Google has its Places and Bing now has its Business Portal.
If you’re looking for another effective (and free) way to enhance your local business’ online presence, you should take advantage of Bing’s new feature. Just like with Google or Yahoo, you can claim and verify your business listing online.
Social Media Links
Next, you can fill out all the details of your business. There’s all the usual things: hours, logo, services, photos but you can also add links to your social media profiles – which is pretty cool!
Mobile Options and Specialties
If you happen to own a restaurant, Bing has a feature that I’ve never seen before: optimizing a menu for mobile devices.
For any business owner, you can also go into more detail about what products and services you offer by choosing a category and adding specialties. The keywords you add here will help with your SEO efforts.
And of course, no local listings should be complete without an option for promotions. With Bing Business Portal, you can add coupons and other special deals that will help bring traffic to your place of business. You also have the extra option of promoting these deals in Bing search results, your business listing and even on your Facebook Page!
If you’re a local business owner and haven’t taken advantage of this free tool yet, what are you waiting for?
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.