One aspect of a group + one aspect of a coupon = Groupon. So, have you used it yet?
It Pays to be Social
As we all know, social media advertising depends effective communication. Did you know you can log onto Groupon through Facebook and not have to create a new account? It pays to be social and make things easy for customers.
When Groupon first started, a local daily deal would need a certain number of buyers in order for it to be valid. For example, 500 people needed to score a dozen cupcakes at a bakery for 75% off. People would pass this Groupon to their friends and family via social media or email. Nowadays, so many people use Groupon that I rarely see a deal that hasn’t met its buyer requirement. Nonetheless, it’s still fun to pass on great deals.
Who Doesn’t Love a Great Deal?
Whether you’re a serious shopaholic or frugal foodie, Groupon is a great way to find deals throughout your city. It’s a fun way to try restaurants you’re skeptical about and they also make great gifts. Most recently, a national retailer gave Groupon a try. GAP offered $50 worth of apparel for $25 and over 200,000 people jumped on the deal. That’s 10 sales per second! What’s the lesson learned here? Offer good deals and the customers will come.
People Love Good Customer Service
I recently saw a deal for Mr. Cecil’s California Ribs: $30 of BBQ for $15 – doesn’t seem so bad. I checked out their reviews on Yelp and saw some less than flattering reviews. When so many people are going to be doing their research on your business, you’d better be prepared. I saw that a manager at Mr. Cecil’s was personally responding to negative reviews and offering customers a gift certificate so that they would try the restaurant again. Lesson: learn from your mistakes and offer superb customer service.
Have you learned anything else from Groupon? If your business is interested in giving Groupon a go, it’s a great way to bring in new locals.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.