Before you hire a social media marketing company, there are a few things to consider.
Social Media Misconceptions
First off, it’s important to understand that using social media doesn’t guarantee success. It’s incredible how many times I’ve heard people say something along these lines, “I’ve heard you can make A LOT of money using Facebook and Twitter, but I don’t know how”. Remember those Google scams from the early 2000s? – “I’ve made thousands with Google by working from home!” Perhaps, scams like these are the reason why people have this idea implanted into their head. And now, these have moved on into the world of Facebook and Twitter. So, if you ever see anything like this ad below, remember to avoid it!
If you don’t have enough time or manpower to put effort into your social media accounts, how can you expect your campaign to succeed?
Areas of Expertise
If your industry requires special attention, it’s important to bring up concerns and questions that you might have. Social media isn’t the same across the board. For example, handling social media for health-related businesses greatly differs from from promoting e-commerce sites or local businesses. Managing a health business’ campaign can be more complicated than just advertising the sales and other promotions of a more traditional business. Ideally, you would hire a firm with experience and success with businesses in your industry.
Do Your Research
Social media is NOT like other aspects of online marketing of SEO, PPC or web design/development. Perhaps, the scary thing about it is the element of the unknown and needing to have time and resources to monitor these social interactions. Why do you think big corporations have entire teams of people dedicated to social media? Before you hire someone to handle your social media campaigns, it’s important to ask yourself what you’re getting yourself into. Perhaps, the saddest story I’ve heard is that of a relatively big business who signed a contract to outsource their social media marketing. Hundreds of dollars later, all they got were a handful of irrelevant and disconnected Facebook updates. Social media is neither an afterthought or a business live saver, so make your decision wisely!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.