Developing Your Social Media Budget

Developing Your Social Media Budget

Marketing on social media is now a crucial component of every company’s advertising campaign. You need to be able to plan and organize your social media strategy in a way that doesn’t stretch your overall budget for marketing. Setting up a specific social media budget can help you make sure that you are spending the right amount to see benefits but not break the bank.l

Although your regular social media posts are important, paid advertising is becoming a bigger part of most platforms in order to reach more people. You will need to determine how much money you are able to spend on social media ads and how you should spend it. How much you are able to spend on social media depends on your overall advertising budget and what percentage of that you think will be necessary for certain websites.

Deciding how you spend your social media budget can be determined by first outlining your brand’s goals. If you are hoping to increase brand loyalty, improve customer retention or focus on more sales you will need to develop your social media budget accordingly. You can choose where to allocate a certain amount of funds depending on your goals such as deciding how much to spend on influencer marketing versus paid ads.

As you create a social media budget you will need to develop content that will help you make the most out of the money you spend. Repurposing old content can sometimes help you stretch your social media budget if you don’t have much to spend. You can edit and adjust old content to use for new advertising campaigns to reduce the amount of money you spend on producing media.

Once you have a social media budget in place you can always adjust it depending on the success of your campaigns.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Finding the Right Influencers for Your Brand

Finding the Right Influencers for Your Brand

Influencers can be a great way to tap into your target audience and reach them in a way that is more personal than a paid advertisement. Social media influencers can have a huge impact on consumer spending and they can provide a strong boost for your brand. However, it is important to find the right influencer to make sure your products and your message are reaching the people most likely to be interested in your company.

Although the number of followers and other metrics might be an important factor for an influencer, the first thing to consider is their relevance to your brand. Is the influencer’s content in line with your brand messaging and does their personality match your image? You will need to have a clear understanding of what their content is all about and how it resonates with their audience before you choose them as an influencer.

The next thing to look at is their level of engagement and reach to their core audience. Someone may have a lot of followers but it is more important that they have a high level of comments, shares and overall engagement. The amount of traffic and unique visitors that they receive can also be useful to know so that you have an idea of how many potential customers you can reach.

Another aspect of influencers to consider is how authentic they are to their audience in their recommendation of products. If an influencer posts content that is more personal, genuine and they seem to authentically approve of the items they are discussing then it can be more beneficial for your brand. Whatever type of content they create whether it is instagram photos, video blogs or written blogs, they need to be trustworthy to their audience so that your products will sell through their influence.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What is Brand Bidding?

What is Brand Bidding?

Companies involved in pay per click advertising may be familiar with the term brand bidding for certain search terms. Brand bidding means that marketers who are purchasing ads for search terms on Google bid on the brand terms of a third party. Essentially it means that your company’s website will appear when the user searches for a bigger brand name.

The concept behind brand bidding is that smaller, less known companies can get more traffic by being associated with more popular brands in the same industry. If a small, local shoe company bids on brand terms like “Nike”, for example, then their website will appear in search results and users might click on it during their search. The goal in brand bidding is diverting user attention to choose or at least become more familiar with a similar brand to the one they are searching.

Certain brands may not authorize other companies to bid on their brand name and only allow a group of affiliates to bid so that traffic is directed to approved pages. This can help block out certain bidders which may divert traffic away from them with their brand bidding practices. Technically brand bidding is allowed by Google and some companies have to be very vigilant to prevent it from affecting their traffic.

For the companies that allow brand bidding or simply ignore it, smaller brands can take advantage of using their notoriety to get better results from pay per click advertising. Bidding on specific brand names can result in a higher rank and more traffic overall. Most importantly, there is little risk involved since you only pay when users click through to your website.

