There are so many types of schema.org markup to choose from, so it’s not surprising to see them pop up all over SERPs.
What’s the point?
Structured data markup schema (like schema.org or hreview) is supported by major search engines like Google and Bing. Code that is added because it helps search engines better crawl and understand the information on that specific page. If search engines can better understand that info, they can provide better search results that will benefit the user.
How hard is it to use?
Take a look at the full list of different markup you can use here. There are generators which make it as easy as 1) choosing the right type for your business 2) filling the fields on thoroughly 3) pasting onto the page 4) depending on the design of you’re site, it might require some CSS adjustments.
Let’s take a look at a few different types of markup data that you could also easily implement:
Google + Authorship
Want to claim your unique content, help increase click-through rates, establish your voice and more? Remember how we’ve talked about Author Rank? There isn’t a good reason NOT to claim authorship.
Review and Breadcrumbs
Check out this example for reviews and breadcrumbs. This is excellent for e-commerce sites as well as service oriented businesses.
IMDb and Rotten Tomatoes is an excellent example of how structured data can help make our lives a little bit better!
As spring and summer approach, the demand for tickets to concerts and other entertainment events is going to increase. Although a giant like Ticketmaster uses structured data, you can see this example of how a smaller business can also take that advantage.
Is it surprising to hear that the cooking industry is one of the most competitive when it comes to markup data? Check out pictures, recipes, calories, ingredients and servings all before clicking on a listing. It’s safe to say, if you’re a food blogger who’s not using markup, you don’t stand a chance!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.