It’s the start of a new year, what do you have to show for it? Instead of making useless resolutions that you probably won’t keep, take some time to consider some meaningful ones for your social media plan:
Defeat randomness: It’s tempting to be random because of the social nature of these sites. But don’t!
Start off with a plan and develop objectives that you can stick to. Just like failing with your New Year’s resolutions, you start off by falling off on one day of working out, then three, then weeks and months go by! This is why you see so many abandoned Twitter accounts and Facebook Pages.
Avoid over reliance of social media – Instead of trying to branch out all at once, it’s easier and more effective to focus on Twitter, Facebook or LinkedIn, depending on your industry. Do a few things at a time so that you can do them well. You can always add more sites later if needed.
Another thing: if your site, products and services suck, do you really expect a handful of tweets to fix that? Think of social media as an extension of your brand’s image.
Invest in the biggest asset of time – Research and training will help you effectively carry out your social media objectives. It will also give you a better feel of the changing social environment and possibly build more more genuine online reputation. The main problem is that of time and many business don’t have the want or patience to invest.
What are some of your social media resolutions for 2011?