Alexa, Grow My Business Online

Alexa, Grow My Business Online

The voice-activated digital assistant created by Amazon known as Alexa, has powerful potential not only to make the average person’s life easier but to help businesses in a number of ways. The growing popularity of Alexa is changing the way that people receive their information which can have a great impact on businesses. Using Alexa can streamline your business processes and also make it possible for you to connect and interact with customers on a deeper level.

Alexa has a number of features that can help businesses become more organized, speed up simple tasks and collaborate on marketing campaigns. Tools like Alexa’s email assistant and scheduling assistant can help make email marketing and other campaigns more streamlined. They allow you to connect with email accounts, search for data, coordinate meetings and schedule events so that everyone in your company can be on the same page for a campaign.

The voice assistant also has some features that make it possible for small businesses to connect with customers when they search for specific information. For example Alexa now has a feature called “skills recommendations” that provides users with information to help them accomplish a skill. Businesses can show up in the results for these inquiries as an option to help with their question.

Now Alexa also includes notifications which can offer a way for businesses to interact with customers by giving them updates even when they aren’t searching for something. Businesses can utilize these features in order to provide customers with valuable information that could potentially lead to more engagement and purchases. When customers find you through Alexa you can develop a more personalized interaction with them through the voice system.

Digital assistants like Alexa ultimately can be useful both as a business tool and an opportunity to advertise online and reach a new audience.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Your Business Needs to Be Doing on Amazon

What Your Business Needs to Be Doing on Amazon

Amazon is becoming an even more powerful force in retail and businesses that don’t have an Amazon strategy in place are missing a huge part of the market. Selling products on Amazon is an obvious decision for most businesses as it has become one of the most popular places for people to shop online. The Amazon marketplace can be competitive however so it is helpful to have a plan and use certain tactics to get your brand more visible to Amazon shoppers.

People need to be able to see your products on Amazon and you can make that happen by boosting their visibility through paid search ads. Amazon Sponsored Products is a pay per click program that allows more people see your product listings by putting them at the top of search results for certain keywords. If you haven’t invested in paid search on Amazon then it might be a good idea to start creating ads for some of your key products.

On Amazon it can also be useful to take advantage of data-driven insights so that you can boost your performance and drive sales. You can look at Amazon search query data to figure out which keywords customers are using to search and which ads are more effective. Analyzing historical data can help you to adjust your ads so that they are more successful at attracting customers.

To boost sales on Amazon it is always a good idea to stand out from the competition. You can accomplish this by offering coupon codes, enhanced brand content and branded packaging that makes your products more memorable. You want people to be able to recognize and appreciate your brand so that they keep coming back to buy your products.

Being active on Amazon can help people get to know your brand and ultimately drive sales both on the site and at your own physical store.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

The Benefits of Voice Search Marketing

The Benefits of Voice Search Marketing

While your marketing plan might encompass different types of platforms such as social media, google advertisements and mobile optimization it is also important to consider voice search. While most people focus their marketing on desktop and mobile searches, they fail to realize that voice search is growing in popularity and it is becoming more crucial than ever to include it as part of a marketing campaign. Voice search is only going to grow more important over time and marketers need to start developing their voice marketing strategies now to stay competitive.

Internet trend reports show that 20% of mobile searches were made using voice search in 2016 and that number only continues to rise. With new products and more refined technology, digital assistants are becoming a more typical and frequently used household item. Companies like Apple, Microsoft and Amazon all have their own versions of digital assistants that deliver information to users quickly and effectively.

Technology companies and retailers are noticing the growing trend and starting to take advantage of voice search popularity. Companies like Walmart are providing options for customers to shop using a digital voice assistant. As retailers recognize the importance of voice search, businesses need to incorporate it as a part of their optimization campaign for better marketing results.

Optimizing for Voice Search

Now that one in five searches are made using voice search, it is part of the average person’s daily life. SEO marketers may already realize that optimizing for voice search is slightly different than optimizing for a traditional search. That means they will have to adjust elements of their strategy if they want to reach people doing a voice search.

By 2020 voice searches are expected to account for 50% of all online queries so that means some serious changes to the way marketers optimize. Voice search assistants such as Siri or Alexa keep track of the way people search and their personal data in order to deliver customized user experience. People often prefer how quickly they can search for something and get the information they need.

