Retailers Use Social Media to Promote Black Friday Sales

Many experts predict that consumer spending will rise this holiday season. As if email promotions weren’t enough, retailers are now using social media to push their Black Friday ads.

On Monday, the #blackfriday hashtag was a sponsored tweet that retailers used to share their deals. At first, I thought it was a little early but it makes sense for consumers who are planning to make big purchases. You can check out the ongoing mentions here. If you have any special  promotions going on, don’t forget to use the hashtag!

Many businesses are also using Facebook to unveil their specials long before Black Friday or Cyber Monday. How else can retailers get customers into stores? Last Saturday, GAP offered 40% off for customers who checked in using Facebook Places. Many are doing the same thing with Foursquare checkins.

Instead of a one day “special”, Black Friday seems to be growing into a month long event – which is a good thing for both retailers and consumers. Good luck if you’re braving the crowds this weekend!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

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