After all your hard work , you want to make sure that your efforts don’t get lost in the sea of online content. From your regular blog posts to Tweets, here are some ways you can make sure that you’re making the most out of your social media content:
- Blog – Writing a post-worthy blog isn’t enough to get your content found. Make sure to fill out the Title, meta description, anchor text, tags with meaningful and relevant keywords before you post. You can also edit the URL of your post to make it shorter and more concise (see: the url of this post vs the title)
- Images – When you add pictures to your blog or website, always remember to add a title or description. Even if it’s just your brand name or a broad description, these words will go a long way! My pet hamster made it to the first page of Google Images because I optimized a Flickr photo his name in the title, tags and description.
- Video– It’s easy to optimize YouTube videos. Properly optimized videos are powerful assets that will benefit your brand in the long run because they have a strong staying power (especially if you get them to rank for a specific location/niche.)
- Twitter– Keep your messages short and sweet and don’t be afraid to include target keywords and other terms you want to be associated with. A fun part of Twitter is that your responses to other users and retweets also count as content.
- Facebook– This isn’t the place to blast the same messages over again. Neither is it a place to overtly self-promote. With New Facebook Pages rolling out, you can make your fans keep them engaged and make them feel like they’re part of something exclusive by creating unique, well-timed messages.
What are some other ways you properly optimize your social media content?