I started a podcast! OMG. How hard could it be? Going forward I’ll post occasionally on the process and shed some light on the topic if you’re considering going down the same road.
There are a ton of great resources out there and I encourage you to use them. If you haven’t heard of Pat Flynn you should definitely check him out in the podcast world. He’s a pro and has been doing it for close to a decade. Here’s a lengthy blog post on “How to start a podcast in 2019” that he wrote. He’s also got an online class on starting a podcast.
But back to me. 😉 It’s been about a month and a half since I started my new podcast with an old friend of mine, Jeff Byer, and the show is called Digital Rage. And as of this writing, we've got five episodes live and 5 more produced that will be airing weekly going forward. We also have guests booked for the next month and a half. And lastly, we’re on iTunes, Spotify, Google Play and Stitcher so check us out on your favorite player.
Why I Started A Podcast
I listen to a ton of podcasts and have considered starting one in the past but never pulled the trigger. I’ve been listening for over 10 years and I love them. So why did I decide to do one?
Here are some of the reasons:
- Learn the ropes of starting a podcast
- Get outside of my comfort zone
- A good way to meet new people
- Force me to get better at speaking impromptu
- Keep me accountable to my co-host and audience
- Good exposure for my business
- Get myself in front of more people
And to be honest, a couple of months ago, when I met with my co-host, Jeff I wasn't actually thinking of starting a podcast. But at the end of our coffee hang, he suggested, "Let's start a podcast." And I said, "Wow. Sounds cool. Let's do it!"
It's been a great experience so far. I’ve gotten a chance to reconnect with old friends to be on the show and have learned a ton in this short time.
Challenges To Starting A Podcast
One of the challenges I've found so far is just speaking on the show. The show isn't live, but we're not doing a lot of editing in post. So we've got one take, and yeah, it's difficult. I found I'm listening back to the episodes, and I'm hearing myself say "like," and "you know," and "nice," and just sounding like an idiot. I know it will take some time to get better but hopefully not too much time. 😉 And I realize we can be hard on ourselves but after listening to some of the pros out there like Pat I know I’ve got room to grow.
It’s similar to talking on the radio even though the show is not live. We do come up with show notes before which we tend to use as a guide but we do improvise a bit so learning how to navigate that will be something I need to work on. I’m sure most newcomers to podcasts have had to overcome this obstacle. It wasn’t something I really considered being an issue.
Technology Behind Podcasting
The second difficulty is just trying to figure out all the technology behind it. Luckily, my co-host. Jeff has a music background, so he's been able to record the episodes and do some audio engineering to tie some music in and a pre-recorded outro. We've decided to use Skype as the platform that we use to have the interviews on and Jeff is recording on his end. And so, he's producing all the audio, but if I was running the show on my own, that would be something else to consider.
Each episode is thirty minutes to an hour so there is some audio engineering that is going to be needed. So if you can't do that, yourself, you're going to need to hire somebody and that could get expensive, especially if you're doing a weekly podcast. Definitely something to consider. The rate for an audio engineer is from $50 to $100/hr and you’d need a few hours a week at minimum.
Podcast Equipment You’ll Need Before You Start
Equipment these days is super cheap. I just ordered a new mic, this week, on Amazon, and I got a mount to secure it to my desk along with a pop filter. The pop filter helps reduce popping sounds.
All that cost me $150. The company that makes the microphone is called Blue. Check it out on Amazon and you’ll see the add-ons that they suggest.
Having a high quality mic is important and there are some lower budget one’s for $40 to $50. Having a high-quality mic is something your listeners are going to want when they're listening to the show. Who wants to listen to a show that sounds like it was recorded at a Starbucks.
Some people in podcasts are also recording video and posting on YouTube. We chose not to do that. That would just be one extra step, having to edit video, so we're just an audio-only podcast. The cost to edit the videos would be $100 to $200 per episode depending on how fancy you want it.
Getting Your Podcast Out There
Promotion is something you’ll need to consider as well. If nobody knows about your show how will people find your show? We started to post on social media and sending out emails for each show. And we’re also reaching out to our guests to let ask them to share it with their networks.
Next we set up some automation to help streamline some of our work. When shows go live we have an automatic email go out to our list each week letting our fans know about our new shows. And we’re using Buffer to post to social automatically.
So far the most rewarding part of the podcast has been the networking aspect of it. It’s been great to connect with new and old friends. I’m looking forward to connecting with more and growing my network. (Hit me up if you’d like to be on the show!)
Podcast Artwork For Social Media
You’ll also want to consider the artwork and the overall look for your new brand. My co-host Jeff with Byer Co created some nice artwork for our social postings. We did a quick photo shoot to create some photos of us together, and he's just playing around with those and making them fun. And I worked on the logo myself with the help of a logo generator. Was in a rush and didn’t want to bother my team with this side project. And Daniel from Emarketed on my team helped with the cover art. This is something that’s important to take into consideration. When people are scrolling through iTunes you want to stand out from the pack. I think ours does!
For the website we purchased a WordPress template and customized it to have our look & feel. The template we bought was around $60. And the great thing about the theme we’re using is that we post our show audio file on our website and it automatically connects with our podcast hosting service called Castos. From Castos it gets pushed out to the various podcast players: iTunes, Spotify, Google Play, Stitcher, etc.
Well if you’ve made it this far I thank you for your time and look forward to sharing more of my experience on hosting a podcast show. If you’re into all things Internet and I hope you are since you’re reading this blog post, jump on over to iTunes and subscribe to our show and leave us a review.