I’d recommend using Google AdWords Editor if you manage over 100 words for your pay per click campaigns. Google is at it again with a new version just released. You can download AdWords Editor 6.5 and load your user ID and password in and be managing your account within minutes, We’ve been using the editor for a few years now and it saves us hours of frustration, tears, and sweat on a weekly basis.
A few of the new features from the latest update:
- Horizontal scrolling when viewing data
- Updated calendar so you can view statistics
- New keyword opportunities tool (my favorite!)
A few of the existing features that have saved us hours of work:
- Bulk changes/uploads
- Easily copy or move keywords or ads between ad groups and campaigns
- Quick navigation
- It’s Free!
It’s baffeling to me sometimes to think of all the different departments at Google that are just working on one aspect of the great company that provides so much more than just search.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.