Did you catch Step Up 3D this weekend? This is the third film of the dance series in which Channing Tatum was the original lead. The film made a pretty good debut for it’s opening weekend, grossing over $15 million and securing the 3rd spot in the box office.
The film had a relatively small budget of $30 million but wasn’t afraid to hit hard when it came to social media advertising. Their Facebook Page has close to 1.5 million fans while their MySpace Page has over 2.5 million fans. Not too bad for a threequel!
Lessons learned from the film’s marketers – they effectively understood their audience demographics by:
Sure, this movie may not have the best storyline… but sometimes, audiences just want to watch a fun movie. In that case, Step Up 3D really captured the sentiment and understood their audience. The real question is, who’s ready for Step Up 4D?