Now more than ever, good content is a critical part of effective search engine optimization. Having a content management system (CMS) will help make this process easier – meaning that you can update your site more often with relevant content.
From a user standpoint, a CMS is very user-friendly and easy to use. But it’s time to look behind the scenes and see just how you can find the right SEO friendly CMS to help your search efforts.
Custom URLS – It’s important that you choose a CMS that gives you the option to create your own URL. SEO friendly URLs are tailored towards users and are more likely to have a higher click through rate. Sometimes, dynamic URLs can look spammy or relevant and lead to more problems in the future, especially if you are dealing with a website redesign.
Custom meta elements – An effective CMS should give you easy fields where you can fill out fields for title, description and keyword tags. Each page should have a unique Title tag that accurately reflects the content on that page. Did you know that aside from the content itself, page titles are (arguably) considered the most important element? Beware of a CMS that duplicates meta elements on each new page if you don’t customize it. I’ve come across sites that have hundreds of pages with of duplicate meta elements – not a good thing in Google’s eyes!
Speed and Usability – The main reason for using a CMS is that it is easy to use and that you can do it yourself if you need to. Older content management systems aren’t as user-friendly or practical to use. I recently had to use a CMS that took at least 5 minutes to save before you could view your edits. And of course, if you need to make more changes, that’s another 5 minutes just to preview! A CMS is meant to save you time and hassle, not make a bigger mess for you to deal with!
Affordability – When you have a website, there are multiple aspects that you have to consider including: web design, web copywriting, paid and organic search. Choosing the right CMS also means that you should see how it fits into your budget. If you “splurge” on a fancy/expensive CMS that you never have time to use, what’s the point? It could also take up the majority of your resources so that you don’t have anything left over to devote to a truly effective campaign.
A SEO CMS can help make website management an easier process and your organic search campaign more effective. Feel free to comment or give us a call (323) 340-4010 if you have any questions on a CMS for your small business.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.