Have you thought about how search engine ranking factors affect your website lately? SEOmoz recently released their findings on these factors using a large scale data analysis. Of course, Google (and other search engines) won’t reveal exactly how they determine rankings, which is why Check out the detailed report here.
Let’s take a look at a few factors that have strong potential in affect your rankings:
Social metrics: Social behavior is an important factor. What exactly do visitors do when they’re on your site? Twitter, Facebook and Google+ is obvious but social sharing also counts when someone shares a page via email or subscribes to your RSS feed. All these seemingly small factors lead to bigger picture.
Bounce rate: Does your site have a relatively high or low bounce rate? A high bounce rate can mean many different things. Most importantly, this is a crucial indication that your content isn’t helpful or that visitors aren’t finding what they’re looking for. From a visual perspective, a messy site is unappealing to search engines as well as human visitors. This is where implementing a search engine friendly web design can help lower your high bounce rate.
Keyword usage: Keyword stuffing is sure to sink your search rankings. Keeping to a strict keyword density may seem like too much, but it’s an effective way to make your page more relevant and seem less spammy. Using similar keywords and diversifying your content will make your website more helpful to visitors who will stay on your site for a longer period of time.
Google has many factors in determining how a web site should be ranked. Isn’t it time you stayed caught up? What other important factors do you think small business owners should keep their eye on?
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.