Let’s now take a look at some ways that social media and search engine optimization go hand in hand:
Boosting Organic Search Results
Believe it or not, participation on social sites counts as content. Search engines are constantly changing to adapt to this when displaying results. You’ll be surprised at how you’ll benefit with consistent participation. I’ve Googled my name a couple times and see my comments or “Likes” on Facebook Pages in the results. Just as you blog and optimize videos with advertising keywords, you can also incorporate this strategy when making updates.
Staying Visible in Real-Time
Using social networks increases the immediate visibility of your brand. We currently have a client whose site doesn’t show up in a search of one of their common aliases but their Twitter account does. This will help them while SEO is in the works. There are also real time search engines like Twitter Search and 48ers where users can look up any word. You can think of social media advertising just like another form of offsite promotion or in a way, linkbuilding.
Getting Back to Your Goal
In the end, social media makes sense when it comes back to your goal – bringing relevant traffic to your site. Social media sites make it so simple to share. More sharing = more clicks = more conversions. With that being said, social media cannot replace your traditional marketing efforts. It’s a flexible tool that complements your other strategies and site assets. Just think of it as another useful tool in your tool belt!