Many people think that social media is a cure-all to their business woes. Unfortunately, this isn’t always the case. If you’re struggling with social media efforts, it doesn’t mean that you should give up. But rather, take the time to look at some top reasons why it might not be working out for you:
- You think social media can replace blogging and SEO content.
As I’d like to think of it, a little blogging can go along way. While a little time spent on social media isn’t very effective. Your SEO content is a permanent asset that will help you as the days/weeks/years go by while the timely for social media is very time-sensitive and more fleeting. Take a look at how they can work together instead of choosing one over the other.
- You don’t have enough time and lack management.
The briefness and spontaneity of social media updates make it seem so “easy”. But, for social media to be most effective, you need to involve as many people/departments as possible. From sales, web designers, writers to your CEO, it’s important to have a coordinated view of your social media plan and goals.
- You don’t know where to go.
Social media news and usage can often mean information overload. Instead of trying to diversify and being everywhere halfheartedly at once, why not try a few platforms and specialize?
- You might need to reevaluate your business model.
As the sayings go, you can’t put lipstick on a pig. You can’t make a racehorse out of a donkey and you can’t polish a… well, you get the point. If you have problems with your business and are looking at social media as a way to put a superficial spin on it, chances are that it won’t work – for long anyways.
The best thing about social media is its potential to amplify your online presence. Trying things out for yourself and experimenting doesn’t hurt and you can always learn from your mistakes and successes. It also helps that you can take a good look at what your competitors are and aren’t doing as you try your hand at the social media game.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.