One of the reasons that voice search optimization is different from traditional SEO is related to the way people search for things using their voice. Since people can simply talk to their voice assistant instead of typing in questions, they tend to use more natural language. That means your usual keywords and phrases might not be effective for voice search because they don’t reflect the way a person would ask a question out loud.

As people shift to voice search more often than typing out their queries, marketers will need to adjust their keywords to include question words such as “why, how, what and where”. While these are usually omitted from a typed in search, they are more often present in a voice search. Marketing specifically for voice search with these terms will mean that your business will be available as one of the results when someone asks their personal assistant for a product or service related to yours.

Being Available to Customers

One of the positive things about voice search is that people tend to use it when they need something specific and immediate. People are more likely to use a desktop search for something that they want to research and spend some time looking into. A voice search helps them make a quick decision about an item they need to buy or some relevant information.

People involved in a voice search are more ready to make a purchase than those researching information on a desktop. They are looking for products or services that they need in the moment such as a nearby restaurant to order dinner or some household supplies that they need to replace. Optimizing for voice search means that your company will be at the top of the results when customers want to make a purchase.

As more and more people begin to rely on digital assistants and other voice search options, businesses will need to make sure they incorporate strategies for voice optimization so that they aren’t left behind. Only optimizing for desktop keywords means you are missing a significant portion of the searches that could potentially bring customers directly to you. Focusing at least some portion of your marketing strategy on voice search could mean bringing in new customers on a regular basis.

Marketing online is so competitive it is important to always stay ahead of the game and voice searches are the newest trend that is likely to become a staple of internet advertising. Spending some time and investing in voice search optimization will help you reach more people and gain more loyal customers. When your company comes up in the results of a voice search you will be able to quickly increase brand recognition and sales as well.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Quotes to Make You Think About Your Online Reputation

A recent article by VentureBeat found that Amazon is in the business of deleting negative reviews… but only for their own shipping service. Although this might seem like a convenient way to deal with bad reviews, there are more consequences to think about. Check out these 10 quotes on the importance of maintaining a good reputation:

1. It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Warren Buffett

2. A single lie destroys a whole reputation of integrity.
Baltasar Gracian

3. Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.
George Washington

4. Repetition makes reputation and reputation makes customers.
Elizabeth Arden

5. Ones reputation is like a shadow, it is gigantic when it precedes you, and a pigmy in proportion when it follows.
Charles Maurice de Talleyrand

6. Build your reputation by helping other people build theirs.
Anthony J. D’Angelo

7. Unfortunately, your reputation often rests not on your ability to do what you say, but rather on your ability to do what people expect.
Bryant H. McGill

8. A reputation for a thousand years may depend upon the conduct of a single moment.
Ernest Bramah

9. There is no advertisement as powerful as a positive reputation traveling fast.
Brian Koslow

10. Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.
Abraham Lincoln

Make sure to also read our related posts:
What We Can Learn About Taking Criticism & Reputation Management
Why You Should Never Immediately Delete a Negative Comment
Managing Your Online Reputation

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Carmageddon & More for Your Targeted Email Campaign

If you live in or around Los Angeles, CONGRATS – you’ve survived Carmageddon! All weeklong, businesses big and small tried to capitalize on this event, from JetBlue’s limited $4 flights to local Pasadena eateries advertising $4.05 specials.

This email above from Amazon is just another example of a retailer trying to solve a problem customers faced this weekend: finding a source of entertainment. They are also doing a clever job of targeting by relating to the customer and relevant events that are happening around the. It makes sense that most people would try to avoid the freeways this weekend so retailers tried to entice them to do other things that didn’t involve traveling far. Or in Amazon’s case, involving any travel at all!

Why Choose Email?
Email has been and continues to be a strong source of marketing for businesses. Studies show that since last year: more emails are being sent, email unsubscribe rates have dropped and bounce rates have also declined.

Take a look at column one in this chart and you’ll see why other small business owners use email marketing campaigns: owners felt that email marketing was cost effective and that it had a high rate of response and sales in comparison to other marketing methods.

The Goal of Targeted Emails
In the end, you’ll want to remind customers that you have a solution to their problem. Establish a clear message (the shorter, the better) and make it easy for the customer to respond or take action.
If you’d like to learn more about the benefits of email marketing for your small business, make sure to contact us today!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.