Getting Started with Micro-Video Content Creation

Getting Started with Micro-Video Content Creation

Video marketing has become a more integral part of a business’ overall advertising strategy as the popularity of video continues to grow online. People tend to seek out video to find information and also remember video more easily than other types of content. Powerful companies are now using micro-video content to engage users and increase brand recognition.

A micro-video is a essentially a short video clip aimed at retaining people’s attention by keeping the content brief. A micro-video might only be about 15-30 seconds long but contains valuable marketing information that the user is more likely to remember. People will usually watch the whole video, understand the message and be more inclined to engage with your business.

When it comes to creating micro-video content it is important to have a goal in mind such as brand awareness, customer retention or increasing engagement. You can then choose a type of video that will help you reach your goal such as GIF, animated video or simply a short clip. GIFs can be effective for creating something humorous or showcasing products with an eye-catching animation of them.

A video with real footage may be useful in introducing a new product and including important information about it that you want to share. For a real video clip you need to write a script if you plan to have narration or dialogue. In some cases you may just want to use background music along with compelling images and text.

Make sure to use some good quality equipment for your video including a nice camera and audio recording tools. A better quality video is likely to get more engagement especially if it has high quality audio rather than a smartphone microphone. Once you have shot, edited and uploaded your micro-video you can post and promote it on social media where you will start to see more engagement.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How to Add Music to Instagram Videos

Instagram Videos

Instagram videos can be a useful way to connect to followers with images you create and share. Videos are a great addition to any Instagram account, no matter what your page is about and what your goals are in using the platform. To give videos an extra level of appeal you can add music to go along with the images and share something people will really enjoy.

Adding Music to Instagram Videos Easily

 

People often find that adding music to videos that have static pictures can make the images more interesting especially when they are using the ‘stories’ feature on Instagram. Videos with a slideshow of images need an audio track to make it feel more complete. Unfortunately Instagram doesn’t offer a built-in editing tool that allows you to add music to the videos you upload.

Different Ways To Adding Music To Instagram Videos

 

Even without a built-in feature for adding music many people find ways to include an audio track with their video. There are different options and possibilities when it comes to adding music to Instagram videos whether you are creating posts for your business or just for family and friends. Spending a little bit of extra time on audio and video can make a more dynamic post that is likely to get more feedback.

Mobile Apps for Audio

Although many professional companies working on their Instagram account might use a desktop computer to add audio with video editing software, the average person won’t spend as much time on it. Since typically most people record videos with their phone it would be an extra step to transfer the video to the desktop and then back onto their phone once they’ve added audio. Fortunately there are mobile apps available that can make it easy to add audio tracks to a video you have recorded.

A number of different apps available on smartphones are specifically designed to take video you have recorded on your phone and merge it with an audio file. Most of the apps will only allow you to use audio files that are saved to your device so as long as you have some tracks available on your phone you can easily combine them with your video. Some of them even have other useful features to enhance the video such as adding text or filters.GoPRO

Some of the mobile apps that allow you to merge audio files with your video include Vidlab which allows you to search for audio files on iTunes or Google play so you can purchase them for your video. Other apps include Videoshop which allows you to also edit video clips and combine them together, flipgram which includes content creation and social media sharing as well as Quik by GoPro. Quik can automatically create stories and allow you to add audio, filters and even interesting effects such as stop motion.

Adding an Audio Track

To add music using one of these mobile apps you simply need to to download them and select your video and the audio track that you have on your phone. Some of the apps include stock audio that you can use for your video if you are concerned about copyright infringement or if you don’t have a track available to use. You can also add your own music but be aware of the necessity of crediting artists in certain cases.

You can usually use the app to adjust the starting point of the music and where it appears in the video. If you have a video editing app you can also add more video clips and filters to put together a more elaborate presentation. Once you have created the final version of the video you can simply export it where it will be saved on your phone to be uploaded to Instagram.

Most of the mobile apps are straightforward and simple to use but there are tutorials available online if there is something specific you are having issues with. Once you are familiar with the apps options it will only take a few minutes to add audio and quickly upload your video after recording it. Being able to edit and create videos on your mobile phone can save a lot of time and allow you to share more interesting posts when you are on the go.

Occasionally videos can be flagged for having copyrighted content so make sure you credit the artist if you can. Overall, music can be a great way to make your videos more worthwhile to followers who want to see unique and high quality posts. Even if you aren’t interested in using any of the other editing options, simply adding an audio track can make videos more appealing.

Adding music to Instagram videos is an easy and effective way to engage followers with your posts and get more people interested in your content online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Does Your Business Use Facebook Video?

facebook videoAs the world patiently awaits the widespread release of the Facebook Timeline feature, your business can get a head start by using Facebook Video for online marketing. Here are just a few reasons why you should get started:

1) Accessibility – Be where your customers are. Video marketing on Facebook is beneficial because you’ll be able to reach your target audience. Your customers are on Facebook and videos are an attractive way to get their attention. This means getting more Likes on your Page, which will help establish authority and boost your search engine rankings.

2) Ease of sharing – Facebook’s tagging feature is a great way to optimize social media content. You can engage your fans, other businesses and partners by tagging them in relevant videos that will also show up on their Facebook Page.

3) Length of videos – From a technical standpoint, Facebook Videos allow up to 20 minutes of video, whereas YouTube only allows 5 minutes. This gives you more opportunity to add tutorials, Q&A sessions, and other content that will be helpful to your customers.

4) Internal resources for your business – Facebook’s video chat and group chat options will give you a more efficient ways of conducting webinars, meetings, and other conference calls. This option will save your business time and money!

5) Facebook’s Timeline – If you haven’t seen the Timeline Layout yet, check it out here. The design is pretty bold and in your face. When you tag friends in photos or videos, they’ll show up on their wall as normal… but not! The video will be predominant in their feed and show up as a larger thumbnail than just a normal update or tagged post. People already love videos and a bigger video will be even more eye-catching. Think about that for your business!

Let us know what you think of using Facebook Video for your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.