Brand bidding may be threatening to some bigger brands but it can prove beneficial for unknown brands that want to increase their visibility.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Creating Your Brand Style Guide

Creating Your Brand Style Guide

Every brand needs to establish their own style so that customers recognize them and have a sense of who they are as a company. One of the most important documents that any business can have is their style guide which helps ensure brand consistency throughout everything you produce. A style guide contains all the information necessary to create anything from an advertisement, website, social media page or anything else that needs to represent the brand.

Your style guide can help any designer quickly understand the specifications of your brand’s appearance. It should include important information such as your logo size and placement so that your logo will always look consistent. You can also include specifications of how not to use the logo so that a designer doesn’t take their creative ideas in the wrong direction.

Within the style guide you can also identify your color palette so that the colors of your brand don’t shift between different designers. You can include Pantone colors and CMYK values so that there is no variation or slight changes in color shades. The hex code for web use is also important so that the colors are the same in online ads or on your website.

Listing the fonts that your brand uses can also be crucial to maintain a consistent look throughout all your content. Fonts reflect your brand’s identity and typography that is always the same can create a more professional look for your company.

You can also specify other aspects of brand’s style such as iconography, photography style and brand voice. It is essential for companies to know what they want their brand to sound and look like to their audience and a style guide can help narrow it down to important details. Maintaining a consistent brand style helps your audience remember you and trust your brand.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Yes Huge Brands are Using Tumblr and You Should Too

using tumblr brands for tumblr marketing

Tumblr marketing & tumblr brands – Most businesses marketing online focus on the traditional types of social media that everyone is expected to spend a lot of time on such as Facebook, Instagram and Twitter. Now big brands are branching out to different platforms that can be equally effective such Tumblr. Even major businesses and corporations are incorporating Tumblr into their marketing and they are getting surprisingly great results.

Don’t Know About Tumblr Brands?

 

For those not familiar with Tumblr, it is a social blogging and sharing platform that is growing rapidly with some of the wealthiest user groups. Although fewer people use Tumblr than platforms like Facebook they do tend to spend more time consuming and sharing content on it. Tumblr users also fall into the very desirable demographic of millennials between the ages of 16-34.

Why Huge Brands Are Active On Tumblr Marketing?

 

Major brands like IBM, Glamour, Keds, Vans and even Coca-Cola have their own Tumblr sites where they share and interact with consumers. They can push new products, post content linking back to their site and reach people through interesting visual posts. One thing to keep in mind about Tumblr is that it is important to find out if your target demographic hangs out there because it is more useful for specific groups.

Why Tumblr Is Beneficial  For You?

 

Tumblr is beneficial to brands because it is an extremely visual platform and allows them to tailor their content to their audience. Bigger brands tend to use Tumblr to spread information and awareness but not oversell to their target audience. Tumblr offers the use of tagging and labeling to make content searchable and more easy to find online.

Although Tumblr may not be as popular a social media platform as Facebook or Instagram, it can be a useful addition to any advertising campaign. If your target audience hangs out on Tumblr then it can be a big boost to your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Much Does Workplace Culture Play into a Successful Business?

How Much Does Workplace Culture Play into a Successful Business?

There are so many factors that can influence whether a new business succeeds or fails and one of those is the workplace culture that a company creates. If employees are not confident about what they do or they feel underappreciated it can impact the way that they interact with customers and dictate the entire success of the business. A more positive and effective work culture is one that empowers employees and helps them feel that what they do is important.

Every level of employee in a successful company needs to be empowered so that even lower level team members have plenty of work satisfaction. They will also need to be able to communicate fluidly in a system that is not structured in a hierarchical way that prevents lower level from being able to speak directly to management. A positive and open work culture helps improve customer service and benefits the company as a whole.

It is helpful for a company to have core values that every employee is aware of so that they know and understand the culture. Identify what your business cares about the most and communicate that to all of your employees so that they know what the greater meaning and purpose is behind what they do. Employees need to feel that they are part of the bigger picture of the company’s mission so that they consider themselves instrumental to a goal.

