Judging by analytics, social engagement and other metrics, there are plenty of ways to tell if your blog sucks. If you’re indifferent or oblivious, it’s time for a wake up call! Take a look at some ways that your blog content strategy isn’t up to par:
1) You never link to others – ME, ME, ME… is this all you ever talk about? This is definitely not a good sign. It doesn’t necessarily mean that you have to link to your direct competitors but spread your links out to give readers credible resources or recent news stories that are interesting and relevant. Not only are you being helpful but it shows that you’re keeping up with reliable sites in order to provide them with the best information.
2) Write solely for search engines – If your blog topics seem to be repeating themselves it might be a sign that you should start writing for people instead of robots. Thin content is not a way to win readers. Another tell-tale sign is always using exact match anchor text, scheduling several posts at once and not updating consistently.
3) Your topics are not focused – If your blog is bouncing from topic to topic without a relevant connection, it’s time to stop. There’s a place for that… your personal blog, Tumblr or social media accounts. For niche industries, it’s easier to stay on track but for others, it can be easy to stray away from your main industry if you’re suffering from writer’s fatigue. The cure? Rest, read and write more!
4) You don’t deliver on what you promise – Nowadays, there are many ways to come up with well-written headlines that are destined for link bait fame. But make sure not to skimp out on the content. If you’re going to promise readers something grandiose (like effective li
5) You’re lacking in the spelling and grammar department – Skipping spell check isn’t a good idea and there’s always a chance that a competitor or client will catch it and question your qualifications. Remember, the grammar police do exist! I’ve seen one message recently from a site visitor (pointing out a slight misspelling) with a note that it “takes away from the professional feel of the site.” Yikes.
6) You’re dishonest – Examples include rating a product that you’ve received for free or for compensation without disclosing it. Another example might be a marketing company writing about top marketing campaigns and including one of their clients, also without disclosing it. Also, spewing out facts and statements without proper citations. Trust me, readers aren’t stupid and all it takes is one sentence disclosing your association so that it doesn’t look like your company has something to hide.
7) There’s no clear call to action – Your blog posts must have a point for existing. Are you providing free information, entertainment, resources or offering to help solve a problem? Don’t forget to encourage some action either in the beginning or at the end of your posts.
Do you have any other pet peeves that you’ve seen company blogs succumb to? Comment and let us know or join us on Facebook to continue the conversation!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.