We’ve all heard the idiom, “Don’t put all your eggs in one basket”. Sure, you wouldn’t put your savings all into one investment, so the same principle should apply when it comes to your SEO strategy.
When people start learning about search engine optimization for their site, it’s easy to get blindfolded (so to speak) and focus too much on what the search engines see, and not what customers want to see. Google’s search algorithm is complicated and always changing, and there’s no one right way to “beat” it, so that you can come out #1 across the board.
I’ve seen many people and companies try put all their hope into ONE aspect of online marketing and being so upset when it doesn’t come out as planned. SEO is a great long term asset but there IS such a thing as going overboard in optimizing.
The same thing applies when it comes to meta descriptions and tags. Keyword research is important in helping you find and focus on the phrases that your customers are actually looking for. Instead, some people might skip this step and just throw in all the keyword and different variations that they can think of in hopes that ONE is a good one. SEO is not a random game of luck and using too many different keywords isn’t helpful.
Many think that SEO consists of two parts: one of research (science) and the other of customer appeal (art). Although search engines play a powerful part in your organic SEO rankings, you can’t forget about the human side of your businesses because customers are the ones who will ultimately make or break your success.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.