Establishing work culture can be crucial to how a business presents itself to customers and the way that employees express the company’s values. Talking about your culture to employees, improving the flow of communication and helping each employee feel valuable can have a positive impact on the business. Many different factors can create success but one of the key strategies is workplace culture.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Is Your Brand/Business Future-Proofed?

Is Your Brand/Business Future-Proofed?

Technology and innovation can change the world so rapidly that businesses often get left in the dust if they aren’t prepared for major shifts in consumer habits. The move toward mobile apps and making purchases through mobile devices has been a dramatic change that many businesses are still struggling to keep up with. Business practices need to adapt to new technology as often as they can otherwise it could mean trouble for their longevity.

There are a number of ways to stay prepared for future changes and prevent them from affecting the success of your business. One thing to consider it that it can be too vulnerable to focus your business on only one niche or product. Diversifying your product portfolio can make it easier to survive a changing market because you are not just relying on one part of your business.

It can also be a good idea to constantly tailor your strategies and adjust to always reach new customers. Strategies that you have used in the past to reach existing customers may not always be effective as the market changes. Explore and adopt new ways so that you always keep trying to find what works.

Another helpful strategy to future-proof your business is to work on identifying any potential risks and manage them as early as you can. You should look into possible points of failure for your business and determine the best solution in case any of these issues should arise. Addressing any future problems early on can keep you prepared for changes that might affect your business.

Future-proofing a business means staying in touch with customers, adapting to changes and being prepared for all possibilities. Technology and the way businesses interact with customers will always constantly change so you need to be able to adjust to every shift in the market.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Should I Diversify My Clientele or Stay Niche?

Should I Diversify My Clientele or Stay Niche?

There are a lot of pros and cons to remaining a niche company or deciding to branch out and reach a broader audience. Some businesses find that their niche works perfectly for them and helps them stay true to their brand. They do one thing well and can focus on that rather than trying something new that could potentially fail or alienate their audience.

However, some companies might be more interested in converting new clients and feel too limited by having only a niche audience. A niche business can have steady and reliable income but a business that wants to expand will find that being too focused can hold them back. One of the dangers of being niche can also be that people lose interest in your products over time and by not diversifying you are leaving yourself more vulnerable to the shifting market.

Diversifying can take time but it can open up new possibilities for businesses that want grow and stay relevant. However, if you become too unfocused and stray too far from your core product you might begin to lose your existing audience. The best solution is to remain focused but innovative enough that you aren’t limited by your niche.

Every business should try to improve on what they do best instead of staying static and continuing to create the same product. You should make plans to diversify in order to meet new technology, marketing shifts and other changes so that you aren’t left behind by being too limited. Businesses don’t necessarily need to be a jack of all trades to diversify but simply need to continue keeping their products fresh and interesting.

There are benefits to both staying niche and diversifying but finding a balance between the two can often be the best answer to maintain an interested audience.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

10 PR Techniques for Boosting Your Brand

10 PR Techniques for Boosting Your Brand

When you cut yourself, do you look for a Band-aid or a plastic bandage? How about when you need to blow your nose, do you ask for a Kleenex or a tissue? What about when you are having lunch at a fast-food restaurant, do you order a Coke or a cola?

These labels are proprietary eponyms, and they are the climax of brand awareness. The brands are so well-known that they have taken over the generic names for parallel products in your own language.  For a product or brand to become a proprietary eponym is the peak of brand awareness. (sorry, Pepsi).

Although you may achieve this with your business, that does not mean you cannot do more for your brand awareness. You just need the right techniques for boosting your brand.  

Though there may not be a quick fix for making your product a household name, the following are 10  brand-boosting strategies to assist with launching or continuing your efforts. You may not be as popular as Frito-Lay, but it can not hurt to try, right?  

Along with these techniques, I found this post on the best PR Tools and Software that is a great resource.

The following is the ten leading pieces of advice for boosting your brand.  

