes that might affect your business.

Future-proofing a business means staying in touch with customers, adapting to changes and being prepared for all possibilities. Technology and the way businesses interact with customers will always constantly change so you need to be able to adjust to every shift in the market.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Should I Diversify My Clientele or Stay Niche?

Should I Diversify My Clientele or Stay Niche?

There are a lot of pros and cons to remaining a niche company or deciding to branch out and reach a broader audience. Some businesses find that their niche works perfectly for them and helps them stay true to their brand. They do one thing well and can focus on that rather than trying something new that could potentially fail or alienate their audience.

However, some companies might be more interested in converting new clients and feel too limited by having only a niche audience. A niche business can have steady and reliable income but a business that wants to expand will find that being too focused can hold them back. One of the dangers of being niche can also be that people lose interest in your products over time and by not diversifying you are leaving yourself more vulnerable to the shifting market.

Diversifying can take time but it can open up new possibilities for businesses that want grow and stay relevant. However, if you become too unfocused and stray too far from your core product you might begin to lose your existing audience. The best solution is to remain focused but innovative enough that you aren’t limited by your niche.

Every business should try to improve on what they do best instead of staying static and continuing to create the same product. You should make plans to diversify in order to meet new technology, marketing shifts and other changes so that you aren’t left behind by being too limited. Businesses don’t necessarily need to be a jack of all trades to diversify but simply need to continue keeping their products fresh and interesting.

There are benefits to both staying niche and diversifying but finding a balance between the two can often be the best answer to maintain an interested audience.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

10 PR Techniques for Boosting Your Brand

10 PR Techniques for Boosting Your Brand

When you cut yourself, do you look for a Band-aid or a plastic bandage? How about when you need to blow your nose, do you ask for a Kleenex or a tissue? What about when you are having lunch at a fast-food restaurant, do you order a Coke or a cola?

These labels are proprietary eponyms, and they are the climax of brand awareness. The brands are so well-known that they have taken over the generic names for parallel products in your own language.  For a product or brand to become a proprietary eponym is the peak of brand awareness. (sorry, Pepsi).

Although you may achieve this with your business, that does not mean you cannot do more for your brand awareness. You just need the right techniques for boosting your brand.  

Though there may not be a quick fix for making your product a household name, the following are 10  brand-boosting strategies to assist with launching or continuing your efforts. You may not be as popular as Frito-Lay, but it can not hurt to try, right?  

Along with these techniques, I found this post on the best PR Tools and Software that is a great resource.

The following is the ten leading pieces of advice for boosting your brand.  

1. Referral Programs

Who does not like perks? Users will happily spread the word about your service or product when they know they will get an added perk. Dropbox, for example, is a brilliant referral program that can growth hack any business.

Dropbox offers current users an extra 500 MB of storage space for each referral they make up to 16 GB. Before Dropbox became so popular, this referral program helped generate loads of word-of-mouth advertising, which is why it is so successful today.  The strategy contributed to a massive number of registers and saving the company billions in advertising dollars.

2. Impressive Guest Content

Great content is everything to a website. One way to help get your brand established on the web is to provide gorgeous looking, extra valuable content to share as a guest on other blogs. Despite what others may tell you, guest posting is a robust method to have your name known in your industry.  

However, cheesy content will not cut it—you will need to guest posting high-quality stuff, or you will do more damage than good.  By creating valuable, memorable content, you will make a lasting impression when you readers share you with their audience.

3. Infographics

Infographics are a colorful and smart strategy to share interesting marketing stats and data. These content dynamos often get shared near and far, making them a fantastic tool for building brands and thought leadership.

A really good infographic can gather thousands of social likes and shares while bringing in thousands of valuable links as well.

4. Freemium with Credit

There are tons of online products that will let a user choose a free version (freemium) which includes a credit line or watermark. It will also allow users to upgrade to a paid version which will permit the user to replace the mark with their logo or remove it altogether.   

Even though users will choose the free version, they are still promoting the brand to other users. That leaves the door open for many new users to go for the paid version.

Offering a freemium product means getting your brand in front of more viewers, which will build your brand by pulling in paying customers.    

5. Local Partnerships

Another excellent brand building technique is to get associated with local partnerships. That is incredibly vital for local-oriented companies. However, it can also be applied for other companies as well.

