In many ways, website redesign can be a lot like moving. There’s so much stuff to pack and rearrange that important things can get misplaced, lost or even left behind. And when you arrive at your new place, it can take a while for everything to be put back in it’s right place again.
If your business is ready for a new SEO web design makeover, here are 4 components that you CAN’T forget about:
1) Transferring tags and descriptions over – Sure, it’s time consuming but title/meta tags/descriptions, even alt tags for images, should reflect the content on each individual page. It’s considered bad SEO practice to have the same information reflected over and over on every page of your website.
2) 301 redirects – It may take awhile for Google to re-crawl your new site. In the meantime, your old URLS will show up in search engine page results. The most efficient way to make sure that this information is not lost is to create a 301 redirect from your old URL to new URL. This is simple for your webmaster to implement and will help preserve your search engine rankings.
3) Forgetting to link keywords – Transferring content from an old site to a new one often involves copy and pasting text. During the transfer, make sure that you don’t drop and URLS and make sure that they’re linking to the right working page.
4) Testing – Lastly, don’t forget the importance of testing before going live. This means checking links and overall usability before you go through with the complete site transfer.
Finally, even when your new website is completed it’s crucial to constantly review your SEO. The excitement of a brand new site may be overwhelming but remember that without the right SEO strategies, no one will be visiting!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.