Your site’s bounce rate may not be the defining factor in your website’s success but it’s still an important one. Find out how you can lower the bounce rate and keep the much needed traffic on your website.
Find Out Where Visitors are Clicking
With tools like Crazy Egg or ClickTale, you can tell where visitors are clicking on your home page and other important landing pages. Viewing click and heat maps will give you a better idea of what the average visitor concentrates on. Use this information to your advantage and put the call to action or form where visitors focus so that conversion rates also improve.
While some features are aesthetically pleasing, it might be surprising to find out that a majority of visitors will probably not even scroll all the way to the bottom of your home page! Set your pride aside and get rid of it all together. Although a fancy box menu or video feature might seem like a good idea, it’s not worth it if no one is able to find it at the bottom of the page. This will also help with PageSpeed.
Improve Website & PageSpeed
After reviewing heat map tools, you’ll get a better idea of what is important to visitors and what’s not. By cutting down on images and other features that aren’t visited, you can cut down on the load time of the page and vastly improve your website speed. Seconds make a world of a difference and potential customers are even less patient when it comes to load time on tablet and mobile devices.
Implement Intuitive Website Design
What initially may be a cool feature could actually be a distraction or intrusion. Simplify your website design so that there is clear messaging and obvious paths. Place popular items in navigation that is easy to find and use. It might be helpful to prominently display a search bar where users can manually type in what they’re looking for, rather than click around aimlessly. Remember, user experience determines good website design and a positive experience will only help improve your website’s bounce rate.
Questions about improving your bounce rate and website? Contact Emarketed today, our Los Angeles SEO specialists are ready to help – (888) 347-7757.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.