Partnering with local companies to hold joint intro festivals and seminars are very lucrative for all parties. You can donate to local charity events and sponsor local sporting events and teams. Having your brand plastered all over events and festivals can do massive things for your brand.    

6. Car Wraps

Who does not stop to look at a car completely wrapped with excellent graphics? The tried-and-true strategy for building your brand is a having a car wrap. A car wrap is a customized graphic design that most often covers an entire car (except windows).    

They attract a massive amount of attention, and it is a fabulous way to guarantee wherever you go, people will become familiar with your brand. Wrap your personal or company vehicle and see what happens.  

7. Freebies

FreebiesNo matter what it is, everybody loves free giveaways! All you must do is plaster your brand name on Frisbees, pens, koozies, basically, anything and give it away at local events.   

8. Social Media Contests

Hold a social media contest where users send a video or photo and let others vote for their favorite contestant. Those who take part will share the link with family and friend to gain votes. In return, you are building your brand awareness as a result.   

9. Social Focus

With social networks growing by leaps and bounds, trying to cover social media marketing on each one is a fool’s errand. If your company best avenue is on a specific network, do not be afraid to place most of your energy into just a few.

For example, if you have a lot of photos on your site, Pinterest and Instagram may be your best bet.  Twitter may be the way to go for B2B businesses.

Understand where your target audience hangs out and place your focus on those networks.  You will not want to abandon other social media sites entirely, however, save your best efforts for what you know works.

Not certain about your main network? Dig around into analytics to find where your heavy hitting referral traffic is coming from the most.  

10. LinkedIn Publishing

As mentioned above, guest posting is a fantastic avenue for getting your brand name out across the web. Recently, LinkedIn began allowing users to publish to post on their website via a publishing tool. If your post garnishes enough attention, it could end up on the LinkedIn home stream for numerous users.

As a bonus, a post attached to your own LinkedIn account helps launch you as a thought leader. You also can establish your company post and blog there—just be sure to promote and share your post once they get published.  

With these techniques for boosting your brand, you will be a leading brand in no time. Keep in mind that even Pepsi did not become a super-star brand overnight. Consistency and determination are what you put your brand out to the world.  

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Important are Brand Values in Your Marketing Strategy

How Important are Brand Values in Your Marketing Strategy

The way that you market your brand can involve much more than increasing numbers of sales and customers. Your marketing strategy is also a way to present an image of your brand in the mind of your target audience. How do you want your audience to interpret the core values of your brand and what your company is really about?

Brand values are a permanent part of your business even while advertising strategies, logos and products are constantly changing. Your values define your company in ways that potential customers can identify and connect with. A business that focuses on their brand values will be able to communicate more effectively with a coherent message through their marketing plans.

If you haven’t taken some time to think about what your brand values are then it might be a good idea to consider what your company represents and what you want your audience to know about you. Brand values matter because customers are constantly interacting with brands online and through social media. They need to understand your brand image and see more than just a picture of a product in order to become loyal followers.

What are Brand Values?

At the core of every company should be a set of brand values that influence everything from their brand’s look, voice, message and relationships to customers. Your brand is more than just your logo and visual identity, it involves your company’s personality, purpose and overall mission. Without brand values guiding your message your company will just seem like any other business vying for people’s attention.

A good way to start developing a set of brand values is to think about what is important to you and your business and make a list. You can think about what you care about, the negative things about other brands you want to avoid and the experience you want your own customers to have. Brand values can also mean standing for something that you feel your company can offer people.

Brand values can be any number of things that people associate with a company and their products. Does your brand focus on making natural and humane products? Do you donate a portion of your profits to charity? Do you care about innovation and change or social issues?

Your brand values don’t necessarily have to mimic another established brand in order to be successful. They need to be true to your company and what makes your products or services unique. Once you have made a list of what your brand cares about and what you stand for you can condense it down to one or two phrases that truly define your brand values.

Including Brand Values in Advertising

Once you have determined your company’s values and the image that you want to present to your audience, you can start working on communicating this message. It is important to remain consistent with your values and represent them in every way that you possibly can so that people recognize and remember what your business is all about. Being consistent about your values at all times can keep your brand more trustworthy and reliable in the minds of customers.

