Did you know that Google Analytics gives you insight on Site Speed? Pay per click marketing is all about effective landing page optimization and this feature can help tremendously with understanding how to improve your PPC campaigns.
While we’re all so concerned about the type of content and calls to action on landing pages (and rightfully so), it’s also important to consider the role that page load time plays into your PPC campaign’s success. In the end, this will affect the user experience so that they stay or bounce away.
Looking at Site Speed data will help you get a better understanding of how page load times can affect quality score. These reports will have a thorough breakdown of what your slowest loading pages are. You’ll also be able to see the types of browser and internet connection your visitors have. If most of your visitors are using Internet Explorer 3 on 56K dial-up, that could be an issue. The best thing about having this information at your fingertips is that it gives you an opportunity to fix problems and create faster loading landing pages that are helpful to your visitors.
If you’ve used the Site Speed report before, what do you think?
To learn more about adding this tracking feature to your site(s) check out this article from Google.
*Remember, this tracking snippet goes in BEFORE the </head> portion of your code.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.