1) Optimize page speed across all devices
How fast or slow is your desktop website loading? What about on mobile devices? Remember that load time is a crucial part of Google’s ranking algorithm and for users, it’s a huge factor in determining whether to leave or stay.
2) Create unique and evergreen content
By definition, evergreen content is here to stay. Make sure that content (website, blogs, articles, press release, downloads, and more) aren’t just fluff but that they really add value to the user experience.
3) Encourage and benefit from positive user-generated content
Reviews, testimonials, and happy customers say it all! Your website and brand will benefit from positive reviews on third party websites and in turn, you can use that UGC to add credibility to your products and services.
4) Don’t forget or overlook the technical aspects of SEO
Programming, robots, sitemaps, and broken links. Although all these things aren’t ‘front and center’ when it comes to SEO, it still matters in the long run and is an important part of maintaining a website that performs well.
5) Organize for search engines and people
Unlike content (optimized for people over search engines), a website’s architecture must still be optimized for search engines and humans. Properly formatting folders, subdomains, page names, sitemaps, and XML sitemaps are an integral part of how search engines find, crawl, index, and rank your website.
6) Focus and thrive
Focus on your top performing pages and be on the look out for ways to make them better. Videos, pictures, downloads, infographics are all helpful ways to increase user engagement and hopefully increase conversions.
7) Content quality over quantity
Does your website qualify as ‘Your Money Your Life (YMYL?)’. Make sure to read our article on how to ensure that only quality content makes it to your website.
8) Don’t forget or overdo geographic keywords
There is a fine line between over optimization and under optimization of your target locations. Stick with adding these keywords to important places (title tag, meta, headings) and re-read the content so that it sounds natural… no keyword stuffing allowed in 2016!
9) Take preventative measures and audit your website regularly
Monthly, quarterly and annual reassessments of your website are some of the most helpful things that you can do to stay on top of your SEO game. Google Search Console & Analytics, Siteliner, Screaming Frog, SEM Rush, and Moz are all examples of tools that cannot only help with site audits but also analyzing competitors.
10) Keep up with the latest Google Updates
Will Google Penguin refresh in 2015? Most sources point to “no”. By being caught up with the latest industry news, you’ll know what to expect so that there aren’t any surprises.
Questions or Need a Site Audit?
With 2016 just around the corner, it’s the perfect time to plan or reexamine your website’s needs. If you have any more questions or are interested in an SEO website audit, contact Emarketed at firstname.lastname@example.org or call (323) 340-4010 today.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.