Being consistent about your message does not necessarily mean that all your ads and social media channels need to look exactly the same. You can have variety in your marketing strategies but make sure that your core values are reflected in the voice and message of your ads and social media posts. The look and imagery of your brand may continue to evolve but the values they communicate should always remain the same.

Whenever you are designing an ad or working on your marketing plan, you can use new and interesting ideas but also think about how they are related to your values. When you write taglines, text for your website, social media posts and other messages make sure your values are somehow reflected in what you say. Your values are what will help people remember you and they will begin to associate positive qualities with your business.

A company’s brand is much more than just external aspects that present an image or a voice. People will be willing to pay more for a brand that represents values that they agree with or care about themselves. A business that stands for something is more likely to win loyal customers and their message will spread to a bigger audience.

Looking at other successful company’s ads can give you an idea of how their values are represented in everything they do. When you understand how brand values are at the center of every advertising strategy it will help you develop your own technique and skills in marketing. If you always consider your brand values you will create more relatable and effective ads that speak to the people you want to reach.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why You Should Care About Co-Citations

Up until very recently (this year), getting good links associated with desired keywords pointed back to your site was a main goal in SEO. Then, Google’s Panda and Penguin came along and caused all sorts of trouble.

co-citation

Alternative to Over Reliance on Unnatural, Exact Match Anchor Text
Because shady links, over-optimization, low-quality exact match domains and bad link neighborhoods were becoming more of a problem to sites hit by these algorithmic updates, SEOs began to further diversify by turning to different methods including: social media sharing, strengthen brand by promoting company names, optimizing web design factors and more. This is where co-citations also come into the mix.

The Relationship Between Relevancy + Trust
Co-citations aren’t a new concept but this could become the most important SEO strategy for 2013.

Think about it in terms of a citation for a research paper that you might have done in college. If you’re a highly-regarded researcher who constantly publishes new work about the eating habits of bonobo monkeys, other studies will cite your work and you’ll gain recognition of being the prominent researcher in that specific field. Colleagues, peers, students and other authority sources will cite your legitimate and credible work in anything related to what bonobos eat.

This is the idea behind co-citations for SEO. And it also explains why some businesses rank for keywords that they don’t appear to be actively pursing on the actual page. For example, many people write about, link to and search for “backlink analysis” when it comes to SEOmoz’s Open Site Explorer. The argument is that Google is becoming a smarter search engine and no longer needs to rely solely on links to determine the relevancy of your business and certain keywords.

Adjusting Your SEO Strategy?
Once co-citations are on your radar, it shouldn’t really change your current strategies but just change the way you think about them. Co-citations can be part of nearly all aspects of your online marketing plan: social media, local search, blogging and other content creation. Although thinking of utilizing this strategy can make it harder to physically track your progress (versus building x amount of links), it could take your mind off things when you tried to attain a certain amount of links during a set period.

The take away from all this co-citation talk in the SEO world is that you can’t analyze your competition from only looking at number of backlinks and where their coming from. This is wildly different depending on your industry and even location. As if the opaque nature of Google’s ranking factors could be more difficult, we can now add co-citations as a factor!

Read more here:
Not All Anchor Text is Equal and other Co-Citation Observations

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Are You Ready For Instagram Web Profile Pages?

How much does a hipster weigh? An instagram.

Now that that’s out of my system, let’s talk about Instagram’s new web profiles. As if Facebook and Pinterest weren’t enough… the world is now ready for a web version of Instagram. This move isn’t a surprise as Facebook bought Instagram for $1 billion earlier this year.

instagram web profile

What does this mean for brands?
– Another platform to increase brand awareness and encourage relevant engagement (using #hashtags etc.)
– More flexibility in managing your profile because you’re not confined to editing everything on a smartphone screen
– Easily view content on mobile and desktop devices
– Potential for monetization in the future
– Showcase your brand’s content curation skills – especially helpful in creative fields like design and fashion/e-commerce

This is nothing but good news for businesses but it’s another story for consumers – it will take time to see how they react and engage. If you didn’t remember, iPhone fans cried afoul when Instagram was made available to Android devices earlier this year. Now, it’s safe to say that there will also be some people who aren’t happy that the once mobile-exclusive app is available to view on a regular desktop computer.

So, what do you think about this move for Instagram? Let us know on Facebook or Twitter!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.