1. Referral Programs

Who does not like perks? Users will happily spread the word about your service or product when they know they will get an added perk. Dropbox, for example, is a brilliant referral program that can growth hack any business.

Dropbox offers current users an extra 500 MB of storage space for each referral they make up to 16 GB. Before Dropbox became so popular, this referral program helped generate loads of word-of-mouth advertising, which is why it is so successful today.  The strategy contributed to a massive number of registers and saving the company billions in advertising dollars.

2. Impressive Guest Content

Great content is everything to a website. One way to help get your brand established on the web is to provide gorgeous looking, extra valuable content to share as a guest on other blogs. Despite what others may tell you, guest posting is a robust method to have your name known in your industry.  

However, cheesy content will not cut it—you will need to guest posting high-quality stuff, or you will do more damage than good.  By creating valuable, memorable content, you will make a lasting impression when you readers share you with their audience.

3. Infographics

Infographics are a colorful and smart strategy to share interesting marketing stats and data. These content dynamos often get shared near and far, making them a fantastic tool for building brands and thought leadership.

A really good infographic can gather thousands of social likes and shares while bringing in thousands of valuable links as well.

4. Freemium with Credit

There are tons of online products that will let a user choose a free version (freemium) which includes a credit line or watermark. It will also allow users to upgrade to a paid version which will permit the user to replace the mark with their logo or remove it altogether.   

Even though users will choose the free version, they are still promoting the brand to other users. That leaves the door open for many new users to go for the paid version.

Offering a freemium product means getting your brand in front of more viewers, which will build your brand by pulling in paying customers.    

5. Local Partnerships

Another excellent brand building technique is to get associated with local partnerships. That is incredibly vital for local-oriented companies. However, it can also be applied for other companies as well.

Partnering with local companies to hold joint intro festivals and seminars are very lucrative for all parties. You can donate to local charity events and sponsor local sporting events and teams. Having your brand plastered all over events and festivals can do massive things for your brand.    

6. Car Wraps

Who does not stop to look at a car completely wrapped with excellent graphics? The tried-and-true strategy for building your brand is a having a car wrap. A car wrap is a customized graphic design that most often covers an entire car (except windows).    

They attract a massive amount of attention, and it is a fabulous way to guarantee wherever you go, people will become familiar with your brand. Wrap your personal or company vehicle and see what happens.  

7. Freebies

FreebiesNo matter what it is, everybody loves free giveaways! All you must do is plaster your brand name on Frisbees, pens, koozies, basically, anything and give it away at local events.   

8. Social Media Contests

Hold a social media contest where users send a video or photo and let others vote for their favorite contestant. Those who take part will share the link with family and friend to gain votes. In return, you are building your brand awareness as a result.   

9. Social Focus

With social networks growing by leaps and bounds, trying to cover social media marketing on each one is a fool’s errand. If your company best avenue is on a specific network, do not be afraid to place most of your energy into just a few.

For example, if you have a lot of photos on your site, Pinterest and Instagram may be your best bet.  Twitter may be the way to go for B2B businesses.

Understand where your target audience hangs out and place your focus on those networks.  You will not want to abandon other social media sites entirely, however, save your best efforts for what you know works.

Not certain about your main network? Dig around into analytics to find where your heavy hitting referral traffic is coming from the most.  

10. LinkedIn Publishing

As mentioned above, guest posting is a fantastic avenue for getting your brand name out across the web. Recently, LinkedIn began allowing users to publish to post on their website via a publishing tool. If your post garnishes enough attention, it could end up on the LinkedIn home stream for numerous users.

As a bonus, a post attached to your own LinkedIn account helps launch you as a thought leader. You also can establish your company post and blog there—just be sure to promote and share your post once they get published.  

With these techniques for boosting your brand, you will be a leading brand in no time. Keep in mind that even Pepsi did not become a super-star brand overnight. Consistency and determination are what you put your brand out to the world.  

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.