What should you do when it comes to your search marketing efforts during a recession? Many marketers believe that search marketing is somewhat recession-proof, but it pays to do your own research. It may be too soon to tell, so it doesn’t hurt to do some analysis. First, talk to your peers and ask them how business is going. You can learn a lot from their personal experiences and networking is always a big plus. Keeping up with the latest news means that you won’t get left behind during the next economic upturn. Things may look slow in the meanwhile, but don’t be easily discourage. Innovations like Google Wave or advances in mobile search marketing thrive during times like these!
Invest: Whether it is time or money, experts suggest that a recession is a time to invest more into search marketing efforts. Why? Competitors may significantly cut back on their expenditures, so that leaves room for you to take advantage of an open market.
Think “Free”: Take advantage of free help that can come from link building and social networking. These efforts take more time than money and will improve the results that you’ll see in the long-run. You can also take time to give your website that much needed makeover.
Organize: Regardless of the economic conditions, a well-organized business always runs more efficiently. Keeping track of what you cut-back on or increase will help you easily make changes and see results.
Don’t carry on as normal but don’t be afraid. Does that make sense? It is foolish to think that the recession doesn’t have some impact on a part of your business. Disregarding external factors is not beneficial and you won’t learn anything new. The worst thing that a business can do is to cut costs in blind fear. If you cut back or eliminate new content and a paid advertising campaign, why would you be surprised if your business suffers? It’s time think smarter and you can take these tips with you as you move ahead.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.