So, I got to hear Joe Pulizzi of Vertical Measures speak today in a Search Marketing Now webcast. Content marketing and link building can be confusing to people as there are certain things to keep in mind:
These tips are a lot easier said than done – especially with the third point. So, what are some ways you can be more innovative with your content marketing? Joe provides a list of ideas to “steal”!
Steal These Ideas
The Big Idea About Link Building
Don’t mix link building with lead generation!
Here’s a good starting point: find a handful of top blogs in your industry. Read them, stay up to date and comment to build a presence. Like I said before, these things aren’t really secrets. The real secret is how to keep consistent and measure your progress.