If you’re like me, easily influenced by pretty shiny things that flash in my general direction, then you may be designing your website with aesthetics as your number one priority. That’s all well and good if you’re an established fashion label with ten years of Vogue and Vanity Fair creds. But, chances are, potential clients will be depending on search engines to find the type of services or products your company offers, without knowing that your exact company exists. Following these simple tips when building your website can lead to a more SEO-friendly design, giving you the search engine ranking and exposure your company needs to be on its way to becoming a household name.
Tip #1: Age Matters
Search engines want to “see” commitment. Websites that have been in existence for 5 years as opposed to 5 weeks will rank higher. When your website shows longevity, a search engine will consider it as a trusted and authoritative source.
Tip #2: Title Tags are Golden
Don’t make the mistake of titling your web pages with inside jokes only your frat brothers would know, or using overly simple titles like “My Website Page 2.” While this may make your life easier or more comical, it does zilch for search engines when they crawl your site for content. Use your most competitive keywords in your pages’ title tags, as they are the most important pieces of text on your website for SEO purposes.
Tip #3: The Pen (or QWERTY Keyboard) is Mightier than the Sword
You can toss out the notion that “a picture is worth a thousand words” because in the world of SEO, a picture is about as valuable as Enron stock. Rather than focusing on graphics, make sure that your homepage includes searchable content. If you plan on linking to other pages from your homepage, use text links rather than hyperlinks contained within an image. When search engines read a link that uses text (e.g. “Bulldog Puppies For Sale”) and it actually links to a page that has relevant content in the text of the title/URL/header and body copy, this builds your site’s “trustworthiness” and “authority” status putting you on the search engine’s honor roll.