Top Ten Marketing Hacks for Black Friday

Top Ten Marketing Hacks for Black Friday

For most businesses, Black Friday is the time of year where they make the highest number of sales and set themselves up for the rest of the holidays.

Marketing campaigns for Black Friday can help ensure that you make the most of the biggest shopping day of the year and meet your financial goals. To get people in the store on Black Friday, you need to utilize a number of different tactics that market your products in a way that will motivate potential customers.

1. Offer good deals and discounts competitive with other companies. Remember that lower prices will be compensated by brand recognition and also the sheer volume of sales on Black Friday.

2. Create a gift guide that includes your products on a blog or article

3. Use an email marketing campaign that advertises important discounts and Black Friday deals

4. Target customers with custom emails based on categories such as their buying behavior

5. Add bonus incentives such as small gifts with a purchase

6. Use hourly flash sales to offer a mass discount for an hour before the product goes back to its normal price.

7. Offer promo codes for people purchasing products online to save even more

8. Extend your sale to incorporate a few days before and after Black Friday

9. Add new products and give customers a holiday deal while keeping the store fresh

10. Use Black Friday hashtags on social media so people looking for deals will find your posts

These are just some ideas for Black Friday advertising that can help boost your sales. Making sure that people know about your deals is the most important thing so keep posting through all your social media channels and add seasonal elements to get people excited about your Black Friday event.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Social Media Stats & Black Friday 2012

Every year, the frenzy of Black Friday grows and 2012 is no different. With people now camping outside stores and waiting up to a week before Friday to get deals, social media has become more ingrained into the culture of holiday shopping.

Why is Social Media Important?
Waiting in line after a big post-Thanksgiving meal is tough and customers must have something to do while they wait, right? This infographic shows that 57% of consumers plan to use social media sites for finding discounts; 51% will use it for reading reviews and 49% to get gift ideas. These numbers seem to be growing every year

And don’t forget about check-ins. Take a look at these stats by Foursquare from last year:

Whether checking in via Foursquare, Facebook, Twitter or Instagram, you can expect manic shoppers to post pictures of their loot.

The Shopping Experience
Many people who ridicule the idea of Black Friday argue that “deals” aren’t really worth the hassle…not to mention the potential headaches and injuries! Here are some other reasons shoppers are excited about shopping on Black Friday: sharing the experienced with a friend or family member, planning a strategy of what to get and where to go next, and participating in an annual tradition. Whatever the reasons may be, shoppers must have a good one to brave the Black Friday mayhem at malls and stores.

Avoiding Black Friday Altogether
Attention e-commerce businesses! This year, Cyber Monday is officially turning 7. The projected revenue from this year’s online shopping holiday is a staggering $1.42 billion. It’s also predicted that 60% of social media chatter will come from Facebook, 15% from Twitter and 5% from Pinterest.

But if masses of people or commercial stores aren’t your thing, Small Business Saturday might be right up your alley. This Saturday, millions of people are pledging to help local small businesses by shopping small and you can join too!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Retailers Use Social Media to Promote Black Friday Sales

Many experts predict that consumer spending will rise this holiday season. As if email promotions weren’t enough, retailers are now using social media to push their Black Friday ads.

On Monday, the #blackfriday hashtag was a sponsored tweet that retailers used to share their deals. At first, I thought it was a little early but it makes sense for consumers who are planning to make big purchases. You can check out the ongoing mentions here. If you have any special  promotions going on, don’t forget to use the hashtag!

Many businesses are also using Facebook to unveil their specials long before Black Friday or Cyber Monday. How else can retailers get customers into stores? Last Saturday, GAP offered 40% off for customers who checked in using Facebook Places. Many are doing the same thing with Foursquare checkins.

Instead of a one day “special”, Black Friday seems to be growing into a month long event – which is a good thing for both retailers and consumers. Good luck if you’re braving the crowds this weekend!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.