Many people don’t understand the power of organic SEO. Like the tortoise and the hare, you can look at SEO in two different ways:
- Hare: Going fast all at once
- Tortoise: Taking it slow and steady
If you’re looking for a quick gain with SEO, you could be tempted to churn out pages of content with keywords strewn throughout. This might give you an initial boost but competitors with a more steady approach can creep up on you.
You’ll probably also be skimping out on the quality of the content that you put out. Instead, you can use your speed with a more focused approach: after you jot down your ideas for content, have someone else edit it and schedule the content to be released throughout the month. If you expend all your energy in a short amount of time, you’ll run the risk of burning out and wasting your efforts.
If you believe in taking the slow route, you’re on your way to building a strong foundation for SEO content down the road. By doing keyword research and writing about interesting topics, you’ll attract more clicks and readers. However, it is easy for the process to get too drawn out. At first, you might set a goal of blogging once a week and that slows down to every other week and maybe, once a month if you’re lucky. Being too slow could also mean that you’re missing out blogging about recent news topics/stories that are related to your field.
Unlike Aesop’s famed fable, there really is no “right” or “wrong” speed to adapt when it comes to SEO – but more of a mentality. Consistency and quality are important for SEO content and when you keep those two things in mind, you’ll go farther than just relying on a time frame to reach your destination.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.