Have you noticed the influx of smart phones hitting the market? It seems that every week, there’s another new, highly sought after phone. This gives consumers more power and choice but it also means that your business needs a mobile friendly website now more than ever.
About 31% of cell-phone owners have a smartphone and you can bet that the number will continue to grow and you can bet that it means more internet browsing on a mobile screen. Here are a few things to keep in mind as you’re planning your mobile web design:
- Keep your mobile site and landing pages simple and straight to the point. You may also want to do testing on different browsers and different mobile devices, because not every smart phone owner has an iPhone!
- Use text but not too much of it. If you’re thinking of images with text and fancy buttons and other graphics, you should really reconsider. Depending on what area I’m in, the weather and numerous other factors, my cell phone internet speed can be slooow as… dial-up? If your customer has a slow load time on your website, that can almost always ensure that they’ll bounce away
- Adapt to your audience. Many businesses and brands opt for creating a mobile site that is completely different from what their regular site looks like on a normal desktop. Some experts believe that this could actually dissatisfy them. Instead, you can code your site so that it automatically adjusts to the screen size of the device, whether it’s smartphone, tablet, or netbook.
Just like a normal website, there is no one formula you can follow for success. The grounds for an effective mobile website seems even more flexible nowadays, especially because it all depends on your business and type of customers. Feel free to share any helpful links and resources if you have them. For you CSS fans, here’s a good article from Smashing Magazine that goes into more detail about building a successful mobile site.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.